--- title: "Silky: search popularity in New Zealand" description: "A Japanese maker of pruning saws and hand saws. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/silky" publisher: "Brandwave" --- # Silky: search popularity in New Zealand A Japanese maker of pruning saws and hand saws. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Silky - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pruning saw brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pruning saw brands | 5 | 1.3% | 420 | - [Pruning saw brands](/demand/nz/categories/nz-pruning-saw-brands) ## Top pruning saw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Silky appeared in all five answers. Silky is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Silky | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bahco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ARS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Stihl | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Felco | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Fiskars | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pruning saw brands - Asked ChatGPT "Which pruning saw brand should I buy in New Zealand?": 1. Silky, 2. Bahco, 3. ARS, 4. Felco, 5. Stihl - Asked ChatGPT "What are the best pruning saw brands in New Zealand?": 1. Silky, 2. ARS, 3. Bahco, 4. Felco, 5. Fiskars - Asked ChatGPT "What's the best pruning saw brand in New Zealand for garden pruning?": 1. Silky, 2. ARS, 3. Felco, 4. Bahco - Searched Google, AI Overview "pruning saw nz": 1. Silky, 2. Stihl, 3. Fiskars, 4. Bahco - Searched Google, AI Overview "hand pruning saw": 1. Silky, 2. Stihl, 3. Bahco, 4. Fiskars Not named in any answer: Makita and DeWalt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Silky changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Silky in New Zealand rose from 340 to 420. - Across the 12 months ending September 2026, Silky’s share of searches among pruning saw brands in New Zealand held steady, from 1.2% to 1.3%. ## How did search popularity change for New Zealand pruning saw brands in September 2026? - In September 2026, Makita gained share of searches among pruning saw brands in New Zealand, from 34.8% to 37.1%. - In September 2026, DeWalt lost share of searches among pruning saw brands in New Zealand, from 26.2% to 24.4%. - Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026. - Estimated monthly branded searches for Silky in New Zealand rose 23.5% over 12 measured months, from 340 to 420 in September 2026. - Estimated monthly branded searches for ARS in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026. - Estimated monthly branded searches for Fiskars in New Zealand fell 18.6% over 12 measured months, from 1.1K to 920 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pruning saw brands | 340 | 1.2% | 5 | | Nov 2025 | Pruning saw brands | 400 | 1.2% | 5 | | Dec 2025 | Pruning saw brands | 330 | 1.1% | 6 | | Jan 2026 | Pruning saw brands | 350 | 1.2% | 5 | | Feb 2026 | Pruning saw brands | 310 | 1% | 6 | | Mar 2026 | Pruning saw brands | 410 | 1.4% | 5 | | Apr 2026 | Pruning saw brands | 350 | 1.2% | 5 | | May 2026 | Pruning saw brands | 350 | 1.1% | 6 | | Jun 2026 | Pruning saw brands | 420 | 1.4% | 5 | | Jul 2026 | Pruning saw brands | 440 | 1.5% | 5 | | Aug 2026 | Pruning saw brands | 430 | 1.4% | 5 | | Sep 2026 | Pruning saw brands | 420 | 1.3% | 5 | ## How are Silky’s branded searches counted? Brandwave collects information about searches that people make online using Silky’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “silky pruning saw” - “silky saw” - “silky saws” ## Which pruning saw brands compete with Silky? - [Makita](/demand/nz/brands/makita) - [Stihl](/demand/nz/brands/stihl): Head-to-head: /demand/nz/compare/silky-vs-stihl - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-silky - [Fiskars](/demand/nz/brands/fiskars): Head-to-head: /demand/nz/compare/fiskars-vs-silky - [Bahco](/demand/nz/brands/bahco): Head-to-head: /demand/nz/compare/bahco-vs-silky - [ARS](/demand/nz/brands/ars): Head-to-head: /demand/nz/compare/ars-vs-silky - [Felco](/demand/nz/brands/felco) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Silky: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/silky This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/silky. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.