---
title: "Shark: search popularity and Share of Search in New Zealand"
description: "Shark offers hair dryers and styling appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/shark"
publisher: "Brandwave"
---

# Shark: search popularity and Share of Search in New Zealand

Shark offers hair dryers and styling appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Shark
- **Owned by**: SharkNinja
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among vacuum cleaner brands**: 8.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vacuum cleaner brands | 4 | 8.5% | 9.1K |

- [Vacuum cleaner brands](/demand/nz/categories/nz-vacuum-brands)

## How has branded search demand for Shark changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Shark in New Zealand rose from 5K to 9.1K.
- Across the 11 months ending August 2026, Shark’s estimated Share of Search among vacuum cleaner brands in New Zealand increased from 5% to 8.5%.
- Across the 11 months ending August 2026, Shark’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 8.5% in August 2026 and was lowest at 4.7% in November 2025.
- Across the 11 months ending August 2026, Shark rose from 5th to 4th among vacuum cleaner brands in New Zealand.

## How did search popularity change for New Zealand vacuum cleaner brands in August 2026?

- In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%.
- In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.
- In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%.
- In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.
- Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.
- Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vacuum cleaner brands | 5K | 5% | 5 |
| Nov 2025 | Vacuum cleaner brands | 7.4K | 4.7% | 4 |
| Dec 2025 | Vacuum cleaner brands | 7.4K | 5.6% | 4 |
| Jan 2026 | Vacuum cleaner brands | 6.1K | 6.1% | 5 |
| Feb 2026 | Vacuum cleaner brands | 4.9K | 5.7% | 5 |
| Mar 2026 | Vacuum cleaner brands | 5K | 5.3% | 5 |
| Apr 2026 | Vacuum cleaner brands | 5.1K | 5.2% | 5 |
| May 2026 | Vacuum cleaner brands | 6.2K | 5.9% | 5 |
| Jun 2026 | Vacuum cleaner brands | 6.2K | 6.1% | 5 |
| Jul 2026 | Vacuum cleaner brands | 7.5K | 6.8% | 4 |
| Aug 2026 | Vacuum cleaner brands | 9.1K | 8.5% | 4 |
| Sep 2026 | Vacuum cleaner brands | — | — | — |

## How is Shark measured?

Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “shark robot vacuum”
- “shark stick vacuum”
- “shark vacuum”

## Which vacuum cleaner brands compete with Shark?

- [Dyson](/demand/nz/brands/dyson): Head-to-head: /demand/nz/compare/dyson-vs-shark
- [Miele](/demand/nz/brands/miele): Head-to-head: /demand/nz/compare/miele-vs-shark
- [BISSELL](/demand/nz/brands/bissell): Head-to-head: /demand/nz/compare/bissell-vs-shark
- [Electrolux](/demand/nz/brands/electrolux): Head-to-head: /demand/nz/compare/electrolux-vs-shark
- [Dreame](/demand/nz/brands/dreame): Head-to-head: /demand/nz/compare/dreame-vs-shark
- [Roborock](/demand/nz/brands/roborock)
- [iRobot](/demand/nz/brands/irobot)

## Who owns Shark?

Shark is owned by SharkNinja. Brandwave also tracks Ninja and Shark Beauty, owned by the same company, in New Zealand.

- [SharkNinja](/demand/nz/companies/sharkninja): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Shark?

Shark is owned by SharkNinja. Brandwave also tracks Ninja and Shark Beauty, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Shark: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/shark

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.