---
title: "Shindaiwa: search popularity in New Zealand"
description: "A Japanese maker of chainsaws and outdoor power equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/shindaiwa"
publisher: "Brandwave"
---

# Shindaiwa: search popularity in New Zealand

A Japanese maker of chainsaws and outdoor power equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Shindaiwa
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among chainsaw and outdoor power brands**: 0.12%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chainsaw and outdoor power brands | 7 | 0.12% | 110 |

- [Chainsaw and outdoor power brands](/demand/nz/categories/nz-chainsaw-and-outdoor-power-brands)

## Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shindaiwa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Shindaiwa is the fifth most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Husqvarna | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| ECHO | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Honda | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Shindaiwa | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Makita | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about chainsaw and outdoor power brands

- Asked ChatGPT "Which chainsaw and outdoor power brand should I buy in New Zealand?": 1. Stihl, 2. Husqvarna, 3. ECHO, 4. Honda
- Asked ChatGPT "What are the best chainsaw and outdoor power brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. ECHO, 4. Honda, 5. Makita, 6. Shindaiwa
- Asked ChatGPT "What's the best chainsaw and outdoor power brand in New Zealand for a farm or garden?": 1. Stihl, 2. Husqvarna, 3. ECHO
- Searched Google, AI Overview "chainsaw brands nz": 1. Stihl, 2. Husqvarna, 3. Shindaiwa
- Searched Google, AI Overview "best chainsaw nz": 1. Stihl

Not named in any answer: Ryobi and Greenworks.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for Shindaiwa changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Shindaiwa in New Zealand fell from 140 to 110.
- Across the 12 months ending September 2026, Shindaiwa’s share of searches among chainsaw and outdoor power brands in New Zealand held steady, from 0.15% to 0.12%.

## How did search popularity change for New Zealand chainsaw and outdoor power brands in September 2026?

- In September 2026, Ryobi overtook Makita to rank 2nd among chainsaw and outdoor power brands in New Zealand, with 19.6% of the searches.
- In September 2026, Makita gained share of searches among chainsaw and outdoor power brands in New Zealand, from 16.7% to 17.6%.
- In September 2026, Honda lost share of searches among chainsaw and outdoor power brands in New Zealand, from 46.3% to 43.5%.
- In September 2026, Stihl lost share of searches among chainsaw and outdoor power brands in New Zealand, from 11.3% to 10.4%.
- Husqvarna’s share of searches among chainsaw and outdoor power brands in New Zealand has lost ground for 3 months in a row, from 9% to 8.2% in September 2026.
- Estimated monthly branded searches for ECHO in New Zealand rose 35.7% over 12 measured months, from 420 to 570 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chainsaw and outdoor power brands | 140 | 0.15% | 7 |
| Nov 2025 | Chainsaw and outdoor power brands | 170 | 0.17% | 7 |
| Dec 2025 | Chainsaw and outdoor power brands | 140 | 0.14% | 7 |
| Jan 2026 | Chainsaw and outdoor power brands | 140 | 0.14% | 7 |
| Feb 2026 | Chainsaw and outdoor power brands | 140 | 0.15% | 7 |
| Mar 2026 | Chainsaw and outdoor power brands | 170 | 0.18% | 7 |
| Apr 2026 | Chainsaw and outdoor power brands | 170 | 0.2% | 7 |
| May 2026 | Chainsaw and outdoor power brands | 140 | 0.16% | 7 |
| Jun 2026 | Chainsaw and outdoor power brands | 140 | 0.17% | 7 |
| Jul 2026 | Chainsaw and outdoor power brands | 110 | 0.14% | 7 |
| Aug 2026 | Chainsaw and outdoor power brands | 140 | 0.17% | 7 |
| Sep 2026 | Chainsaw and outdoor power brands | 110 | 0.12% | 7 |

## How are Shindaiwa’s branded searches counted?

Brandwave collects information about searches that people make online using Shindaiwa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “shindaiwa”

## Which chainsaw and outdoor power brands compete with Shindaiwa?

- [Honda](/demand/nz/brands/honda)
- [Ryobi](/demand/nz/brands/ryobi)
- [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/makita-vs-shindaiwa
- [Stihl](/demand/nz/brands/stihl): Head-to-head: /demand/nz/compare/shindaiwa-vs-stihl
- [Husqvarna](/demand/nz/brands/husqvarna): Head-to-head: /demand/nz/compare/husqvarna-vs-shindaiwa
- [ECHO](/demand/nz/brands/echo): Head-to-head: /demand/nz/compare/echo-vs-shindaiwa
- [Greenworks](/demand/nz/brands/greenworks): Head-to-head: /demand/nz/compare/greenworks-vs-shindaiwa

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Shindaiwa: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/shindaiwa

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/shindaiwa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
