---
title: "Silca: search popularity in New Zealand"
description: "Silca makes bike pumps and tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/silca"
publisher: "Brandwave"
---

# Silca: search popularity in New Zealand

Silca makes bike pumps and tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Silca
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among bike pump brands**: 41.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bike pump brands | 1 | 41.9% | 180 |

- [Bike pump brands](/demand/nz/categories/nz-bike-pump-brands)

## Top bike pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Silca was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Silca is the third most recommended of the three.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Topeak | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Lezyne | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Silca | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about bike pump brands

- Asked ChatGPT "Which bike pump brand should I buy in New Zealand?": 1. Topeak, 2. Lezyne
- Asked ChatGPT "What are the best bike pump brands in New Zealand?": 1. Topeak, 2. Lezyne, 3. Silca
- Asked ChatGPT "What's the best bike pump brand in New Zealand for home inflation?": 1. Topeak, 2. Lezyne
- Searched Google, AI Overview "portable bike pump": 1. Topeak

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Silca changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Silca in New Zealand rose from 170 to 180.
- Across the 12 months ending September 2026, Silca’s share of searches among bike pump brands in New Zealand increased from 37% to 41.9%.
- Across the 12 months ending September 2026, Silca’s share of searches among bike pump brands in New Zealand peaked at 51.2% in August 2026 and was lowest at 31.9% in January 2026.

## How did search popularity change for New Zealand bike pump brands in September 2026?

- In September 2026, Topeak gained share of searches among bike pump brands in New Zealand, from 30.2% to 34.9%.
- In September 2026, Lezyne gained share of searches among bike pump brands in New Zealand, from 18.6% to 23.3%.
- In September 2026, Silca lost share of searches among bike pump brands in New Zealand, from 51.2% to 41.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bike pump brands | 170 | 37% | 1 |
| Nov 2025 | Bike pump brands | 270 | 50% | 1 |
| Dec 2025 | Bike pump brands | 180 | 45% | 1 |
| Jan 2026 | Bike pump brands | 150 | 31.9% | 2 |
| Feb 2026 | Bike pump brands | 150 | 38.5% | 1 |
| Mar 2026 | Bike pump brands | 180 | 35.3% | 1 |
| Apr 2026 | Bike pump brands | 180 | 38.3% | 1 |
| May 2026 | Bike pump brands | 180 | 41.9% | 1 |
| Jun 2026 | Bike pump brands | 150 | 37.5% | 1 |
| Jul 2026 | Bike pump brands | 180 | 40.9% | 1 |
| Aug 2026 | Bike pump brands | 220 | 51.2% | 1 |
| Sep 2026 | Bike pump brands | 180 | 41.9% | 1 |

## How are Silca’s branded searches counted?

Brandwave collects information about searches that people make online using Silca’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “silca”
- “silca bike pump”

## Which bike pump brands compete with Silca?

- [Topeak](/demand/nz/brands/topeak): Head-to-head: /demand/nz/compare/silca-vs-topeak
- [Lezyne](/demand/nz/brands/lezyne): Head-to-head: /demand/nz/compare/lezyne-vs-silca

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Silca: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/silca

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/silca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.