---
title: "Silk & Steel: search popularity and Share of Search in New Zealand"
description: "Silk & Steel is a New Zealand jewellery designer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/silk-and-steel"
publisher: "Brandwave"
---

# Silk & Steel: search popularity and Share of Search in New Zealand

Silk & Steel is a New Zealand jewellery designer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Silk & Steel
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among designer jewellery brands**: 4.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| designer jewellery brands | 7 | 4.9% | 1.1K |

- [NZ designer jewellery brands](/demand/nz/categories/nz-designer-jewellery-brands)

## How has branded search demand for Silk & Steel changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Silk & Steel in New Zealand fell from 1.3K to 1.1K.
- Across the 11 months ending August 2026, Silk & Steel’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 6.9% in April 2026 and was lowest at 3.5% in January 2026.
- Across the 11 months ending August 2026, Silk & Steel fell from 6th to 7th among designer jewellery brands in New Zealand.

## How did search popularity change for New Zealand designer jewellery brands in August 2026?

- In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%.
- In August 2026, Bare Jewellery overtook Nick Von K to rank 3rd among designer jewellery brands in New Zealand, at 16%.
- In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.
- In August 2026, Zoe & Morgan lost estimated Share of Search among designer jewellery brands in New Zealand, from 28.7% to 20.6%.
- In August 2026, Nick Von K lost estimated Share of Search among designer jewellery brands in New Zealand, from 13.8% to 12.9%.
- Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | designer jewellery brands | 1.3K | 5.1% | 6 |
| Nov 2025 | designer jewellery brands | 1.6K | 4.1% | 6 |
| Dec 2025 | designer jewellery brands | 1.7K | 5% | 6 |
| Jan 2026 | designer jewellery brands | 1.1K | 3.5% | 7 |
| Feb 2026 | designer jewellery brands | 1.1K | 4% | 7 |
| Mar 2026 | designer jewellery brands | 1.3K | 4.1% | 6 |
| Apr 2026 | designer jewellery brands | 1.4K | 6.9% | 6 |
| May 2026 | designer jewellery brands | 1.4K | 6.2% | 6 |
| Jun 2026 | designer jewellery brands | 990 | 4.3% | 7 |
| Jul 2026 | designer jewellery brands | 910 | 4.1% | 7 |
| Aug 2026 | designer jewellery brands | 1.1K | 4.9% | 7 |
| Sep 2026 | designer jewellery brands | — | — | — |

## How is Silk & Steel measured?

Brandwave collects information about searches that people make online using Silk & Steel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “silk & steel”
- “silk & steel jewellery”
- “silk and steel earrings”
- “silk and steel jewellery”
- “silk and steel necklace”
- “silk and steel rings”
- “silk steel”
- “silksteel”

## Which designer jewellery brands compete with Silk & Steel?

- [Stolen Girlfriends Club](/demand/nz/brands/stolen-girlfriends-club)
- [Zoe & Morgan](/demand/nz/brands/zoe-and-morgan): Head-to-head: /demand/nz/compare/silk-and-steel-vs-zoe-and-morgan
- [Bare Jewellery](/demand/nz/brands/bare-jewellery): Head-to-head: /demand/nz/compare/bare-jewellery-vs-silk-and-steel
- [Morris & Watson](/demand/nz/brands/morris-and-watson): Head-to-head: /demand/nz/compare/morris-and-watson-vs-silk-and-steel
- [Nick Von K](/demand/nz/brands/nick-von-k): Head-to-head: /demand/nz/compare/nick-von-k-vs-silk-and-steel
- [Meadowlark](/demand/nz/brands/meadowlark): Head-to-head: /demand/nz/compare/meadowlark-vs-silk-and-steel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Silk & Steel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/silk-and-steel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/silk-and-steel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.