---
title: "Sharp: search popularity in New Zealand"
description: "Sharp is an electronics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sharp-electronics"
publisher: "Brandwave"
---

# Sharp: search popularity in New Zealand

Sharp is an electronics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sharp
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among calculator brands**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Calculator brands | 4 | 1.5% | 50 |
| Microwave oven brands | 2 | 26.9% | 720 |

- [Calculator brands](/demand/nz/categories/nz-calculator-brands)
- [Microwave oven brands](/demand/nz/categories/nz-microwave-oven-brands)

## Top calculator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sharp was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sharp is the second most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Casio | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Sharp | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Texas Instruments | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Canon | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| HP | 5th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about calculator brands

- Asked ChatGPT "Which calculator brand should I buy in New Zealand?": 1. Casio, 2. Sharp
- Asked ChatGPT "What are the best calculator brands in New Zealand?": 1. Casio, 2. Texas Instruments, 3. Sharp, 4. Canon, 5. HP
- Asked ChatGPT "What's the best calculator brand in New Zealand for school maths?": 1. Casio, 2. Texas Instruments, 3. Sharp
- Searched Google, AI Overview "scientific calculator nz": 1. Casio, 2. Sharp
- Searched Google, AI Overview "graphics calculator nz": 1. Casio, 2. HP

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Sharp changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Sharp in New Zealand rose from 610 to 770.
- Across the 12 months ending September 2026, Sharp’s share of searches among calculator brands in New Zealand increased from 0.77% to 1.5%.
- Across the 12 months ending September 2026, Sharp rose from 5th to 4th among calculator brands in New Zealand.
- Across the 12 months ending September 2026, Sharp’s share of searches among microwave oven brands in New Zealand increased from 24.9% to 26.9%.
- Across the 12 months ending September 2026, Sharp’s share of searches among microwave oven brands in New Zealand peaked at 26.9% in September 2026 and was lowest at 22.9% in February 2026.

## How did search popularity change for New Zealand calculator brands in September 2026?

- In September 2026, Texas Instruments gained share of searches among calculator brands in New Zealand, from 10.2% to 11.8%.
- In September 2026, Canon gained share of searches among calculator brands in New Zealand, from 0.31% to 0.91%.
- In September 2026, Sharp gained share of searches among calculator brands in New Zealand, from 0.93% to 1.5%.
- In September 2026, Casio lost share of searches among calculator brands in New Zealand, from 84.2% to 82.7%.
- In September 2026, HP lost share of searches among calculator brands in New Zealand, from 4.3% to 3%.

## How did search popularity change for New Zealand microwave oven brands in September 2026?

- In September 2026, Bosch overtook LG to rank 4th among microwave oven brands in New Zealand, with 11.9% of the searches.
- In September 2026, Breville gained share of searches among microwave oven brands in New Zealand, from 31% to 32.8%.
- In September 2026, Sharp gained share of searches among microwave oven brands in New Zealand, from 25.4% to 26.9%.
- In September 2026, Samsung lost share of searches among microwave oven brands in New Zealand, from 16.9% to 14.6%.
- In September 2026, LG lost share of searches among microwave oven brands in New Zealand, from 11.6% to 10.4%.
- In September 2026, Panasonic lost share of searches among microwave oven brands in New Zealand, from 3.9% to 3.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Calculator brands | 20 | 0.77% | 5 |
| Nov 2025 | Calculator brands | 30 | 1.4% | 5 |
| Dec 2025 | Calculator brands | 20 | 1.7% | 5 |
| Jan 2026 | Calculator brands | 40 | 1.1% | 4 |
| Feb 2026 | Calculator brands | 40 | 1.2% | 4 |
| Mar 2026 | Calculator brands | 50 | 1.7% | 4 |
| Apr 2026 | Calculator brands | 20 | 1.2% | 5 |
| May 2026 | Calculator brands | 30 | 1.2% | 5 |
| Jun 2026 | Calculator brands | 40 | 1.6% | 4 |
| Jul 2026 | Calculator brands | 20 | 1% | 5 |
| Aug 2026 | Calculator brands | 30 | 0.93% | 4 |
| Sep 2026 | Calculator brands | 50 | 1.5% | 4 |
| Oct 2025 | Microwave oven brands | 590 | 24.9% | 2 |
| Nov 2025 | Microwave oven brands | 590 | 23.8% | 2 |
| Dec 2025 | Microwave oven brands | 590 | 24.3% | 2 |
| Jan 2026 | Microwave oven brands | 590 | 25.5% | 2 |
| Feb 2026 | Microwave oven brands | 480 | 22.9% | 2 |
| Mar 2026 | Microwave oven brands | 480 | 23.4% | 2 |
| Apr 2026 | Microwave oven brands | 590 | 25.1% | 2 |
| May 2026 | Microwave oven brands | 590 | 26.7% | 2 |
| Jun 2026 | Microwave oven brands | 590 | 24.3% | 2 |
| Jul 2026 | Microwave oven brands | 720 | 25.6% | 2 |
| Aug 2026 | Microwave oven brands | 720 | 25.4% | 2 |
| Sep 2026 | Microwave oven brands | 720 | 26.9% | 2 |

## How are Sharp’s branded searches counted?

Brandwave collects information about searches that people make online using Sharp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sharp calculator”
- “sharp microwave”

## Which calculator brands compete with Sharp?

- [Casio](/demand/nz/brands/casio): Head-to-head: /demand/nz/compare/casio-vs-sharp-electronics
- [Texas Instruments](/demand/nz/brands/texas-instruments): Head-to-head: /demand/nz/compare/sharp-electronics-vs-texas-instruments
- [HP](/demand/nz/brands/hp): Head-to-head: /demand/nz/compare/hp-vs-sharp-electronics
- [Canon](/demand/nz/brands/canon): Head-to-head: /demand/nz/compare/canon-vs-sharp-electronics

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sharp: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/sharp-electronics

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sharp-electronics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
