--- title: "Simon James: search popularity in New Zealand" description: "Simon James is a furniture and lighting design studio. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/simon-james-design" publisher: "Brandwave" --- # Simon James: search popularity in New Zealand Simon James is a furniture and lighting design studio. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Simon James - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among designer furniture stores**: 4.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Designer furniture stores | 6 | 4.4% | 2.1K | - [Designer furniture stores](/demand/nz/categories/nz-designer-furniture-stores) ## Top designer furniture stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Simon James was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simon James is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Matisse | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Dawson & Co | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Simon James | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Good Form | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | TRENZSEATER | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | McKenzie & Willis | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Città | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nick Scali | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lifestyle Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sue-e Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bauhaus | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about designer furniture stores - Asked ChatGPT "Which designer furniture store should I shop at in New Zealand?": 1. Matisse, 2. McKenzie & Willis, 3. TRENZSEATER - Asked ChatGPT "What are the best designer furniture stores in New Zealand?": 1. Matisse, 2. Simon James, 3. Dawson & Co, 4. Città, 5. Good Form - Asked ChatGPT "What's the best designer furniture store in New Zealand for a home?": 1. Dawson & Co, 2. Good Form, 3. TRENZSEATER, 4. Simon James - Searched Google, AI Overview "best furniture store": named none of the brands we track - Searched Google, AI Overview "modern furniture nz": 1. Bauhaus Not named in any answer: Nick Scali, Lifestyle Furniture and Sue-e Furniture. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Simon James changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Simon James in New Zealand fell from 2.5K to 2.1K. - Across the 12 months ending September 2026, Simon James’ share of searches among designer furniture stores in New Zealand peaked at 6.2% in February 2026 and was lowest at 4% in January 2026. ## How did search popularity change for New Zealand designer furniture stores in September 2026? - In September 2026, Lifestyle Furniture overtook Sue-e Furniture to rank 4th among designer furniture stores in New Zealand, with 13.2% of the searches. - In September 2026, Città gained share of searches among designer furniture stores in New Zealand, from 27% to 27.8%. - In September 2026, Nick Scali gained share of searches among designer furniture stores in New Zealand, from 23.5% to 24.1%. - In September 2026, McKenzie & Willis lost share of searches among designer furniture stores in New Zealand, from 16.2% to 14.2%. - In September 2026, Sue-e Furniture lost share of searches among designer furniture stores in New Zealand, from 13.1% to 11.6%. - In September 2026, TRENZSEATER lost share of searches among designer furniture stores in New Zealand, from 2.6% to 1.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Designer furniture stores | 2.5K | 4.7% | 6 | | Nov 2025 | Designer furniture stores | 3K | 5.4% | 6 | | Dec 2025 | Designer furniture stores | 3K | 5.9% | 6 | | Jan 2026 | Designer furniture stores | 2K | 4% | 6 | | Feb 2026 | Designer furniture stores | 2.5K | 6.2% | 6 | | Mar 2026 | Designer furniture stores | 2.5K | 5.5% | 6 | | Apr 2026 | Designer furniture stores | 2K | 4.4% | 6 | | May 2026 | Designer furniture stores | 2.5K | 5.1% | 6 | | Jun 2026 | Designer furniture stores | 2.6K | 5.5% | 6 | | Jul 2026 | Designer furniture stores | 2.6K | 5.7% | 6 | | Aug 2026 | Designer furniture stores | 2K | 4.1% | 6 | | Sep 2026 | Designer furniture stores | 2.1K | 4.4% | 6 | ## How are Simon James’ branded searches counted? Brandwave collects information about searches that people make online using Simon James’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “simon james design” - “simon james furniture” ## Which designer furniture stores compete with Simon James? - [Città](/demand/nz/brands/citta) - [Nick Scali](/demand/nz/brands/nick-scali) - [McKenzie & Willis](/demand/nz/brands/mckenzie-and-willis): Head-to-head: /demand/nz/compare/mckenzie-and-willis-vs-simon-james-design - [Lifestyle Furniture](/demand/nz/brands/lifestyle-furniture): Head-to-head: /demand/nz/compare/lifestyle-furniture-vs-simon-james-design - [Sue-e Furniture](/demand/nz/brands/sue-e-furniture): Head-to-head: /demand/nz/compare/simon-james-design-vs-sue-e-furniture - [TRENZSEATER](/demand/nz/brands/trenzseater): Head-to-head: /demand/nz/compare/simon-james-design-vs-trenzseater - [Dawson & Co](/demand/nz/brands/dawson-and-co): Head-to-head: /demand/nz/compare/dawson-and-co-vs-simon-james-design - [Bauhaus](/demand/nz/brands/bauhaus) - [Matisse](/demand/nz/brands/matisse-furniture) - [Good Form](/demand/nz/brands/good-form) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Simon James: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/simon-james-design This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/simon-james-design. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.