--- title: "Shein: search popularity and Share of Search in New Zealand" description: "An online fast-fashion retailer shipping direct to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/shein" publisher: "Brandwave" --- # Shein: search popularity and Share of Search in New Zealand An online fast-fashion retailer shipping direct to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Shein - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among online retailers and marketplaces**: 8.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | online retailers and marketplaces | 4 | 8.4% | 292K | | Online fashion retailers | 1 | 65.9% | 292K | - [New Zealand online retailers and marketplaces](/demand/nz/categories/nz-online-retailers-and-marketplaces) - [Online fashion retailers](/demand/nz/categories/nz-online-fashion-retailers) ## How has branded search demand for Shein changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Shein in New Zealand fell from 329K to 292K. - Across the 11 months ending August 2026, Shein’s estimated Share of Search among online retailers and marketplaces in New Zealand peaked at 9.6% in June 2026 and was lowest at 6.2% in January 2026. - Across the 11 months ending August 2026, Shein fell from 3rd to 4th among online retailers and marketplaces in New Zealand. - Across the 11 months ending August 2026, Shein’s estimated Share of Search among online fashion retailers in New Zealand peaked at 67.1% in June 2026 and was lowest at 57.3% in November 2025. ## How did search popularity change for New Zealand online retailers and marketplaces in August 2026? - In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%. - In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%. - In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%. - In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%. - Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026. - Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026. ## How did search popularity change for New Zealand online fashion retailers in August 2026? - In August 2026, Princess Polly gained estimated Share of Search among online fashion retailers in New Zealand, from 8.5% to 9%. - In August 2026, ASOS lost estimated Share of Search among online fashion retailers in New Zealand, from 7.8% to 6.8%. - Hello Molly’s estimated Share of Search among online fashion retailers in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.9% in August 2026. - Estimated monthly branded searches for Boohoo in New Zealand fell 37% over 11 measured months, from 21K to 13.2K in August 2026. - Estimated monthly branded searches for Showpo in New Zealand fell 17% over 11 measured months, from 19.8K to 16.5K in August 2026. - Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | online retailers and marketplaces | 329K | 8.8% | 3 | | Nov 2025 | online retailers and marketplaces | 284K | 7.5% | 5 | | Dec 2025 | online retailers and marketplaces | 221K | 6.9% | 6 | | Jan 2026 | online retailers and marketplaces | 221K | 6.2% | 5 | | Feb 2026 | online retailers and marketplaces | 211K | 7% | 5 | | Mar 2026 | online retailers and marketplaces | 256K | 7.4% | 4 | | Apr 2026 | online retailers and marketplaces | 257K | 8.2% | 4 | | May 2026 | online retailers and marketplaces | 257K | 7.5% | 4 | | Jun 2026 | online retailers and marketplaces | 302K | 9.6% | 3 | | Jul 2026 | online retailers and marketplaces | 257K | 8.5% | 4 | | Aug 2026 | online retailers and marketplaces | 292K | 8.4% | 4 | | Sep 2026 | online retailers and marketplaces | — | — | — | | Oct 2025 | Online fashion retailers | 329K | 65.7% | 1 | | Nov 2025 | Online fashion retailers | 284K | 57.3% | 1 | | Dec 2025 | Online fashion retailers | 221K | 61.9% | 1 | | Jan 2026 | Online fashion retailers | 221K | 62.4% | 1 | | Feb 2026 | Online fashion retailers | 211K | 61.4% | 1 | | Mar 2026 | Online fashion retailers | 256K | 62.9% | 1 | | Apr 2026 | Online fashion retailers | 257K | 62.7% | 1 | | May 2026 | Online fashion retailers | 257K | 63.4% | 1 | | Jun 2026 | Online fashion retailers | 302K | 67.1% | 1 | | Jul 2026 | Online fashion retailers | 257K | 65.5% | 1 | | Aug 2026 | Online fashion retailers | 292K | 65.9% | 1 | | Sep 2026 | Online fashion retailers | — | — | — | ## How is Shein measured? Brandwave collects information about searches that people make online using Shein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dresses at shein” - “nz shein com” - “Shein” - “shein app” - “shein apparel” - “shein australia” - “shein bikini” - “shein clothing” - “shein com” - “shein curve” - “shein dres” - “shein dresses” - “shein dresses for women” - “shein near me” - “shein new zealand” - “shein nz” - “shein on” - “shein on line” - “shein online” - “shein online shopping” - “shein orders” - “shein phone cases” - “shein plus size” - “shein shipping nz” - “shein shoe” - “shein swim wear” - “shein swimwear” - “shein tops” - “shein website” - “shein wedding dresses” - “shein+” - “sheincom” - “sheinkids” ## Which online retailers and marketplaces compete with Shein? - [Trade Me](/demand/nz/brands/trade-me): Head-to-head: /demand/nz/compare/shein-vs-trade-me - [Temu](/demand/nz/brands/temu): Head-to-head: /demand/nz/compare/shein-vs-temu - [AliExpress](/demand/nz/brands/aliexpress): Head-to-head: /demand/nz/compare/aliexpress-vs-shein - [Amazon](/demand/nz/brands/amazon): Head-to-head: /demand/nz/compare/amazon-vs-shein - [Mighty Ape](/demand/nz/brands/mighty-ape): Head-to-head: /demand/nz/compare/mighty-ape-vs-shein - [eBay](/demand/nz/brands/ebay) - [Kogan](/demand/nz/brands/kogan) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Shein: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/shein This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/shein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.