---
title: "Simpsons Chartered Accountants: search popularity and Share of Search in New Zealand"
description: "Simpsons Chartered Accountants provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/simpsons-chartered-accountants"
publisher: "Brandwave"
---

# Simpsons Chartered Accountants: search popularity and Share of Search in New Zealand

Simpsons Chartered Accountants provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Simpsons Chartered Accountants
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among invercargill accounting firms**: 0.85%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Invercargill accounting firms | 5 | 0.85% | 40 |

- [Invercargill accounting firms](/demand/nz/categories/nz-invercargill-accounting-firms)

## How has branded search demand for Simpsons Chartered Accountants changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Simpsons Chartered Accountants in New Zealand held steady at 40.
- Across the 11 months ending August 2026, Simpsons Chartered Accountants’ estimated Share of Search among invercargill accounting firms in New Zealand held steady, from 0.91% to 0.85%.

## How did search popularity change for New Zealand invercargill accounting firms in August 2026?

- In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 78.2% to 79.2%.
- In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%.
- In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.
- Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Invercargill accounting firms | 40 | 0.91% | 5 |
| Nov 2025 | Invercargill accounting firms | 60 | 1.3% | 5 |
| Dec 2025 | Invercargill accounting firms | 30 | 0.84% | 5 |
| Jan 2026 | Invercargill accounting firms | 60 | 1.6% | 5 |
| Feb 2026 | Invercargill accounting firms | 30 | 0.66% | 5 |
| Mar 2026 | Invercargill accounting firms | 50 | 0.81% | 5 |
| Apr 2026 | Invercargill accounting firms | 50 | 1.2% | 5 |
| May 2026 | Invercargill accounting firms | 40 | 0.85% | 5 |
| Jun 2026 | Invercargill accounting firms | 60 | 1.3% | 5 |
| Jul 2026 | Invercargill accounting firms | 40 | 0.91% | 5 |
| Aug 2026 | Invercargill accounting firms | 40 | 0.85% | 5 |
| Sep 2026 | Invercargill accounting firms | — | — | — |

## How is Simpsons Chartered Accountants measured?

Brandwave collects information about searches that people make online using Simpsons Chartered Accountants’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “simpsons accountants”
- “simpsons chartered accountants”
- “simpsons chartered accountants invercargill”

## Which invercargill accounting firms compete with Simpsons Chartered Accountants?

- [BDO](/demand/nz/brands/bdo-new-zealand): Head-to-head: /demand/nz/compare/bdo-new-zealand-vs-simpsons-chartered-accountants
- [McCulloch & Partners](/demand/nz/brands/mcculloch-partners): Head-to-head: /demand/nz/compare/mcculloch-partners-vs-simpsons-chartered-accountants
- [Tax Link](/demand/nz/brands/tax-link): Head-to-head: /demand/nz/compare/simpsons-chartered-accountants-vs-tax-link
- [Malloch McClean +MORE](/demand/nz/brands/malloch-mcclean-more): Head-to-head: /demand/nz/compare/malloch-mcclean-more-vs-simpsons-chartered-accountants

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Simpsons Chartered Accountants: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/simpsons-chartered-accountants

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/simpsons-chartered-accountants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.