---
title: "Shoei: search popularity and Share of Search in New Zealand"
description: "Shoei makes motorcycle gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/shoei"
publisher: "Brandwave"
---

# Shoei: search popularity and Share of Search in New Zealand

Shoei makes motorcycle gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Shoei
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among motorcycle gear brands**: 24.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Motorcycle gear brands | 2 | 24.4% | 1.9K |

- [Motorcycle gear brands](/demand/nz/categories/nz-motorcycle-gear-brands)

## How has branded search demand for Shoei changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Shoei in New Zealand held steady at 1.9K.
- Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 25.4% to 24.4%.
- Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 27.4% in May 2026 and was lowest at 22.1% in December 2025.

## How did search popularity change for New Zealand motorcycle gear brands in August 2026?

- In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%.
- In August 2026, Alpinestars gained estimated Share of Search among motorcycle gear brands in New Zealand, from 54.6% to 57.2%.
- In August 2026, Shoei lost estimated Share of Search among motorcycle gear brands in New Zealand, from 25.8% to 24.4%.
- In August 2026, HJC lost estimated Share of Search among motorcycle gear brands in New Zealand, from 5.6% to 4.6%.
- In August 2026, Dainese lost estimated Share of Search among motorcycle gear brands in New Zealand, from 6% to 5.4%.
- Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Motorcycle gear brands | 1.9K | 25.4% | 2 |
| Nov 2025 | Motorcycle gear brands | 2K | 25.9% | 2 |
| Dec 2025 | Motorcycle gear brands | 1.5K | 22.1% | 2 |
| Jan 2026 | Motorcycle gear brands | 1.8K | 24.2% | 2 |
| Feb 2026 | Motorcycle gear brands | 1.6K | 23.2% | 2 |
| Mar 2026 | Motorcycle gear brands | 1.8K | 24% | 2 |
| Apr 2026 | Motorcycle gear brands | 1.8K | 24.5% | 2 |
| May 2026 | Motorcycle gear brands | 2.2K | 27.4% | 2 |
| Jun 2026 | Motorcycle gear brands | 1.9K | 25.9% | 2 |
| Jul 2026 | Motorcycle gear brands | 1.8K | 25.8% | 2 |
| Aug 2026 | Motorcycle gear brands | 1.9K | 24.4% | 2 |
| Sep 2026 | Motorcycle gear brands | — | — | — |

## How is Shoei measured?

Brandwave collects information about searches that people make online using Shoei’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “neotec 2 shoei”
- “shoei”
- “shoei boots”
- “shoei ex zero”
- “shoei glamster”
- “shoei helm”
- “shoei helmets com”
- “shoei moto helmet”
- “shoei motorcycle jacket”
- “shoei near me”
- “shoei neotec 3”
- “shoei nxr2”
- “shoei nz”
- “shoei rf 1400”
- “shoei riding gear”
- “shoei x spr pro”
- “shoei x15”

## Which motorcycle gear brands compete with Shoei?

- [Alpinestars](/demand/nz/brands/alpinestars): Head-to-head: /demand/nz/compare/alpinestars-vs-shoei
- [Dainese](/demand/nz/brands/dainese): Head-to-head: /demand/nz/compare/dainese-vs-shoei
- [HJC](/demand/nz/brands/hjc): Head-to-head: /demand/nz/compare/hjc-vs-shoei
- [REV'IT!](/demand/nz/brands/revit-nz): Head-to-head: /demand/nz/compare/revit-nz-vs-shoei
- [Arai](/demand/nz/brands/arai): Head-to-head: /demand/nz/compare/arai-vs-shoei

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Shoei: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/shoei

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/shoei. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.