---
title: "Shopify: search popularity and Share of Search in New Zealand"
description: "Hosted ecommerce platform for creating and operating online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/shopify"
publisher: "Brandwave"
---

# Shopify: search popularity and Share of Search in New Zealand

Hosted ecommerce platform for creating and operating online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Shopify
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ecommerce platforms**: 43.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ecommerce platforms | 1 | 43.1% | 28.5K |

- [Ecommerce platforms](/demand/nz/categories/nz-ecommerce-platforms)

## How has branded search demand for Shopify changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Shopify in New Zealand rose from 24.6K to 28.5K.
- Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms in New Zealand increased from 37.5% to 43.1%.
- Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms in New Zealand peaked at 45.8% in December 2025 and was lowest at 37.5% in October 2025.

## How did search popularity change for New Zealand ecommerce platforms in August 2026?

- In August 2026, Wix lost estimated Share of Search among ecommerce platforms in New Zealand, from 28.4% to 27.8%.
- Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 25.8% to 27.3% in August 2026.
- Estimated monthly branded searches for Shopify in New Zealand rose 15.8% over 11 measured months, from 24.6K to 28.5K in August 2026.
- Estimated monthly branded searches for BigCommerce in New Zealand fell 51.7% over 11 measured months, from 290 to 140 in August 2026.
- Estimated monthly branded searches for WooCommerce in New Zealand fell 32.9% over 11 measured months, from 820 to 550 in August 2026.
- Estimated monthly branded searches for Ecwid in New Zealand fell 19% over 11 measured months, from 630 to 510 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ecommerce platforms | 24.6K | 37.5% | 1 |
| Nov 2025 | Ecommerce platforms | 28.3K | 45.4% | 1 |
| Dec 2025 | Ecommerce platforms | 23.1K | 45.8% | 1 |
| Jan 2026 | Ecommerce platforms | 28.7K | 45.5% | 1 |
| Feb 2026 | Ecommerce platforms | 29.3K | 45.7% | 1 |
| Mar 2026 | Ecommerce platforms | 30.4K | 41.6% | 1 |
| Apr 2026 | Ecommerce platforms | 28.8K | 42.9% | 1 |
| May 2026 | Ecommerce platforms | 30.1K | 42.8% | 1 |
| Jun 2026 | Ecommerce platforms | 30.1K | 43% | 1 |
| Jul 2026 | Ecommerce platforms | 28.7K | 42.9% | 1 |
| Aug 2026 | Ecommerce platforms | 28.5K | 43.1% | 1 |
| Sep 2026 | Ecommerce platforms | — | — | — |

## How is Shopify measured?

Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “my shopify”
- “shopify”
- “shopify app store”
- “shopify apps”
- “shopify com”
- “shopify create website”
- “shopify dropshipping”
- “shopify ecommerce”
- “shopify fees”
- “shopify near me”
- “shopify new zealand”
- “shopify nz”
- “shopify online”
- “shopify online store”
- “shopify partners”
- “shopify payments”
- “shopify plans”
- “shopify plus”
- “shopify pos”
- “shopify pos lite”
- “shopify store themes”
- “shopify stores”
- “shopify themes”
- “shopify web”

## Which ecommerce platforms compete with Shopify?

- [Wix](/demand/nz/brands/wix): Head-to-head: /demand/nz/compare/shopify-vs-wix
- [Squarespace](/demand/nz/brands/squarespace): Head-to-head: /demand/nz/compare/shopify-vs-squarespace
- [WooCommerce](/demand/nz/brands/woocommerce): Head-to-head: /demand/nz/compare/shopify-vs-woocommerce
- [Ecwid](/demand/nz/brands/ecwid): Head-to-head: /demand/nz/compare/ecwid-vs-shopify
- [BigCommerce](/demand/nz/brands/bigcommerce): Head-to-head: /demand/nz/compare/bigcommerce-vs-shopify

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Shopify: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/shopify

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/shopify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.