---
title: "Shine On: search popularity and Share of Search in New Zealand"
description: "Shine On is a womenswear label sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/shine-on"
publisher: "Brandwave"
---

# Shine On: search popularity and Share of Search in New Zealand

Shine On is a womenswear label sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Shine On
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among womenswear labels**: 8.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Womenswear labels | 5 | 8.4% | 13.5K |

- [Womenswear labels](/demand/nz/categories/nz-womenswear-labels)

## How has branded search demand for Shine On changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Shine On in New Zealand fell from 17.4K to 13.5K.
- Across the 11 months ending August 2026, Shine On’s estimated Share of Search among womenswear labels in New Zealand decreased from 11.4% to 8.4%.
- Across the 11 months ending August 2026, Shine On’s estimated Share of Search among womenswear labels in New Zealand peaked at 11.4% in October 2025 and was lowest at 7.8% in July 2026.
- Across the 11 months ending August 2026, Shine On fell from 4th to 5th among womenswear labels in New Zealand.

## How did search popularity change for New Zealand womenswear labels in August 2026?

- In August 2026, Forever New overtook YouKnow Clothing to take the highest estimated Share of Search among womenswear labels in New Zealand, at 27.1%.
- In August 2026, Caroline Eve overtook Shine On to rank 4th among womenswear labels in New Zealand, at 11.1%.
- In August 2026, Annah Stretton gained estimated Share of Search among womenswear labels in New Zealand, from 5.6% to 6.2%.
- In August 2026, Shine On gained estimated Share of Search among womenswear labels in New Zealand, from 7.8% to 8.4%.
- In August 2026, Hyde Boutique gained estimated Share of Search among womenswear labels in New Zealand, from 4.4% to 4.9%.
- In August 2026, YouKnow Clothing lost estimated Share of Search among womenswear labels in New Zealand, from 36.2% to 24.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Womenswear labels | 17.4K | 11.4% | 4 |
| Nov 2025 | Womenswear labels | 17.9K | 8.4% | 4 |
| Dec 2025 | Womenswear labels | 15.1K | 9.4% | 4 |
| Jan 2026 | Womenswear labels | 14.2K | 10.9% | 4 |
| Feb 2026 | Womenswear labels | 11.7K | 9.3% | 4 |
| Mar 2026 | Womenswear labels | 13.6K | 9.2% | 4 |
| Apr 2026 | Womenswear labels | 16.2K | 9.1% | 4 |
| May 2026 | Womenswear labels | 16.3K | 8.9% | 4 |
| Jun 2026 | Womenswear labels | 13.7K | 8% | 4 |
| Jul 2026 | Womenswear labels | 13.5K | 7.8% | 4 |
| Aug 2026 | Womenswear labels | 13.5K | 8.4% | 5 |
| Sep 2026 | Womenswear labels | — | — | — |

## How is Shine On measured?

Brandwave collects information about searches that people make online using Shine On’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “shine on boutique”
- “shine on clothing”
- “shine on dresses”
- “shine on nz”

## Which womenswear labels compete with Shine On?

- [Forever New](/demand/nz/brands/forever-new)
- [YouKnow Clothing](/demand/nz/brands/youknow-clothing): Head-to-head: /demand/nz/compare/shine-on-vs-youknow-clothing
- [Assembly Label](/demand/nz/brands/assembly-label): Head-to-head: /demand/nz/compare/assembly-label-vs-shine-on
- [Caroline Eve](/demand/nz/brands/caroline-eve): Head-to-head: /demand/nz/compare/caroline-eve-vs-shine-on
- [Annah Stretton](/demand/nz/brands/annah-stretton): Head-to-head: /demand/nz/compare/annah-stretton-vs-shine-on
- [Hyde Boutique](/demand/nz/brands/hyde-boutique): Head-to-head: /demand/nz/compare/hyde-boutique-vs-shine-on

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Shine On: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/shine-on

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/shine-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.