--- title: "Sigma: search popularity in New Zealand" description: "Sigma makes camera lenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sigma-lenses" publisher: "Brandwave" --- # Sigma: search popularity in New Zealand Sigma makes camera lenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sigma - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among camera lens brands**: 0.69% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Camera lens brands | 7 | 0.69% | 210 | - [Camera lens brands](/demand/nz/categories/nz-camera-lens-brands) ## Top camera lens brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sigma was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sigma is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Canon | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Nikon | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Sigma | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Tamron | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Fujifilm | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | OM System | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about camera lens brands - Asked ChatGPT "Which camera lens brand should I buy in New Zealand?": 1. Canon, 2. Nikon, 3. Sony, 4. Sigma, 5. Tamron, 6. Fujifilm - Asked ChatGPT "What are the best camera lens brands in New Zealand?": 1. Canon, 2. Nikon, 3. Sony, 4. Sigma, 5. Tamron, 6. Fujifilm, 7. OM System - Asked ChatGPT "What's the best camera lens brand in New Zealand for a mirrorless setup?": 1. Sony, 2. Canon, 3. Nikon, 4. Sigma, 5. Tamron, 6. Fujifilm - Searched Google, AI Overview "camera lens for portraits": 1. Sony, 2. Nikon - Searched Google, AI Overview "camera lens brands nz": 1. Canon, 2. Sony, 3. Nikon, 4. Fujifilm, 5. OM System, 6. Sigma, 7. Tamron Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Sigma changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sigma in New Zealand fell from 260 to 210. - Across the 12 months ending September 2026, Sigma fell from 6th to 7th among camera lens brands in New Zealand. ## How did search popularity change for New Zealand camera lens brands in September 2026? - In September 2026, Sony gained share of searches among camera lens brands in New Zealand, from 50.7% to 56.1%. - In September 2026, Canon lost share of searches among camera lens brands in New Zealand, from 17.3% to 13.8%. - In September 2026, Fujifilm lost share of searches among camera lens brands in New Zealand, from 19.6% to 18.5%. - In September 2026, Tamron lost share of searches among camera lens brands in New Zealand, from 1.2% to 0.72%. - In September 2026, OM System rose from 7th to 5th among camera lens brands in New Zealand. - In September 2026, Sigma fell from 6th to 7th among camera lens brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Camera lens brands | 260 | 0.93% | 6 | | Nov 2025 | Camera lens brands | 320 | 0.92% | 5 | | Dec 2025 | Camera lens brands | 260 | 0.76% | 6 | | Jan 2026 | Camera lens brands | 260 | 0.94% | 6 | | Feb 2026 | Camera lens brands | 260 | 1.1% | 6 | | Mar 2026 | Camera lens brands | 260 | 0.97% | 6 | | Apr 2026 | Camera lens brands | 210 | 0.8% | 6 | | May 2026 | Camera lens brands | 260 | 0.93% | 6 | | Jun 2026 | Camera lens brands | 260 | 0.96% | 6 | | Jul 2026 | Camera lens brands | 210 | 0.75% | 6 | | Aug 2026 | Camera lens brands | 260 | 0.92% | 6 | | Sep 2026 | Camera lens brands | 210 | 0.69% | 7 | ## How are Sigma’s branded searches counted? Brandwave collects information about searches that people make online using Sigma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sigma lens” ## Which camera lens brands compete with Sigma? - [Sony](/demand/nz/brands/sony) - [Fujifilm](/demand/nz/brands/fujifilm): Head-to-head: /demand/nz/compare/fujifilm-vs-sigma-lenses - [Canon](/demand/nz/brands/canon): Head-to-head: /demand/nz/compare/canon-vs-sigma-lenses - [Nikon](/demand/nz/brands/nikon): Head-to-head: /demand/nz/compare/nikon-vs-sigma-lenses - [OM System](/demand/nz/brands/om-system): Head-to-head: /demand/nz/compare/om-system-vs-sigma-lenses - [Tamron](/demand/nz/brands/tamron): Head-to-head: /demand/nz/compare/sigma-lenses-vs-tamron ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sigma: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/sigma-lenses This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sigma-lenses. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.