---
title: "Shone & Shirley: search popularity and Share of Search in New Zealand"
description: "Shone & Shirley is a Nelson funeral director available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/shone-and-shirley"
publisher: "Brandwave"
---

# Shone & Shirley: search popularity and Share of Search in New Zealand

Shone & Shirley is a Nelson funeral director available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Shone & Shirley
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among nelson funeral directors**: 76.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nelson funeral directors | 1 | 76.3% | 900 |

- [Nelson funeral directors](/demand/nz/categories/nz-nelson-funeral-directors)

## How has branded search demand for Shone & Shirley changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Shone & Shirley in New Zealand fell from 1K to 900.
- Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand increased from 65.4% to 76.3%.
- Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand peaked at 76.3% in August 2026 and was lowest at 54% in December 2025.

## How did search popularity change for New Zealand nelson funeral directors in August 2026?

- In August 2026, Shone & Shirley gained estimated Share of Search among nelson funeral directors in New Zealand, from 73.5% to 76.3%.
- In August 2026, Marsden House lost estimated Share of Search among nelson funeral directors in New Zealand, from 25.3% to 22.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nelson funeral directors | 1K | 65.4% | 1 |
| Nov 2025 | Nelson funeral directors | 600 | 57.7% | 1 |
| Dec 2025 | Nelson funeral directors | 610 | 54% | 1 |
| Jan 2026 | Nelson funeral directors | 740 | 62.2% | 1 |
| Feb 2026 | Nelson funeral directors | 740 | 70.5% | 1 |
| Mar 2026 | Nelson funeral directors | 740 | 67.9% | 1 |
| Apr 2026 | Nelson funeral directors | 900 | 67.2% | 1 |
| May 2026 | Nelson funeral directors | 600 | 66.7% | 1 |
| Jun 2026 | Nelson funeral directors | 740 | 68.5% | 1 |
| Jul 2026 | Nelson funeral directors | 610 | 73.5% | 1 |
| Aug 2026 | Nelson funeral directors | 900 | 76.3% | 1 |
| Sep 2026 | Nelson funeral directors | — | — | — |

## How is Shone & Shirley measured?

Brandwave collects information about searches that people make online using Shone & Shirley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “shone & shirley”
- “shone & shirley nelson”
- “shone and shirley funeral”

## Which nelson funeral directors compete with Shone & Shirley?

- [Marsden House](/demand/nz/brands/marsden-house): Head-to-head: /demand/nz/compare/marsden-house-vs-shone-and-shirley
- [Anisy's Tasman Funeral Home](/demand/nz/brands/anisys-tasman-funeral-home): Head-to-head: /demand/nz/compare/anisys-tasman-funeral-home-vs-shone-and-shirley

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Shone & Shirley: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/shone-and-shirley

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/shone-and-shirley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.