---
title: "Shimano: search popularity in New Zealand"
description: "Shimano is a cycling component maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/shimano"
publisher: "Brandwave"
---

# Shimano: search popularity in New Zealand

Shimano is a cycling component maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Shimano
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among spinning reels brands**: 5.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Spinning reels brands | 3 | 5.9% | 140 |
| MTB shoes brands | 2 | 22.4% | 460 |
| Bike shoes brands | 2 | 8.2% | 140 |
| Bike pedal brands | 1 | 42.7% | 320 |
| Cycling shoe brands | 2 | 22.6% | 140 |
| Gravel shoes brands | 1 | 40% | 140 |

- [Spinning reels brands](/demand/nz/categories/nz-spinning-reels-brands)
- [MTB shoes brands](/demand/nz/categories/nz-mtb-shoes-brands)
- [Bike shoes brands](/demand/nz/categories/nz-bike-shoes-brands)
- [Bike pedal brands](/demand/nz/categories/nz-bike-pedal-brands)
- [Cycling shoe brands](/demand/nz/categories/nz-cycling-shoe-brands)
- [Gravel shoes brands](/demand/nz/categories/nz-gravel-shoes-brands)

## Top spinning reels brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shimano was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shimano is the most recommended of the four.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Shimano | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Daiwa | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Penn | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Okuma | 4th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about spinning reels brands

- Asked ChatGPT "Which spinning reels brand should I buy in New Zealand?": 1. Shimano, 2. Daiwa, 3. Penn, 4. Okuma
- Asked ChatGPT "What are the best spinning reels brands in New Zealand?": 1. Shimano, 2. Daiwa, 3. Penn, 4. Okuma
- Asked ChatGPT "What's the best spinning reels brand in New Zealand for fishing from shore?": 1. Shimano, 2. Daiwa, 3. Penn
- Searched Google, AI Overview "saltwater spinning reel": 1. Penn, 2. Shimano, 3. Daiwa
- Searched Google, AI Overview "light spinning reel": 1. Daiwa

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Shimano changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Shimano in New Zealand rose from 370 to 460.
- Across the 12 months ending September 2026, Shimano’s share of searches among spinning reels brands in New Zealand increased from 3.7% to 5.9%.
- Across the 12 months ending September 2026, Shimano’s share of searches among spinning reels brands in New Zealand peaked at 5.9% in September 2026 and was lowest at 3.2% in July 2026.
- Across the 12 months ending September 2026, Shimano’s share of searches among MTB shoes brands in New Zealand peaked at 24% in April 2026 and was lowest at 15.2% in August 2026.
- Across the 12 months ending September 2026, Shimano’s share of searches among bike shoes brands in New Zealand increased from 6.5% to 8.2%.
- Across the 12 months ending September 2026, Shimano’s share of searches among bike shoes brands in New Zealand peaked at 8.3% in November 2025 and was lowest at 4.8% in March 2026.
- Across the 12 months ending September 2026, Shimano rose from 3rd to 2nd among bike shoes brands in New Zealand.
- Across the 12 months ending September 2026, Shimano’s share of searches among bike pedal brands in New Zealand peaked at 43.8% in April 2026 and was lowest at 32.3% in August 2026.
- Across the 12 months ending September 2026, Shimano rose from 2nd to 1st among bike pedal brands in New Zealand.
- Across the 12 months ending September 2026, Shimano’s share of searches among cycling shoe brands in New Zealand increased from 19.6% to 22.6%.
- Across the 12 months ending September 2026, Shimano’s share of searches among cycling shoe brands in New Zealand peaked at 24.6% in February 2026 and was lowest at 14.3% in July 2026.
- Across the 12 months ending September 2026, Shimano rose from 3rd to 2nd among cycling shoe brands in New Zealand.
- Across the 12 months ending September 2026, Shimano’s share of searches among gravel shoes brands in New Zealand increased from 36.7% to 40%.
- Across the 12 months ending September 2026, Shimano’s share of searches among gravel shoes brands in New Zealand peaked at 46.7% in November 2025 and was lowest at 28% in July 2026.
- Across the 12 months ending September 2026, Shimano rose from 2nd to 1st among gravel shoes brands in New Zealand.

## How did search popularity change for New Zealand spinning reels brands in September 2026?

- In September 2026, Shimano gained share of searches among spinning reels brands in New Zealand, from 3.9% to 5.9%.
- In September 2026, Daiwa lost share of searches among spinning reels brands in New Zealand, from 67.2% to 65.4%.
- In September 2026, Okuma lost share of searches among spinning reels brands in New Zealand, from 27.9% to 27.4%.

