---
title: "Simply Food: search popularity and Share of Search in New Zealand"
description: "Simply Food is a Wellington event caterer available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/simply-food"
publisher: "Brandwave"
---

# Simply Food: search popularity and Share of Search in New Zealand

Simply Food is a Wellington event caterer available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Simply Food
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wellington event caterers**: 14.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wellington event caterers | 3 | 14.3% | 180 |

- [Wellington event caterers](/demand/nz/categories/nz-wellington-event-caterers)

## How has branded search demand for Simply Food changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Simply Food in New Zealand fell from 220 to 180.
- Across the 11 months ending August 2026, Simply Food’s estimated Share of Search among wellington event caterers in New Zealand decreased from 16.7% to 14.3%.
- Across the 11 months ending August 2026, Simply Food’s estimated Share of Search among wellington event caterers in New Zealand peaked at 36.2% in January 2026 and was lowest at 14.3% in August 2026.

## How did search popularity change for New Zealand wellington event caterers in August 2026?

- In August 2026, Blue Carrot Catering overtook Canapé Company to take the highest estimated Share of Search among wellington event caterers in New Zealand, at 44.4%.
- In August 2026, Canapé Company gained estimated Share of Search among wellington event caterers in New Zealand, from 40.6% to 41.3%.
- In August 2026, Simply Food lost estimated Share of Search among wellington event caterers in New Zealand, from 21.9% to 14.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wellington event caterers | 220 | 16.7% | 3 |
| Nov 2025 | Wellington event caterers | 340 | 23.3% | 3 |
| Dec 2025 | Wellington event caterers | 220 | 25% | 3 |
| Jan 2026 | Wellington event caterers | 420 | 36.2% | 2 |
| Feb 2026 | Wellington event caterers | 420 | 29.6% | 3 |
| Mar 2026 | Wellington event caterers | 340 | 25.8% | 3 |
| Apr 2026 | Wellington event caterers | 220 | 21.4% | 3 |
| May 2026 | Wellington event caterers | 220 | 18.5% | 3 |
| Jun 2026 | Wellington event caterers | 280 | 20.6% | 3 |
| Jul 2026 | Wellington event caterers | 280 | 21.9% | 3 |
| Aug 2026 | Wellington event caterers | 180 | 14.3% | 3 |
| Sep 2026 | Wellington event caterers | — | — | — |

## How is Simply Food measured?

Brandwave collects information about searches that people make online using Simply Food’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “simply food catering company wellington”
- “simply food wellington”

## Which wellington event caterers compete with Simply Food?

- [Blue Carrot Catering](/demand/nz/brands/blue-carrot-catering): Head-to-head: /demand/nz/compare/blue-carrot-catering-vs-simply-food
- [Canapé Company](/demand/nz/brands/canape-company): Head-to-head: /demand/nz/compare/canape-company-vs-simply-food

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Simply Food: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/simply-food

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/simply-food. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.