--- title: "Sidi: search popularity in New Zealand" description: "Sidi makes cycling shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sidi" publisher: "Brandwave" --- # Sidi: search popularity in New Zealand Sidi makes cycling shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sidi - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among MTB shoes brands**: 6.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | MTB shoes brands | 3 | 6.3% | 130 | | Bike shoes brands | 3 | 7.6% | 130 | | Cycling shoe brands | 3 | 21% | 130 | | Gravel shoes brands | 2 | 37.1% | 130 | - [MTB shoes brands](/demand/nz/categories/nz-mtb-shoes-brands) - [Bike shoes brands](/demand/nz/categories/nz-bike-shoes-brands) - [Cycling shoe brands](/demand/nz/categories/nz-cycling-shoe-brands) - [Gravel shoes brands](/demand/nz/categories/nz-gravel-shoes-brands) ## Top MTB shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sidi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Five Ten | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Shimano | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Giro | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Specialized | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fox Racing | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Sidi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about MTB shoes brands - Asked ChatGPT "Which MTB shoes brand should I buy in New Zealand?": 1. Five Ten, 2. Shimano, 3. Specialized - Asked ChatGPT "What are the best MTB shoes brands in New Zealand?": 1. Five Ten, 2. Shimano, 3. Specialized, 4. Giro, 5. Fox Racing - Asked ChatGPT "What's the best MTB shoes brand in New Zealand for trail grip?": 1. Five Ten, 2. Specialized - Searched Google, AI Overview "mtb shoes nz": 1. Shimano, 2. Giro, 3. Fox Racing, 4. Specialized - Searched Google, AI Overview "mountain bike shoes": 1. Shimano, 2. Giro, 3. Five Ten, 4. Fox Racing Not named in any answer: Sidi and Vans. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Sidi changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sidi in New Zealand rose from 120 to 130. - Across the 12 months ending September 2026, Sidi’s share of searches among MTB shoes brands in New Zealand decreased from 7.2% to 6.3%. - Across the 12 months ending September 2026, Sidi’s share of searches among MTB shoes brands in New Zealand peaked at 7.7% in June 2026 and was lowest at 3.9% in April 2026. - Across the 12 months ending September 2026, Sidi’s share of searches among bike shoes brands in New Zealand increased from 7.1% to 7.6%. - Across the 12 months ending September 2026, Sidi’s share of searches among bike shoes brands in New Zealand peaked at 10% in August 2026 and was lowest at 3.1% in April 2026. - Across the 12 months ending September 2026, Sidi fell from 2nd to 3rd among bike shoes brands in New Zealand. - Across the 12 months ending September 2026, Sidi’s share of searches among cycling shoe brands in New Zealand peaked at 24% in June 2026 and was lowest at 11.9% in April 2026. - Across the 12 months ending September 2026, Sidi fell from 2nd to 3rd among cycling shoe brands in New Zealand. - Across the 12 months ending September 2026, Sidi’s share of searches among gravel shoes brands in New Zealand decreased from 40% to 37.1%. - Across the 12 months ending September 2026, Sidi’s share of searches among gravel shoes brands in New Zealand peaked at 46.7% in August 2026 and was lowest at 28% in April 2026. - Across the 12 months ending September 2026, Sidi fell from 1st to 2nd among gravel shoes brands in New Zealand. ## How did search popularity change for New Zealand MTB shoes brands in September 2026? - In September 2026, Shimano gained share of searches among MTB shoes brands in New Zealand, from 15.2% to 22.4%. - In September 2026, Five Ten gained share of searches among MTB shoes brands in New Zealand, from 2.5% to 3.4%. - In September 2026, Giro lost share of searches among MTB shoes brands in New Zealand, from 60.4% to 55.6%. - In September 2026, Vans lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 4.4%. - In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%. - In September 2026, Fox Racing rose from 5th to 4th among MTB shoes brands in New Zealand. ## How did search popularity change for New Zealand bike shoes brands in September 2026? - In September 2026, Shimano overtook Sidi to rank 2nd among bike shoes brands in New Zealand, with 8.2% of the searches. - In September 2026, Specialized gained share of searches among bike shoes brands in New Zealand, from 71.4% to 76%. - In September 2026, Lake lost share of searches among bike shoes brands in New Zealand, from 5% to 2.3%. - In September 2026, Sidi lost share of searches among bike shoes brands in New Zealand, from 10% to 7.6%. - In