## How did search popularity change for New Zealand MTB shoes brands in September 2026?

- In September 2026, Shimano gained share of searches among MTB shoes brands in New Zealand, from 15.2% to 22.4%.
- In September 2026, Five Ten gained share of searches among MTB shoes brands in New Zealand, from 2.5% to 3.4%.
- In September 2026, Giro lost share of searches among MTB shoes brands in New Zealand, from 60.4% to 55.6%.
- In September 2026, Vans lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 4.4%.
- In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%.
- In September 2026, Fox Racing rose from 5th to 4th among MTB shoes brands in New Zealand.

## How did search popularity change for New Zealand bike shoes brands in September 2026?

- In September 2026, Shimano overtook Sidi to rank 2nd among bike shoes brands in New Zealand, with 8.2% of the searches.
- In September 2026, Specialized gained share of searches among bike shoes brands in New Zealand, from 71.4% to 76%.
- In September 2026, Lake lost share of searches among bike shoes brands in New Zealand, from 5% to 2.3%.
- In September 2026, Sidi lost share of searches among bike shoes brands in New Zealand, from 10% to 7.6%.
- In September 2026, Fizik lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.
- In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.

## How did search popularity change for New Zealand bike pedal brands in September 2026?

- In September 2026, Shimano overtook Crankbrothers to become the leader among bike pedal brands in New Zealand, with 42.7% of the searches.
- In September 2026, Crankbrothers lost share of searches among bike pedal brands in New Zealand, from 49.2% to 40%.
- In September 2026, Look lost share of searches among bike pedal brands in New Zealand, from 18.5% to 17.3%.

## How did search popularity change for New Zealand cycling shoe brands in September 2026?

- In September 2026, Shimano overtook Sidi to rank 2nd among cycling shoe brands in New Zealand, with 22.6% of the searches.
- In September 2026, Lake lost share of searches among cycling shoe brands in New Zealand, from 11.3% to 6.5%.
- In September 2026, Giro lost share of searches among cycling shoe brands in New Zealand, from 32.3% to 30.6%.
- In September 2026, Sidi lost share of searches among cycling shoe brands in New Zealand, from 22.6% to 21%.
- In September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand.
- In September 2026, Specialized rose from 5th to 4th among cycling shoe brands in New Zealand.

