--- title: "Sirena: search popularity in New Zealand" description: "Sirena sells canned and chilled tuna. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sirena" publisher: "Brandwave" --- # Sirena: search popularity in New Zealand Sirena sells canned and chilled tuna. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sirena - **Owned by**: Simplot Australia - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among canned fish brands**: 17% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Canned fish brands | 2 | 17% | 1.2K | | Canned tuna brands | 2 | 28.7% | 1.2K | - [Canned fish brands](/demand/nz/categories/nz-canned-fish-brands) - [Canned tuna brands](/demand/nz/categories/nz-canned-tuna-brands) ## Top canned fish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sirena did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sealord | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | John West | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pams | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Brunswick | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sirena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sole Mare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenseas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about canned fish brands - Asked ChatGPT "Which canned fish brand should I buy in New Zealand?": 1. Sealord, 2. Pams, 3. John West, 4. Brunswick - Asked ChatGPT "What are the best canned fish brands in New Zealand?": 1. Sealord, 2. Brunswick, 3. John West, 4. Pams - Asked ChatGPT "What's the best canned fish brand in New Zealand for everyday meals?": 1. Sealord, 2. John West - Searched Google, AI Overview "best canned fish": named none of the brands we track - Searched Google, AI Overview "canned tuna nz": 1. Sealord, 2. John West Not named in any answer: Sirena, Sole Mare and Greenseas. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Sirena changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sirena in New Zealand rose from 200 to 1.2K. - Across the 12 months ending September 2026, Sirena’s share of searches among canned fish brands in New Zealand increased from 3.9% to 17%. - Across the 12 months ending September 2026, Sirena’s share of searches among canned fish brands in New Zealand peaked at 17% in September 2026 and was lowest at 3.5% in May 2026. - Across the 12 months ending September 2026, Sirena rose from 4th to 2nd among canned fish brands in New Zealand. - Across the 12 months ending September 2026, Sirena’s share of searches among canned tuna brands in New Zealand increased from 5.7% to 28.7%. - Across the 12 months ending September 2026, Sirena’s share of searches among canned tuna brands in New Zealand peaked at 28.7% in September 2026 and was lowest at 5.2% in May 2026. - Across the 12 months ending September 2026, Sirena rose from 4th to 2nd among canned tuna brands in New Zealand. ## How did search popularity change for New Zealand canned fish brands in September 2026? - In September 2026, Sirena overtook Pams and 2 others to rank 2nd among canned fish brands in New Zealand, with 17% of the searches. - In September 2026, Brunswick gained share of searches among canned fish brands in New Zealand, from 8% to 10.7%. - In September 2026, John West gained share of searches among canned fish brands in New Zealand, from 13.4% to 14.7%. - In September 2026, Sealord lost share of searches among canned fish brands in New Zealand, from 51% to 41.9%. - In September 2026, Pams lost share of searches among canned fish brands in New Zealand, from 22.6% to 15.5%. - Estimated monthly branded searches for Greenseas in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## How did search popularity change for New Zealand canned tuna brands in September 2026? - In September 2026, Sirena overtook Pams to rank 2nd among canned tuna brands in New Zealand, with 28.7% of the searches. - In September 2026, John West gained share of searches among canned tuna brands in New Zealand, from 4.5% to 5.2%. - In September 2026, Sealord lost share of searches among canned tuna brands in New Zealand, from 50.7% to 39.3%. - In September 2026, Pams lost share of searches among canned tuna brands in New Zealand, from 37.1% to 26.3%. - In September 2026, Brunswick rose from 6th to 5th among canned tuna brands in New Zealand. - In September 2026, Sole Mare fell from 5th to 6th among canned tuna brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Canned fish brands | 200 | 3.9% | 4 | | Nov 2025 | Canned fish brands | 200 | 4.8% | 4 | | Dec 2025 | Canned fish brands | 180 | 5% | 4 | | Jan 2026 | Canned fish brands | 320 | 6.8% | 4 | | Feb 2026 | Canned fish brands | 250 | 5.5% | 4 | | Mar 2026 | Canned fish brands | 280 | 5.1% | 4 | | Apr 2026 | Canned fish brands | 260 | 4.8% | 5 | | May 2026 | Canned fish brands | 230 | 3.5% | 5 | | Jun 2026 | Canned fish brands | 300 | 4.8% | 5 | | Jul 2026 | Canned fish brands | 280 | 4.8% | 5 | | Aug 2026 | Canned fish brands | 280 | 4.6% | 5 | | Sep 2026 | Canned fish brands | 1.2K | 17% | 2 | | Oct 2025 | Canned tuna brands | 200 | 5.7% | 4 | | Nov 2025 | Canned tuna brands | 200 | 7.3% | 3 | | Dec 2025 | Canned tuna brands | 180 | 7.6% | 3 | | Jan 2026 | Canned tuna brands | 320 | 11.3% | 3 | | Feb 2026 | Canned tuna brands | 250 | 9% | 3 | | Mar 2026 | Canned tuna brands | 280 | 8% | 3 | | Apr 2026 | Canned tuna brands | 260 | 7.4% | 4 | | May 2026 | Canned tuna brands | 230 | 5.2% | 4 | | Jun 2026 | Canned tuna brands | 300 | 7.4% | 4 | | Jul 2026 | Canned tuna brands | 280 | 7.5% | 3 | | Aug 2026 | Canned tuna brands | 280 | 7.5% | 3 | | Sep 2026 | Canned tuna brands | 1.2K | 28.7% | 2 | ## How are Sirena’s branded searches counted? Brandwave collects information about searches that people make online using Sirena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sirena” - “sirena tuna” ## Which canned fish brands compete with Sirena? - [Sealord](/demand/nz/brands/sealord): Head-to-head: /demand/nz/compare/sealord-vs-sirena - [Pams](/demand/nz/brands/pams): Head-to-head: /demand/nz/compare/pams-vs-sirena - [John West](/demand/nz/brands/john-west): Head-to-head: /demand/nz/compare/john-west-vs-sirena - [Brunswick](/demand/nz/brands/brunswick): Head-to-head: /demand/nz/compare/brunswick-vs-sirena - [Sole Mare](/demand/nz/brands/sole-mare): Head-to-head: /demand/nz/compare/sirena-vs-sole-mare - [Greenseas](/demand/nz/brands/greenseas) ## Who owns Sirena? Sirena is owned by Simplot Australia. Brandwave does not track any other brands owned by Simplot Australia. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sirena? Sirena is owned by Simplot Australia. Brandwave does not track any other brands owned by Simplot Australia. ## Cite this page Brandwave. "Sirena: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/sirena This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sirena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.