---
title: "Shell Helix: search popularity and Share of Search in New Zealand"
description: "Shell Helix makes motor oil sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/shell-helix"
publisher: "Brandwave"
---

# Shell Helix: search popularity and Share of Search in New Zealand

Shell Helix makes motor oil sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Shell Helix
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among motor oil brands**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Motor oil brands | 6 | 1.1% | 150 |

- [Motor oil brands](/demand/nz/categories/nz-motor-oil-brands)

## How has branded search demand for Shell Helix changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Shell Helix in New Zealand rose from 100 to 150.
- Across the 11 months ending August 2026, Shell Helix’s estimated Share of Search among motor oil brands in New Zealand held steady, from 0.77% to 1.1%.

## How did search popularity change for New Zealand motor oil brands in August 2026?

- In August 2026, Penrite gained estimated Share of Search among motor oil brands in New Zealand, from 39.6% to 43%.
- In August 2026, Castrol gained estimated Share of Search among motor oil brands in New Zealand, from 32.3% to 33.7%.
- In August 2026, Mobil 1 lost estimated Share of Search among motor oil brands in New Zealand, from 11.2% to 7.1%.
- In August 2026, Valvoline lost estimated Share of Search among motor oil brands in New Zealand, from 10.7% to 10.2%.
- Estimated monthly branded searches for Shell Helix in New Zealand rose 50% over 11 measured months, from 100 to 150 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Motor oil brands | 100 | 0.77% | 6 |
| Nov 2025 | Motor oil brands | 140 | 1.1% | 6 |
| Dec 2025 | Motor oil brands | 150 | 1.2% | 6 |
| Jan 2026 | Motor oil brands | 180 | 1.5% | 6 |
| Feb 2026 | Motor oil brands | 130 | 1.1% | 6 |
| Mar 2026 | Motor oil brands | 180 | 1.2% | 6 |
| Apr 2026 | Motor oil brands | 140 | 0.96% | 6 |
| May 2026 | Motor oil brands | 140 | 0.94% | 6 |
| Jun 2026 | Motor oil brands | 150 | 0.98% | 6 |
| Jul 2026 | Motor oil brands | 140 | 0.98% | 6 |
| Aug 2026 | Motor oil brands | 150 | 1.1% | 6 |
| Sep 2026 | Motor oil brands | — | — | — |

## How is Shell Helix measured?

Brandwave collects information about searches that people make online using Shell Helix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “5w30 shell helix ultra”
- “shell engine oil”
- “shell helix”
- “shell helix 5w40 ultra”
- “shell helix oil”

## Which motor oil brands compete with Shell Helix?

- [Penrite](/demand/nz/brands/penrite): Head-to-head: /demand/nz/compare/penrite-vs-shell-helix
- [Castrol](/demand/nz/brands/castrol): Head-to-head: /demand/nz/compare/castrol-vs-shell-helix
- [Valvoline](/demand/nz/brands/valvoline): Head-to-head: /demand/nz/compare/shell-helix-vs-valvoline
- [Mobil 1](/demand/nz/brands/mobil-1): Head-to-head: /demand/nz/compare/mobil-1-vs-shell-helix
- [Nulon](/demand/nz/brands/nulon): Head-to-head: /demand/nz/compare/nulon-vs-shell-helix

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Shell Helix: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/shell-helix

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/shell-helix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.