---
title: "Simrad: search popularity and Share of Search in New Zealand"
description: "Simrad makes marine electronics sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/simrad"
publisher: "Brandwave"
---

# Simrad: search popularity and Share of Search in New Zealand

Simrad makes marine electronics sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Simrad
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among marine electronics brands**: 33.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Marine electronics brands | 1 | 33.2% | 1.2K |

- [Marine electronics brands](/demand/nz/categories/nz-marine-electronics-brands)

## How has branded search demand for Simrad changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Simrad in New Zealand rose from 1K to 1.2K.
- Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands in New Zealand increased from 27.3% to 33.2%.
- Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands in New Zealand peaked at 34.1% in July 2026 and was lowest at 24.5% in December 2025.
- Across the 11 months ending August 2026, Simrad rose from 2nd to 1st among marine electronics brands in New Zealand.

## How did search popularity change for New Zealand marine electronics brands in August 2026?

- In August 2026, Lowrance gained estimated Share of Search among marine electronics brands in New Zealand, from 26% to 28.1%.
- In August 2026, Humminbird gained estimated Share of Search among marine electronics brands in New Zealand, from 4.2% to 4.9%.
- In August 2026, Garmin Marine lost estimated Share of Search among marine electronics brands in New Zealand, from 22.8% to 21.5%.
- In August 2026, Simrad lost estimated Share of Search among marine electronics brands in New Zealand, from 34.1% to 33.2%.
- In August 2026, Raymarine lost estimated Share of Search among marine electronics brands in New Zealand, from 12.9% to 12.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Marine electronics brands | 1K | 27.3% | 2 |
| Nov 2025 | Marine electronics brands | 1.3K | 26.4% | 2 |
| Dec 2025 | Marine electronics brands | 1.2K | 24.5% | 2 |
| Jan 2026 | Marine electronics brands | 1.5K | 26.4% | 2 |
| Feb 2026 | Marine electronics brands | 1.2K | 29.9% | 2 |
| Mar 2026 | Marine electronics brands | 1.1K | 30.7% | 2 |
| Apr 2026 | Marine electronics brands | 840 | 30.9% | 1 |
| May 2026 | Marine electronics brands | 1K | 30.6% | 1 |
| Jun 2026 | Marine electronics brands | 1.1K | 33.6% | 1 |
| Jul 2026 | Marine electronics brands | 1.1K | 34.1% | 1 |
| Aug 2026 | Marine electronics brands | 1.2K | 33.2% | 1 |
| Sep 2026 | Marine electronics brands | — | — | — |

## How is Simrad measured?

Brandwave collects information about searches that people make online using Simrad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gps plotter simrad”
- “simrad”
- “simrad autopilot”
- “simrad evo 3”
- “simrad fish finder”
- “simrad go7”
- “simrad go9”
- “simrad go9xse”
- “simrad marine”
- “simrad nss evo3”
- “simrad nss12 evo3”
- “simrad nsx”
- “simrad radar”
- “simrad s2009”
- “simrad sonar”
- “simrad sounder”
- “simrad transducer”
- “simrad vhf radios”

## Which marine electronics brands compete with Simrad?

- [Lowrance](/demand/nz/brands/lowrance): Head-to-head: /demand/nz/compare/lowrance-vs-simrad
- [Garmin Marine](/demand/nz/brands/garmin-marine): Head-to-head: /demand/nz/compare/garmin-marine-vs-simrad
- [Raymarine](/demand/nz/brands/raymarine): Head-to-head: /demand/nz/compare/raymarine-vs-simrad
- [Humminbird](/demand/nz/brands/humminbird): Head-to-head: /demand/nz/compare/humminbird-vs-simrad

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Simrad: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/simrad

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/simrad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.