--- title: "SKIN1004: search popularity and Share of Search in New Zealand" description: "SKIN1004 is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/skin1004" publisher: "Brandwave" --- # SKIN1004: search popularity and Share of Search in New Zealand SKIN1004 is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SKIN1004 - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among skincare brands**: 0.87% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Skincare brands | 16 | 0.87% | 1.8K | - [Skincare brands](/demand/nz/categories/nz-skincare-brands) ## How has branded search demand for SKIN1004 changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for SKIN1004 in New Zealand rose from 730 to 1.8K. - Across the 11 months ending August 2026, SKIN1004 rose from 20th to 16th among skincare brands in New Zealand. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%. - In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%. - In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%. - In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%. - In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%. - In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skincare brands | 730 | 0.5% | 20 | | Nov 2025 | Skincare brands | 1.3K | 0.75% | 19 | | Dec 2025 | Skincare brands | 1.2K | 0.75% | 19 | | Jan 2026 | Skincare brands | 1.2K | 0.77% | 19 | | Feb 2026 | Skincare brands | 930 | 0.68% | 19 | | Mar 2026 | Skincare brands | 1.2K | 0.77% | 18 | | Apr 2026 | Skincare brands | 1.3K | 0.77% | 18 | | May 2026 | Skincare brands | 2K | 1% | 16 | | Jun 2026 | Skincare brands | 2.4K | 1.2% | 15 | | Jul 2026 | Skincare brands | 2.5K | 1.2% | 16 | | Aug 2026 | Skincare brands | 1.8K | 0.87% | 16 | | Sep 2026 | Skincare brands | — | — | — | ## How is SKIN1004 measured? Brandwave collects information about searches that people make online using SKIN1004’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “skin1004” - “skin1004 cleanser” - “skin1004 madagascar centella light cleansing oil” - “skin1004 madagascar centella soothing cream” - “skin1004 madagascar centella toning toner” - “skin1004 nz” - “skin1004 serum” ## Which skincare brands compete with SKIN1004? - [CeraVe](/demand/nz/brands/cerave) - [La Roche-Posay](/demand/nz/brands/la-roche-posay) - [Cetaphil](/demand/nz/brands/cetaphil) - [The Ordinary](/demand/nz/brands/the-ordinary-skincare) - [Neutrogena](/demand/nz/brands/neutrogena) - [COSRX](/demand/nz/brands/cosrx) - [Beauty of Joseon](/demand/nz/brands/beauty-of-joseon) - [Laneige](/demand/nz/brands/laneige) - [Dermalogica](/demand/nz/brands/dermalogica) - [Kiehl's](/demand/nz/brands/kiehl-s) - [Bioderma](/demand/nz/brands/bioderma) - [Essano](/demand/nz/brands/essano) - [Clinique](/demand/nz/brands/clinique): Head-to-head: /demand/nz/compare/clinique-vs-skin1004 - [Medik8](/demand/nz/brands/medik8): Head-to-head: /demand/nz/compare/medik8-vs-skin1004 - [Paula's Choice](/demand/nz/brands/paula-s-choice): Head-to-head: /demand/nz/compare/paula-s-choice-vs-skin1004 - [SkinCeuticals](/demand/nz/brands/skinceuticals): Head-to-head: /demand/nz/compare/skin1004-vs-skinceuticals - [Trilogy](/demand/nz/brands/trilogy): Head-to-head: /demand/nz/compare/skin1004-vs-trilogy - [Drunk Elephant](/demand/nz/brands/drunk-elephant) - [Antipodes](/demand/nz/brands/antipodes) - [Glow Lab](/demand/nz/brands/glow-lab) - [The INKEY List](/demand/nz/brands/the-inkey-list) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SKIN1004: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/skin1004 This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/skin1004. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.