--- title: "Simple Direct Funerals: search popularity in New Zealand" description: "Simple Direct Funerals is a funeral director in Nelson. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/simple-direct-funerals" publisher: "Brandwave" --- # Simple Direct Funerals: search popularity in New Zealand Simple Direct Funerals is a funeral director in Nelson. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Simple Direct Funerals - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Nelson funeral directors**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Nelson funeral directors | 4 | 2.3% | 20 | - [Nelson funeral directors](/demand/nz/locations/nelson/funeral-directors) ## Top Nelson funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Simple Direct Funerals was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Simple Direct Funerals is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shone & Shirley | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Simple Direct Funerals | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Simplicity Funerals | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Marsden House | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Anisy's Tasman Funeral Home | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Nelson funeral directors - Asked ChatGPT "Which funeral director should I hire in Nelson, New Zealand?": 1. Simple Direct Funerals, 2. Shone & Shirley, 3. Simplicity Funerals - Asked ChatGPT "What are the best funeral directors in Nelson, New Zealand?": 1. Simple Direct Funerals, 2. Shone & Shirley, 3. Simplicity Funerals, 4. Marsden House - Asked ChatGPT "What's the best funeral director in Nelson, New Zealand for a funeral arrangement?": 1. Shone & Shirley, 2. Simplicity Funerals, 3. Simple Direct Funerals - Searched Google, AI Overview "funeral director nelson": 1. Marsden House, 2. Shone & Shirley, 3. Simplicity Funerals Not named in any answer: Anisy's Tasman Funeral Home. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Simple Direct Funerals changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Simple Direct Funerals in New Zealand rose from 50 to 70. - Across the 12 months ending September 2026, Simple Direct Funerals’ share of searches among Nelson funeral directors in New Zealand increased from 1.5% to 2.3%. - Across the 12 months ending September 2026, Simple Direct Funerals’ share of searches among Nelson funeral directors in New Zealand peaked at 5.8% in January 2026 and was lowest at 1.4% in April 2026. - Across the 12 months ending September 2026, Simple Direct Funerals rose from 5th to 4th among Nelson funeral directors in New Zealand. ## How did search popularity change for New Zealand Nelson funeral directors in September 2026? - In September 2026, Shone & Shirley gained share of searches among Nelson funeral directors in New Zealand, from 63.9% to 67.8%. - In September 2026, Simple Direct Funerals gained share of searches among Nelson funeral directors in New Zealand, from 1.6% to 2.3%. - In September 2026, Marsden House lost share of searches among Nelson funeral directors in New Zealand, from 23% to 19.5%. - In September 2026, Simplicity Funerals lost share of searches among Nelson funeral directors in New Zealand, from 11.5% to 10.3%. - Estimated monthly branded searches for Anisy's Tasman Funeral Home in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nelson funeral directors | 10 | 1.5% | 5 | | Nov 2025 | Nelson funeral directors | 10 | 1.9% | 4 | | Dec 2025 | Nelson funeral directors | 10 | 1.8% | 4 | | Jan 2026 | Nelson funeral directors | 30 | 5.8% | 4 | | Feb 2026 | Nelson funeral directors | 10 | 1.9% | 5 | | Mar 2026 | Nelson funeral directors | 20 | 4.5% | 4 | | Apr 2026 | Nelson funeral directors | 10 | 1.4% | 4 | | May 2026 | Nelson funeral directors | 20 | 3.8% | 4 | | Jun 2026 | Nelson funeral directors | 20 | 3.3% | 4 | | Jul 2026 | Nelson funeral directors | 10 | 2.2% | 4 | | Aug 2026 | Nelson funeral directors | 10 | 1.6% | 4 | | Sep 2026 | Nelson funeral directors | 20 | 2.3% | 4 | ## How are Simple Direct Funerals’ branded searches counted? Brandwave collects information about searches that people make online using Simple Direct Funerals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “simple direct funerals” ## Which Nelson funeral directors compete with Simple Direct Funerals? - [Shone & Shirley](/demand/nz/brands/shone-and-shirley): Head-to-head: /demand/nz/compare/shone-and-shirley-vs-simple-direct-funerals - [Marsden House](/demand/nz/brands/marsden-house): Head-to-head: /demand/nz/compare/marsden-house-vs-simple-direct-funerals - [Simplicity Funerals](/demand/nz/brands/simplicity-funerals): Head-to-head: /demand/nz/compare/simple-direct-funerals-vs-simplicity-funerals - [Anisy's Tasman Funeral Home](/demand/nz/brands/anisys-tasman-funeral-home): Head-to-head: /demand/nz/compare/anisys-tasman-funeral-home-vs-simple-direct-funerals ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Simple Direct Funerals: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/simple-direct-funerals This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/simple-direct-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.