--- title: "How popular is Short.io? Searches and AI answers in New Zealand" description: "Short.io provides tools to create, manage, and measure shortened links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/short-io" publisher: "Brandwave" --- # How popular is Short.io? Searches and AI answers in New Zealand Short.io provides tools to create, manage, and measure shortened links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Short.io - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among link shortener and QR code tools**: 0.11% ## Where does Short.io compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Link shortener and QR code tools | 7 | 0.11% | 20 | | Short link management platforms | 7 | 0.29% | 20 | - [Link shortener and QR code tools](/demand/nz/categories/nz-link-and-qr-tools) - [Short link management platforms](/demand/nz/categories/nz-short-link-management-platforms) ## Top link shortener and QR code tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Short.io was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Short.io is the joint third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rebrandly | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TinyURL | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Short.io | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | QR Code Monkey | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | QR Code Generator | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Uniqode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about link shortener and QR code tools - Asked ChatGPT "Which link shortener or QR tool should I use in New Zealand?": 1. Bitly, 2. Rebrandly, 3. Short.io, 4. QR Code Monkey - Asked ChatGPT "What are the best link shortener and QR code tools in New Zealand?": 1. Bitly, 2. Rebrandly, 3. Short.io, 4. QR Code Monkey, 5. TinyURL, 6. QR Code Generator - Asked ChatGPT "What's the best link shortener or QR tool in New Zealand for campaign tracking?": 1. Bitly, 2. Rebrandly, 3. Short.io, 4. QR Code Generator - Searched Google, AI Overview "link shortener tool": 1. TinyURL, 2. Bitly, 3. Rebrandly - Searched Google, AI Overview "best link shortener": 1. Bitly, 2. Rebrandly, 3. TinyURL Not named in any answer: Uniqode. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Short.io changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Short.io in New Zealand fell from 50 to 20. - Across the 12 months ending October 2026, Short.io’s share of searches among link shortener and QR code tools in New Zealand held steady, from 0.31% to 0.11%. - Across the 12 months ending October 2026, Short.io’s share of searches among short link management platforms in New Zealand held steady, from 0.7% to 0.29%. ## How did search popularity change for New Zealand link shortener and QR code tools in October 2026? - In October 2026, QR Code Generator gained share of searches among link shortener and QR code tools in New Zealand, from 64.8% to 69.6%. - In October 2026, QR Code Monkey lost share of searches among link shortener and QR code tools in New Zealand, from 6% to 3.6%. - In October 2026, TinyURL lost share of searches among link shortener and QR code tools in New Zealand, from 17% to 14.7%. - Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026. - Estimated monthly branded searches for Uniqode in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in October 2026. - Estimated monthly branded searches for Bitly in New Zealand fell 17.5% over 12 measured months, from 2.3K to 1.9K in October 2026. ## How did search popularity change for New Zealand short link management platforms in October 2026? - In October 2026, Bitly gained share of searches among short link management platforms in New Zealand, from 21.4% to 24.4%. - In October 2026, BL.INK gained share of searches among short link management platforms in New Zealand, from 24.2% to 27.1%. - In October 2026, TinyURL lost share of searches among short link management platforms in New Zealand, from 39.2% to 36.4%. - In October 2026, Dub lost share of searches among short link management platforms in New Zealand, from 10.9% to 8.4%. - Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Link shortener and QR code tools | 50 | 0.31% | 7 | | Dec 2025 | Link shortener and QR code tools | 30 | 0.32% | 6 | | Jan 2026 | Link shortener and QR code tools | 30 | 0.28% | 7 | | Feb 2026 | Link shortener and QR code tools | 30 | 0.19% | 7 | | Mar 2026 | Link shortener and QR code tools | 40 | 0.21% | 7 | | Apr 2026 | Link shortener and QR code tools | 40 | 0.28% | 6 | | May 2026 | Link shortener and QR code tools | 20 | 0.09% | 7 | | Jun 2026 | Link shortener and QR code tools | 20 | 0.1% | 7 | | Jul 2026 | Link shortener and QR code tools | 20 | 0.11% | 7 | | Aug 2026 | Link shortener and QR code tools | 40 | 0.23% | 7 | | Sep 2026 | Link shortener and QR code tools | 20 | 0.13% | 7 | | Oct 2026 | Link shortener and QR code tools | 20 | 0.11% | 7 | | Nov 2025 | Short link management platforms | 50 | 0.7% | 7 | | Dec 2025 | Short link management platforms | 30 | 0.6% | 7 | | Jan 2026 | Short link management platforms | 30 | 0.47% | 7 | | Feb 2026 | Short link management platforms | 30 | 0.46% | 7 | | Mar 2026 | Short link management platforms | 40 | 0.54% | 7 | | Apr 2026 | Short link management platforms | 40 | 0.59% | 7 | | May 2026 | Short link management platforms | 20 | 0.21% | 7 | | Jun 2026 | Short link management platforms | 20 | 0.27% | 7 | | Jul 2026 | Short link management platforms | 20 | 0.3% | 7 | | Aug 2026 | Short link management platforms | 40 | 0.53% | 7 | | Sep 2026 | Short link management platforms | 20 | 0.3% | 7 | | Oct 2026 | Short link management platforms | 20 | 0.29% | 7 | ## How are Short.io’s branded searches counted? Brandwave collects information about searches that people make online using Short.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “short io” - “short.io” ## Which link shortener and QR code tools compete with Short.io? - [QR Code Generator](/demand/nz/brands/qr-code-generator) - [TinyURL](/demand/nz/brands/tinyurl): Head-to-head: /demand/nz/compare/short-io-vs-tinyurl - [Bitly](/demand/nz/brands/bitly): Head-to-head: /demand/nz/compare/bitly-vs-short-io - [QR Code Monkey](/demand/nz/brands/qr-code-monkey): Head-to-head: /demand/nz/compare/qr-code-monkey-vs-short-io - [Rebrandly](/demand/nz/brands/rebrandly): Head-to-head: /demand/nz/compare/rebrandly-vs-short-io - [Uniqode](/demand/nz/brands/uniqode): Head-to-head: /demand/nz/compare/short-io-vs-uniqode ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Short.io? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/short-io This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/short-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.