September 2026, Fizik lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%. - In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%. ## How did search popularity change for New Zealand cycling shoe brands in September 2026? - In September 2026, Shimano overtook Sidi to rank 2nd among cycling shoe brands in New Zealand, with 22.6% of the searches. - In September 2026, Lake lost share of searches among cycling shoe brands in New Zealand, from 11.3% to 6.5%. - In September 2026, Giro lost share of searches among cycling shoe brands in New Zealand, from 32.3% to 30.6%. - In September 2026, Sidi lost share of searches among cycling shoe brands in New Zealand, from 22.6% to 21%. - In September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand. - In September 2026, Specialized rose from 5th to 4th among cycling shoe brands in New Zealand. ## How did search popularity change for New Zealand gravel shoes brands in September 2026? - In September 2026, Shimano overtook Sidi to become the leader among gravel shoes brands in New Zealand, with 40% of the searches. - In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches. - In September 2026, Sidi lost share of searches among gravel shoes brands in New Zealand, from 46.7% to 37.1%. - In September 2026, Fizik lost share of searches among gravel shoes brands in New Zealand, from 16.7% to 14.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MTB shoes brands | 120 | 7.2% | 3 | | Nov 2025 | MTB shoes brands | 90 | 4.4% | 5 | | Dec 2025 | MTB shoes brands | 110 | 5.8% | 5 | | Jan 2026 | MTB shoes brands | 110 | 5.9% | 4 | | Feb 2026 | MTB shoes brands | 110 | 6.6% | 4 | | Mar 2026 | MTB shoes brands | 130 | 7.1% | 3 | | Apr 2026 | MTB shoes brands | 70 | 3.9% | 5 | | May 2026 | MTB shoes brands | 100 | 5.7% | 5 | | Jun 2026 | MTB shoes brands | 120 | 7.7% | 3 | | Jul 2026 | MTB shoes brands | 110 | 6.1% | 3 | | Aug 2026 | MTB shoes brands | 140 | 7.1% | 3 | | Sep 2026 | MTB shoes brands | 130 | 6.3% | 3 | | Oct 2025 | Bike shoes brands | 120 | 7.1% | 2 | | Nov 2025 | Bike shoes brands | 90 | 5.4% | 3 | | Dec 2025 | Bike shoes brands | 110 | 6.3% | 3 | | Jan 2026 | Bike shoes brands | 110 | 5.3% | 3 | | Feb 2026 | Bike shoes brands | 110 | 6.5% | 3 | | Mar 2026 | Bike shoes brands | 130 | 5.7% | 2 | | Apr 2026 | Bike shoes brands | 70 | 3.1% | 3 | | May 2026 | Bike shoes brands | 100 | 5.1% | 3 | | Jun 2026 | Bike shoes brands | 120 | 8.8% | 2 | | Jul 2026 | Bike shoes brands | 110 | 9.2% | 2 | | Aug 2026 | Bike shoes brands | 140 | 10% | 2 | | Sep 2026 | Bike shoes brands | 130 | 7.6% | 3 | | Oct 2025 | Cycling shoe brands | 120 | 21.4% | 2 | | Nov 2025 | Cycling shoe brands | 90 | 14.1% | 3 | | Dec 2025 | Cycling shoe brands | 110 | 14.9% | 3 | | Jan 2026 | Cycling shoe brands | 110 | 15.7% | 3 | | Feb 2026 | Cycling shoe brands | 110 | 19.3% | 3 | | Mar 2026 | Cycling shoe brands | 130 | 23.2% | 2 | | Apr 2026 | Cycling shoe brands | 70 | 11.9% | 3 | | May 2026 | Cycling shoe brands | 100 | 17.5% | 3 | | Jun 2026 | Cycling shoe brands | 120 | 24% | 2 | | Jul 2026 | Cycling shoe brands | 110 | 22.4% | 2 | | Aug 2026 | Cycling shoe brands | 140 | 22.6% | 2 | | Sep 2026 | Cycling shoe brands | 130 | 21% | 3 | | Oct 2025 | Gravel shoes brands | 120 | 40% | 1 | | Nov 2025 | Gravel shoes brands | 90 | 30% | 2 | | Dec 2025 | Gravel shoes brands | 110 | 30.6% | 2 | | Jan 2026 | Gravel shoes brands | 110 | 29.7% | 2 | | Feb 2026 | Gravel shoes brands | 110 | 34.4% | 2 | | Mar 2026 | Gravel shoes brands | 130 | 41.9% | 1 | | Apr 2026 | Gravel shoes brands | 70 | 28% | 2 | | May 2026 | Gravel shoes brands | 100 | 33.3% | 2 | | Jun 2026 | Gravel shoes brands | 120 | 41.4% | 1 | | Jul 2026 | Gravel shoes brands | 110 | 44% | 1 | | Aug 2026 | Gravel shoes brands | 140 | 46.7% | 1 | | Sep 2026 | Gravel shoes brands | 130 | 37.1% | 2 | ## How are Sidi’s branded searches counted? Brandwave collects information about searches that people make online using Sidi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sidi” - “sidi cycling shoes” ## Which MTB shoes brands compete with Sidi? - [Giro](/demand/nz/brands/giro): Head-to-head: /demand/nz/compare/giro-vs-sidi - [Shimano](/demand/nz/brands/shimano): Head-to-head: /demand/nz/compare/shimano-vs-sidi - [Fox Racing](/demand/nz/brands/fox-racing): Head-to-head: /demand/nz/compare/fox-racing-vs-sidi - [Vans](/demand/nz/brands/vans): Head-to-head: /demand/nz/compare/sidi-vs-vans - [Five Ten](/demand/nz/brands/five-ten): Head-to-head: /demand/nz/compare/five-ten-vs-sidi - [Specialized](/demand/nz/brands/specialized) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sidi: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/sidi This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sidi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.