## How did search popularity change for New Zealand gravel shoes brands in September 2026?

- In September 2026, Shimano overtook Sidi to become the leader among gravel shoes brands in New Zealand, with 40% of the searches.
- In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches.
- In September 2026, Sidi lost share of searches among gravel shoes brands in New Zealand, from 46.7% to 37.1%.
- In September 2026, Fizik lost share of searches among gravel shoes brands in New Zealand, from 16.7% to 14.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Spinning reels brands | 110 | 3.7% | 3 |
| Nov 2025 | Spinning reels brands | 140 | 3.9% | 3 |
| Dec 2025 | Spinning reels brands | 140 | 3.4% | 3 |
| Jan 2026 | Spinning reels brands | 170 | 3.8% | 3 |
| Feb 2026 | Spinning reels brands | 140 | 4.1% | 3 |
| Mar 2026 | Spinning reels brands | 110 | 3.7% | 3 |
| Apr 2026 | Spinning reels brands | 110 | 4.3% | 3 |
| May 2026 | Spinning reels brands | 110 | 4.3% | 3 |
| Jun 2026 | Spinning reels brands | 90 | 3.9% | 3 |
| Jul 2026 | Spinning reels brands | 70 | 3.2% | 3 |
| Aug 2026 | Spinning reels brands | 90 | 3.9% | 3 |
| Sep 2026 | Spinning reels brands | 140 | 5.9% | 3 |
| Oct 2025 | MTB shoes brands | 370 | 22.3% | 2 |
| Nov 2025 | MTB shoes brands | 400 | 19.4% | 2 |
| Dec 2025 | MTB shoes brands | 400 | 21.1% | 2 |
| Jan 2026 | MTB shoes brands | 430 | 22.9% | 2 |
| Feb 2026 | MTB shoes brands | 400 | 24% | 2 |
| Mar 2026 | MTB shoes brands | 430 | 23.5% | 2 |
| Apr 2026 | MTB shoes brands | 430 | 24% | 2 |
| May 2026 | MTB shoes brands | 370 | 21% | 2 |
| Jun 2026 | MTB shoes brands | 350 | 22.6% | 2 |
| Jul 2026 | MTB shoes brands | 330 | 18.4% | 2 |
| Aug 2026 | MTB shoes brands | 300 | 15.2% | 2 |
| Sep 2026 | MTB shoes brands | 460 | 22.4% | 2 |
| Oct 2025 | Bike shoes brands | 110 | 6.5% | 3 |
| Nov 2025 | Bike shoes brands | 140 | 8.3% | 2 |
| Dec 2025 | Bike shoes brands | 140 | 8% | 2 |
| Jan 2026 | Bike shoes brands | 170 | 8.2% | 2 |
| Feb 2026 | Bike shoes brands | 140 | 8.3% | 2 |
| Mar 2026 | Bike shoes brands | 110 | 4.8% | 3 |
| Apr 2026 | Bike shoes brands | 110 | 4.9% | 2 |
| May 2026 | Bike shoes brands | 110 | 5.6% | 2 |
| Jun 2026 | Bike shoes brands | 90 | 6.6% | 3 |
| Jul 2026 | Bike shoes brands | 70 | 5.8% | 3 |
| Aug 2026 | Bike shoes brands | 90 | 6.4% | 3 |
| Sep 2026 | Bike shoes brands | 140 | 8.2% | 2 |
| Oct 2025 | Bike pedal brands | 260 | 42.6% | 2 |
| Nov 2025 | Bike pedal brands | 260 | 39.4% | 2 |
| Dec 2025 | Bike pedal brands | 260 | 39.4% | 2 |
| Jan 2026 | Bike pedal brands | 260 | 41.9% | 2 |
| Feb 2026 | Bike pedal brands | 260 | 40.6% | 2 |
| Mar 2026 | Bike pedal brands | 320 | 42.1% | 2 |
| Apr 2026 | Bike pedal brands | 320 | 43.8% | 2 |
| May 2026 | Bike pedal brands | 260 | 35.6% | 2 |
| Jun 2026 | Bike pedal brands | 260 | 41.9% | 2 |
| Jul 2026 | Bike pedal brands | 260 | 41.9% | 2 |
| Aug 2026 | Bike pedal brands | 210 | 32.3% | 2 |
| Sep 2026 | Bike pedal brands | 320 | 42.7% | 1 |
| Oct 2025 | Cycling shoe brands | 110 | 19.6% | 3 |
| Nov 2025 | Cycling shoe brands | 140 | 21.9% | 2 |
| Dec 2025 | Cycling shoe brands | 140 | 18.9% | 2 |
| Jan 2026 | Cycling shoe brands | 170 | 24.3% | 2 |
| Feb 2026 | Cycling shoe brands | 140 | 24.6% | 2 |
| Mar 2026 | Cycling shoe brands | 110 | 19.6% | 3 |
| Apr 2026 | Cycling shoe brands | 110 | 18.6% | 2 |
| May 2026 | Cycling shoe brands | 110 | 19.3% | 2 |
| Jun 2026 | Cycling shoe brands | 90 | 18% | 3 |
| Jul 2026 | Cycling shoe brands | 70 | 14.3% | 3 |
| Aug 2026 | Cycling shoe brands | 90 | 14.5% | 3 |
| Sep 2026 | Cycling shoe brands | 140 | 22.6% | 2 |
| Oct 2025 | Gravel shoes brands | 110 | 36.7% | 2 |
| Nov 2025 | Gravel shoes brands | 140 | 46.7% | 1 |
| Dec 2025 | Gravel shoes brands | 140 | 38.9% | 1 |
| Jan 2026 | Gravel shoes brands | 170 | 45.9% | 1 |
| Feb 2026 | Gravel shoes brands | 140 | 43.8% | 1 |
| Mar 2026 | Gravel shoes brands | 110 | 35.5% | 2 |
| Apr 2026 | Gravel shoes brands | 110 | 44% | 1 |
| May 2026 | Gravel shoes brands | 110 | 36.7% | 1 |
| Jun 2026 | Gravel shoes brands | 90 | 31% | 2 |
| Jul 2026 | Gravel shoes brands | 70 | 28% | 2 |
| Aug 2026 | Gravel shoes brands | 90 | 30% | 2 |
| Sep 2026 | Gravel shoes brands | 140 | 40% | 1 |

## How are Shimano’s branded searches counted?

Brandwave collects information about searches that people make online using Shimano’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “shimano pedals”
- “shimano shoes”

## Which spinning reels brands compete with Shimano?

- [Daiwa](/demand/nz/brands/daiwa): Head-to-head: /demand/nz/compare/daiwa-vs-shimano
- [Okuma](/demand/nz/brands/okuma): Head-to-head: /demand/nz/compare/okuma-vs-shimano
- [Penn](/demand/nz/brands/penn): Head-to-head: /demand/nz/compare/penn-vs-shimano

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Shimano: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/shimano

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/shimano. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.