--- title: "How popular is Sims Metal? Searches and AI answers in New Zealand" description: "Sims Metal buys and recycles scrap metal. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sims-metal" publisher: "Brandwave" --- # How popular is Sims Metal? Searches and AI answers in New Zealand Sims Metal buys and recycles scrap metal. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sims Metal - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among scrap metal dealers**: 36.1% ## Where does Sims Metal compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Scrap metal dealers | 2 | 36.1% | 2.4K | - [Scrap metal dealers](/demand/nz/categories/nz-scrap-metal-dealers) ## Top scrap metal dealers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sims Metal was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Sims Metal is the second most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Endless Metals Onehunga | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Sims Metal | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Scrap Mart | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Metalcorp | 4th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about scrap metal dealers - Asked ChatGPT "Which scrap metal dealer should I shop at in New Zealand?": 1. Endless Metals Onehunga, 2. Scrap Mart - Asked ChatGPT "What are the best scrap metal dealers in New Zealand?": 1. Sims Metal, 2. Metalcorp, 3. Scrap Mart, 4. Endless Metals Onehunga - Asked ChatGPT "What's the best scrap metal dealer in New Zealand for old metal?": 1. Endless Metals Onehunga, 2. Sims Metal, 3. Scrap Mart - Searched Google, AI Overview "scrap metal prices nz": 1. Sims Metal Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Sims Metal changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Sims Metal in New Zealand fell from 2.9K to 2.4K. - Across the 12 months ending October 2026, Sims Metal’s share of searches among scrap metal dealers in New Zealand decreased from 50.8% to 36.1%. - Across the 12 months ending October 2026, Sims Metal’s share of searches among scrap metal dealers in New Zealand peaked at 55.4% in December 2025 and was lowest at 36.1% in October 2026. - Across the 12 months ending October 2026, Sims Metal fell from 1st to 2nd among scrap metal dealers in New Zealand. ## How did search popularity change for New Zealand scrap metal dealers in October 2026? - In October 2026, Endless Metals Onehunga gained share of searches among scrap metal dealers in New Zealand, from 46.5% to 54.1%. - In October 2026, Scrap Mart gained share of searches among scrap metal dealers in New Zealand, from 1.8% to 3.9%. - In October 2026, Metalcorp gained share of searches among scrap metal dealers in New Zealand, from 5.1% to 5.9%. - In October 2026, Sims Metal lost share of searches among scrap metal dealers in New Zealand, from 46.5% to 36.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Scrap metal dealers | 2.9K | 50.8% | 1 | | Dec 2025 | Scrap metal dealers | 3.6K | 55.4% | 1 | | Jan 2026 | Scrap metal dealers | 2.9K | 49.2% | 1 | | Feb 2026 | Scrap metal dealers | 2.4K | 50.1% | 1 | | Mar 2026 | Scrap metal dealers | 2.9K | 49.1% | 1 | | Apr 2026 | Scrap metal dealers | 2.9K | 50% | 1 | | May 2026 | Scrap metal dealers | 2.9K | 45.2% | 2 | | Jun 2026 | Scrap metal dealers | 2.9K | 46% | 2 | | Jul 2026 | Scrap metal dealers | 2.9K | 45.8% | 2 | | Aug 2026 | Scrap metal dealers | 2.9K | 46.5% | 2 | | Sep 2026 | Scrap metal dealers | 2.9K | 46.5% | 2 | | Oct 2026 | Scrap metal dealers | 2.4K | 36.1% | 2 | ## How are Sims Metal’s branded searches counted? Brandwave collects information about searches that people make online using Sims Metal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sims metal” ## Which scrap metal dealers compete with Sims Metal? - [Endless Metals Onehunga](/demand/nz/brands/endless-metals-onehunga): Head-to-head: /demand/nz/compare/endless-metals-onehunga-vs-sims-metal - [Metalcorp](/demand/nz/brands/metalcorp): Head-to-head: /demand/nz/compare/metalcorp-vs-sims-metal - [Scrap Mart](/demand/nz/brands/scrap-mart): Head-to-head: /demand/nz/compare/scrap-mart-vs-sims-metal ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Sims Metal? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/sims-metal This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sims-metal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.