---
title: "How popular is Sirdar? Searches and AI answers in New Zealand"
description: "Sirdar makes knitting yarn and patterns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sirdar"
publisher: "Brandwave"
---

# How popular is Sirdar? Searches and AI answers in New Zealand

Sirdar makes knitting yarn and patterns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sirdar
- **Market**: New Zealand
- **Measured month**: Oct 2026
- **Share of Search among knitting yarn brands**: 42.9%

## Where does Sirdar compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Knitting yarn brands | 2 | 42.9% | 90 |

- [Knitting yarn brands](/demand/nz/categories/nz-knitting-yarn-brands)

## Top knitting yarn brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sirdar was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Patons | 2 of 3 | 0 of 2 | 2 of 5 |
| Sirdar | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about knitting yarn brands

- Asked ChatGPT "Which knitting yarn brand should I buy in New Zealand?": 1. Patons
- Asked ChatGPT "What are the best knitting yarn brands in New Zealand?": 1. Sirdar
- Asked ChatGPT "What's the best knitting yarn brand in New Zealand for a warm blanket?": 1. Patons
- Searched Google, AI Overview "yarn for blankets": named none of the brands we track
- Searched Google, AI Overview "best knitting yarn": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Sirdar changed in New Zealand over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Sirdar in New Zealand fell from 100 to 90.
- Across the 12 months ending October 2026, Sirdar’s share of searches among knitting yarn brands in New Zealand decreased from 45.5% to 42.9%.
- Across the 12 months ending October 2026, Sirdar’s share of searches among knitting yarn brands in New Zealand peaked at 54.5% in January 2026 and was lowest at 33.3% in July 2026.

## How did search popularity change for New Zealand knitting yarn brands in October 2026?

- In October 2026, Sirdar gained share of searches among knitting yarn brands in New Zealand, from 36.4% to 42.9%.
- In October 2026, Patons lost share of searches among knitting yarn brands in New Zealand, from 63.6% to 57.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Knitting yarn brands | 100 | 45.5% | 2 |
| Dec 2025 | Knitting yarn brands | 80 | 44.4% | 2 |
| Jan 2026 | Knitting yarn brands | 120 | 54.5% | 1 |
| Feb 2026 | Knitting yarn brands | 70 | 38.9% | 2 |
| Mar 2026 | Knitting yarn brands | 90 | 37.5% | 2 |
| Apr 2026 | Knitting yarn brands | 80 | 38.1% | 2 |
| May 2026 | Knitting yarn brands | 110 | 45.8% | 2 |
| Jun 2026 | Knitting yarn brands | 100 | 38.5% | 2 |
| Jul 2026 | Knitting yarn brands | 90 | 33.3% | 2 |
| Aug 2026 | Knitting yarn brands | 110 | 40.7% | 2 |
| Sep 2026 | Knitting yarn brands | 80 | 36.4% | 2 |
| Oct 2026 | Knitting yarn brands | 90 | 42.9% | 2 |

## How are Sirdar’s branded searches counted?

Brandwave collects information about searches that people make online using Sirdar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sirdar”
- “sirdar yarn”

## Which knitting yarn brands compete with Sirdar?

- [Patons](/demand/nz/brands/patons): Head-to-head: /demand/nz/compare/patons-vs-sirdar

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is Sirdar? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/sirdar

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sirdar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.