--- title: "How popular is Silver Fern Electrical? Searches and AI answers in New Zealand" description: "Silver Fern Electrical is an electrical contractor in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/silver-fern-electrical" publisher: "Brandwave" --- # How popular is Silver Fern Electrical? Searches and AI answers in New Zealand Silver Fern Electrical is an electrical contractor in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Silver Fern Electrical - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Wellington electrical contractors**: 16.1% ## Where does Silver Fern Electrical compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wellington electrical contractors | 4 | 16.1% | 50 | - [Wellington electrical contractors](/demand/nz/locations/wellington/electrical-contractors) ## Top Wellington electrical contractors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Silver Fern Electrical was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Silver Fern Electrical is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pluto Electrics Ltd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Stewart & Rogers Electrical | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Illuminex Electrical | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Silver Fern Electrical | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Millars Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seven Electrical | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | | GT Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Weka Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wellington electrical contractors - Asked ChatGPT "Which electrical contractor should I hire in Wellington, New Zealand?": 1. Pluto Electrics Ltd, 2. Stewart & Rogers Electrical, 3. Illuminex Electrical, 4. Silver Fern Electrical - Asked ChatGPT "What are the best electrical contractors in Wellington, New Zealand?": 1. Pluto Electrics Ltd, 2. Stewart & Rogers Electrical, 3. Illuminex Electrical, 4. Silver Fern Electrical - Asked ChatGPT "What's the best electrical contractor in Wellington, New Zealand for a home renovation?": 1. Illuminex Electrical, 2. Stewart & Rogers Electrical - Searched Google, AI Overview "wellington electrical contractors": 1. Seven Electrical, 2. Stewart & Rogers Electrical - Searched Google, AI Overview "house rewiring wellington": 1. Stewart & Rogers Electrical, 2. Seven Electrical Not named in any answer: Millars Electrical, GT Electrical and Weka Electrical. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Silver Fern Electrical changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Silver Fern Electrical in New Zealand rose from 70 to 90. - Across the 12 months ending October 2026, Silver Fern Electrical’s share of searches among Wellington electrical contractors in New Zealand increased from 15.2% to 16.1%. - Across the 12 months ending October 2026, Silver Fern Electrical’s share of searches among Wellington electrical contractors in New Zealand peaked at 18.9% in June 2026 and was lowest at 7.1% in February 2026. ## How did search popularity change for New Zealand Wellington electrical contractors in October 2026? - In October 2026, Millars Electrical overtook Pluto Electrics Ltd to become the leader among Wellington electrical contractors in New Zealand, with 22.6% of the searches. - In October 2026, Seven Electrical overtook Stewart & Rogers Electrical to rank 3rd among Wellington electrical contractors in New Zealand, with 16.1% of the searches. - In October 2026, Silver Fern Electrical overtook Stewart & Rogers Electrical and Illuminex Electrical to rank 4th among Wellington electrical contractors in New Zealand, with 16.1% of the searches. - In October 2026, Pluto Electrics Ltd lost share of searches among Wellington electrical contractors in New Zealand, from 24.1% to 16.1%. - In October 2026, Illuminex Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 10.3% to 6.5%. - In October 2026, Stewart & Rogers Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 17.2% to 16.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Wellington electrical contractors | 50 | 15.2% | 4 | | Dec 2025 | Wellington electrical contractors | 20 | 9.5% | 5 | | Jan 2026 | Wellington electrical contractors | 30 | 10.7% | 5 | | Feb 2026 | Wellington electrical contractors | 20 | 7.1% | 6 | | Mar 2026 | Wellington electrical contractors | 40 | 10.8% | 5 | | Apr 2026 | Wellington electrical contractors | 40 | 13.3% | 5 | | May 2026 | Wellington electrical contractors | 40 | 12.1% | 5 | | Jun 2026 | Wellington electrical contractors | 70 | 18.9% | 2 | | Jul 2026 | Wellington electrical contractors | 50 | 14.3% | 4 | | Aug 2026 | Wellington electrical contractors | 40 | 11.8% | 5 | | Sep 2026 | Wellington electrical contractors | 30 | 10.3% | 6 | | Oct 2026 | Wellington electrical contractors | 50 | 16.1% | 4 | ## How are Silver Fern Electrical’s branded searches counted? Brandwave collects information about searches that people make online using Silver Fern Electrical’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “silver fern electrical” ## Which Wellington electrical contractors compete with Silver Fern Electrical? - [Millars Electrical](/demand/nz/brands/millars-electrical): Head-to-head: /demand/nz/compare/millars-electrical-vs-silver-fern-electrical - [Pluto Electrics Ltd](/demand/nz/brands/pluto-electrics-ltd): Head-to-head: /demand/nz/compare/pluto-electrics-ltd-vs-silver-fern-electrical - [Seven Electrical](/demand/nz/brands/seven-electrical): Head-to-head: /demand/nz/compare/seven-electrical-vs-silver-fern-electrical - [Stewart & Rogers Electrical](/demand/nz/brands/stewart-and-rogers-electrical): Head-to-head: /demand/nz/compare/silver-fern-electrical-vs-stewart-and-rogers-electrical - [Illuminex Electrical](/demand/nz/brands/illuminex-electrical): Head-to-head: /demand/nz/compare/illuminex-electrical-vs-silver-fern-electrical - [GT Electrical](/demand/nz/brands/gt-electrical) - [Weka Electrical](/demand/nz/brands/weka-electrical) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Silver Fern Electrical? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/silver-fern-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/silver-fern-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.