--- title: "Sidekick: search popularity and Share of Search in New Zealand" description: "Sidekick provides accounting and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sidekick" publisher: "Brandwave" --- # Sidekick: search popularity and Share of Search in New Zealand Sidekick provides accounting and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sidekick - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among christchurch accounting firms**: 10.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Christchurch accounting firms | 2 | 10.3% | 340 | | Queenstown accounting firms | 1 | 37% | 340 | | Timaru accounting firms | 3 | 2.3% | 340 | - [Christchurch accounting firms](/demand/nz/categories/nz-christchurch-accounting-firms) - [Queenstown accounting firms](/demand/nz/categories/nz-queenstown-accounting-firms) - [Timaru accounting firms](/demand/nz/categories/nz-timaru-accounting-firms) ## How has branded search demand for Sidekick changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sidekick in New Zealand fell from 480 to 340. - Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among christchurch accounting firms in New Zealand decreased from 15% to 10.3%. - Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among christchurch accounting firms in New Zealand peaked at 16.4% in November 2025 and was lowest at 10.3% in August 2026. - Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among queenstown accounting firms in New Zealand decreased from 52.2% to 37%. - Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among queenstown accounting firms in New Zealand peaked at 52.2% in October 2025 and was lowest at 36.8% in December 2025. - Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among timaru accounting firms in New Zealand decreased from 4% to 2.3%. - Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among timaru accounting firms in New Zealand peaked at 4% in October 2025 and was lowest at 2% in July 2026. ## How did search popularity change for New Zealand christchurch accounting firms in August 2026? - In August 2026, Rodgers & Co gained estimated Share of Search among christchurch accounting firms in New Zealand, from 5.6% to 6.4%. - In August 2026, Sidekick lost estimated Share of Search among christchurch accounting firms in New Zealand, from 11.3% to 10.3%. - Estimated monthly branded searches for Nextstep Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026. ## How did search popularity change for New Zealand queenstown accounting firms in August 2026? - In August 2026, Greenhawk overtook McClean & Co to rank 3rd among queenstown accounting firms in New Zealand, at 10.9%. - In August 2026, Target Accounting gained estimated Share of Search among queenstown accounting firms in New Zealand, from 28.9% to 32.6%. - In August 2026, Sidekick lost estimated Share of Search among queenstown accounting firms in New Zealand, from 41% to 37%. - In August 2026, McClean & Co lost estimated Share of Search among queenstown accounting firms in New Zealand, from 10.8% to 8.7%. - In August 2026, Eclipse Accounting lost estimated Share of Search among queenstown accounting firms in New Zealand, from 6% to 5.4%. - Estimated monthly branded searches for Five Peaks Accounting in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. ## How did search popularity change for New Zealand timaru accounting firms in August 2026? - In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%. - In August 2026, KPMG lost estimated Share of Search among timaru accounting firms in New Zealand, from 91.4% to 90.2%. - Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026. - In August 2026, Solve Chartered Accountants rose from 6th to 5th among timaru accounting firms in New Zealand. - Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026. - Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Christchurch accounting firms | 480 | 15% | 2 | | Nov 2025 | Christchurch accounting firms | 480 | 16.4% | 2 | | Dec 2025 | Christchurch accounting firms | 280 | 12.7% | 2 | | Jan 2026 | Christchurch accounting firms | 340 | 11.4% | 2 | | Feb 2026 | Christchurch accounting firms | 360 | 11.7% | 2 | | Mar 2026 | Christchurch accounting firms | 420 | 11.1% | 2 | | Apr 2026 | Christchurch accounting firms | 440 | 12.5% | 2 | | May 2026 | Christchurch accounting firms | 400 | 11.8% | 2 | | Jun 2026 | Christchurch accounting firms | 420 | 10.9% | 2 | | Jul 2026 | Christchurch accounting firms | 340 | 11.3% | 2 | | Aug 2026 | Christchurch accounting firms | 340 | 10.3% | 2 | | Sep 2026 | Christchurch accounting firms | — | — | — | | Oct 2025 | Queenstown accounting firms | 480 | 52.2% | 1 | | Nov 2025 | Queenstown accounting firms | 480 | 46.6% | 1 | | Dec 2025 | Queenstown accounting firms | 280 | 36.8% | 1 | | Jan 2026 | Queenstown accounting firms | 340 | 44.7% | 1 | | Feb 2026 | Queenstown accounting firms | 360 | 40.4% | 1 | | Mar 2026 | Queenstown accounting firms | 420 | 40.8% | 1 | | Apr 2026 | Queenstown accounting firms | 440 | 44.9% | 1 | | May 2026 | Queenstown accounting firms | 400 | 43.5% | 1 | | Jun 2026 | Queenstown accounting firms | 420 | 42% | 1 | | Jul 2026 | Queenstown accounting firms | 340 | 41% | 1 | | Aug 2026 | Queenstown accounting firms | 340 | 37% | 1 | | Sep 2026 | Queenstown accounting firms | — | — | — | | Oct 2025 | Timaru accounting firms | 480 | 4% | 3 | | Nov 2025 | Timaru accounting firms | 480 | 4% | 3 | | Dec 2025 | Timaru accounting firms | 280 | 3% | 3 | | Jan 2026 | Timaru accounting firms | 340 | 3.7% | 3 | | Feb 2026 | Timaru accounting firms | 360 | 2.8% | 3 | | Mar 2026 | Timaru accounting firms | 420 | 2.3% | 3 | | Apr 2026 | Timaru accounting firms | 440 | 3.5% | 3 | | May 2026 | Timaru accounting firms | 400 | 3.2% | 3 | | Jun 2026 | Timaru accounting firms | 420 | 2.5% | 3 | | Jul 2026 | Timaru accounting firms | 340 | 2% | 3 | | Aug 2026 | Timaru accounting firms | 340 | 2.3% | 3 | | Sep 2026 | Timaru accounting firms | — | — | — | ## How is Sidekick measured? Brandwave collects information about searches that people make online using Sidekick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sidekick accountants” - “sidekick accounting” - “sidekick ca” - “sidekick new zealand” - “sidekick queenstown” - “sidekick timaru” - “sidekickca” ## Which christchurch accounting firms compete with Sidekick? - [SBA](/demand/nz/brands/sba): Head-to-head: /demand/nz/compare/sba-vs-sidekick - [Rodgers & Co](/demand/nz/brands/rodgers-co): Head-to-head: /demand/nz/compare/rodgers-co-vs-sidekick - [Nextstep Accountants](/demand/nz/brands/nextstep-accountants): Head-to-head: /demand/nz/compare/nextstep-accountants-vs-sidekick ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sidekick: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sidekick This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sidekick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.