--- title: "Simparica: search popularity in New Zealand" description: "Simparica is a flea and tick treatment for dogs and cats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/simparica" publisher: "Brandwave" --- # Simparica: search popularity in New Zealand Simparica is a flea and tick treatment for dogs and cats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Simparica - **Owned by**: Zoetis Inc. - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among flea, tick and worm treatment brands**: 5.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Flea, tick and worm treatment brands | 4 | 5.5% | 810 | - [Flea, tick and worm treatment brands](/demand/nz/categories/nz-pet-parasite-treatment-brands) ## Top flea, tick and worm treatment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Simparica was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Simparica is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NexGard | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bravecto | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Simparica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Drontal | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Advocate | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Frontline | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Seresto | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Capstar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Comfortis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flea, tick and worm treatment brands - Asked ChatGPT "Which flea, tick and worm treatment brand should I buy in New Zealand?": 1. NexGard, 2. Bravecto, 3. Simparica - Asked ChatGPT "What are the best flea, tick and worm treatment brands in New Zealand?": 1. NexGard, 2. Bravecto, 3. Simparica, 4. Advocate, 5. Drontal - Asked ChatGPT "What's the best flea, tick and worm treatment brand in New Zealand for protecting pets from parasites?": 1. NexGard, 2. Bravecto, 3. Simparica, 4. Drontal - Searched Google, AI Overview "tick treatment for dogs": 1. NexGard, 2. Simparica, 3. Bravecto, 4. Frontline, 5. Seresto - Searched Google, AI Overview "worm treatment for cats": 1. Drontal, 2. Bravecto, 3. Advocate, 4. NexGard Not named in any answer: Capstar and Comfortis. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Simparica changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Simparica in New Zealand fell from 1.3K to 810. - Across the 12 months ending September 2026, Simparica’s share of searches among flea, tick and worm treatment brands in New Zealand decreased from 10.9% to 5.5%. - Across the 12 months ending September 2026, Simparica’s share of searches among flea, tick and worm treatment brands in New Zealand peaked at 11.1% in November 2025 and was lowest at 5.5% in September 2026. - Across the 12 months ending September 2026, Simparica fell from 3rd to 4th among flea, tick and worm treatment brands in New Zealand. ## How did search popularity change for New Zealand flea, tick and worm treatment brands in September 2026? - In September 2026, Bravecto gained share of searches among flea, tick and worm treatment brands in New Zealand, from 39.5% to 51.5%. - In September 2026, Drontal lost share of searches among flea, tick and worm treatment brands in New Zealand, from 12.2% to 8.4%. - In September 2026, NexGard lost share of searches among flea, tick and worm treatment brands in New Zealand, from 23.8% to 21.6%. - In September 2026, Simparica lost share of searches among flea, tick and worm treatment brands in New Zealand, from 7.5% to 5.5%. - In September 2026, Capstar lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.2% to 2.7%. - In September 2026, Frontline lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.8% to 3.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Flea, tick and worm treatment brands | 1.3K | 10.9% | 3 | | Nov 2025 | Flea, tick and worm treatment brands | 1.3K | 11.1% | 3 | | Dec 2025 | Flea, tick and worm treatment brands | 1K | 8.6% | 4 | | Jan 2026 | Flea, tick and worm treatment brands | 1.1K | 8.5% | 4 | | Feb 2026 | Flea, tick and worm treatment brands | 1K | 8.3% | 4 | | Mar 2026 | Flea, tick and worm treatment brands | 1.1K | 8.6% | 5 | | Apr 2026 | Flea, tick and worm treatment brands | 910 | 7.4% | 5 | | May 2026 | Flea, tick and worm treatment brands | 790 | 7.2% | 5 | | Jun 2026 | Flea, tick and worm treatment brands | 870 | 7.4% | 4 | | Jul 2026 | Flea, tick and worm treatment brands | 760 | 6.6% | 4 | | Aug 2026 | Flea, tick and worm treatment brands | 810 | 7.5% | 4 | | Sep 2026 | Flea, tick and worm treatment brands | 810 | 5.5% | 4 | ## How are Simparica’s branded searches counted? Brandwave collects information about searches that people make online using Simparica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “simparica flea treatment” - “simparica for cats” - “simparica for dogs” - “simparicatrio” ## Which flea, tick and worm treatment brands compete with Simparica? - [Bravecto](/demand/nz/brands/bravecto): Head-to-head: /demand/nz/compare/bravecto-vs-simparica - [NexGard](/demand/nz/brands/nexgard): Head-to-head: /demand/nz/compare/nexgard-vs-simparica - [Drontal](/demand/nz/brands/drontal): Head-to-head: /demand/nz/compare/drontal-vs-simparica - [Advocate](/demand/nz/brands/advocate): Head-to-head: /demand/nz/compare/advocate-vs-simparica - [Frontline](/demand/nz/brands/frontline): Head-to-head: /demand/nz/compare/frontline-vs-simparica - [Capstar](/demand/nz/brands/capstar) - [Seresto](/demand/nz/brands/seresto) - [Comfortis](/demand/nz/brands/comfortis) ## Who owns Simparica? Simparica is owned by Zoetis Inc.. Brandwave also tracks Zoetis, owned by the same company, in New Zealand. - [Zoetis Inc.](/demand/nz/companies/zoetis): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Simparica? Simparica is owned by Zoetis Inc.. Brandwave also tracks Zoetis, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Simparica: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/simparica This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/simparica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.