---
title: "Sidekicker: search popularity and Share of Search in New Zealand"
description: "A temporary staffing platform that matches businesses with casual workers in New Zealand and Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sidekicker"
publisher: "Brandwave"
---

# Sidekicker: search popularity and Share of Search in New Zealand

A temporary staffing platform that matches businesses with casual workers in New Zealand and Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sidekicker
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among job boards**: 0.83%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| job boards | 6 | 0.83% | 7K |

- [New Zealand job boards](/demand/nz/categories/nz-job-boards)

## How has branded search demand for Sidekicker changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sidekicker in New Zealand fell from 10.1K to 7K.
- Across the 11 months ending August 2026, Sidekicker’s estimated Share of Search among job boards in New Zealand decreased from 1.4% to 0.83%.
- Across the 11 months ending August 2026, Sidekicker’s estimated Share of Search among job boards in New Zealand peaked at 2.2% in November 2025 and was lowest at 0.83% in August 2026.

## How did search popularity change for New Zealand job boards in August 2026?

- In August 2026, SEEK gained estimated Share of Search among job boards in New Zealand, from 72.8% to 74.4%.
- In August 2026, Trade Me Jobs lost estimated Share of Search among job boards in New Zealand, from 9.7% to 8.8%.
- Jora’s estimated Share of Search among job boards in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026.
- Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.
- Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026.
- Estimated monthly branded searches for Student Job Search in New Zealand fell 13.2% over 11 measured months, from 50K to 43.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | job boards | 10.1K | 1.4% | 6 |
| Nov 2025 | job boards | 16.3K | 2.2% | 6 |
| Dec 2025 | job boards | 8.9K | 1.5% | 6 |
| Jan 2026 | job boards | 7K | 0.88% | 6 |
| Feb 2026 | job boards | 7K | 0.98% | 6 |
| Mar 2026 | job boards | 12.3K | 1.5% | 6 |
| Apr 2026 | job boards | 9.9K | 1.5% | 6 |
| May 2026 | job boards | 8.4K | 1.1% | 6 |
| Jun 2026 | job boards | 7K | 0.93% | 6 |
| Jul 2026 | job boards | 6.7K | 0.89% | 6 |
| Aug 2026 | job boards | 7K | 0.83% | 6 |
| Sep 2026 | job boards | — | — | — |

## How is Sidekicker measured?

Brandwave collects information about searches that people make online using Sidekicker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Sidekicker”
- “sidekicker app”
- “sidekicker auckland”
- “sidekicker christchurch”
- “sidekicker jobs”
- “sidekicker jobs nz”
- “sidekicker new zealand”
- “sidekicker nz”
- “sidekicker wellington”

## Which job boards compete with Sidekicker?

- [SEEK](/demand/nz/brands/seek)
- [Trade Me Jobs](/demand/nz/brands/trade-me-jobs)
- [Indeed](/demand/nz/brands/indeed): Head-to-head: /demand/nz/compare/indeed-vs-sidekicker
- [Student Job Search](/demand/nz/brands/student-job-search): Head-to-head: /demand/nz/compare/sidekicker-vs-student-job-search
- [Jora](/demand/nz/brands/jora): Head-to-head: /demand/nz/compare/jora-vs-sidekicker
- [Do Good Jobs](/demand/nz/brands/do-good-jobs): Head-to-head: /demand/nz/compare/do-good-jobs-vs-sidekicker
- [Backpacker Board](/demand/nz/brands/backpacker-board): Head-to-head: /demand/nz/compare/backpacker-board-vs-sidekicker
- [MyJobSpace](/demand/nz/brands/myjobspace)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sidekicker: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sidekicker

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sidekicker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.