---
title: "Seventhwave: search popularity in New Zealand"
description: "Seventhwave is a surf brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/seventhwave"
publisher: "Brandwave"
---

# Seventhwave: search popularity in New Zealand

Seventhwave is a surf brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Seventhwave
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among surf brands**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Surf brands | 8 | 1.2% | 210 |
| Wetsuit brands | 6 | 1.5% | 210 |

- [Surf brands](/demand/nz/categories/nz-surf-brands)
- [Wetsuit brands](/demand/nz/categories/nz-wetsuit-brands)

## Top surf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seventhwave was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Seventhwave is the third most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Billabong | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Seventhwave | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Roxy | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| JS Industries | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Gemma Lee | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volcom | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Quiksilver | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| O'Neill | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Salty Crew | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about surf brands

- Asked ChatGPT "Which surf brand should I buy in New Zealand?": 1. Seventhwave, 2. Rip Curl, 3. O'Neill, 4. JS Industries, 5. Billabong
- Asked ChatGPT "What are the best surf brands in New Zealand?": 1. Seventhwave, 2. JS Industries, 3. Gemma Lee, 4. Rip Curl, 5. Quiksilver
- Asked ChatGPT "What's the best surf brand in New Zealand for beachwear?": 1. Roxy, 2. Gemma Lee, 3. Rip Curl
- Searched Google, AI Overview "surf brands": 1. Quiksilver, 2. Billabong, 3. Rip Curl, 4. Volcom, 5. O'Neill, 6. JS Industries
- Searched Google, AI Overview "surf clothing nz": 1. Billabong, 2. Volcom, 3. Roxy, 4. Rip Curl

Not named in any answer: Salty Crew.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Seventhwave changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Seventhwave in New Zealand fell from 320 to 210.
- Across the 12 months ending September 2026, Seventhwave’s share of searches among surf brands in New Zealand held steady, from 1.6% to 1.2%.
- Across the 12 months ending September 2026, Seventhwave’s share of searches among wetsuit brands in New Zealand decreased from 2.1% to 1.5%.
- Across the 12 months ending September 2026, Seventhwave’s share of searches among wetsuit brands in New Zealand peaked at 2.9% in April 2026 and was lowest at 1.5% in September 2026.

## How did search popularity change for New Zealand surf brands in September 2026?

- In September 2026, Billabong overtook Rip Curl to become the leader among surf brands in New Zealand, with 35.5% of the searches.
- In September 2026, Rip Curl gained share of searches among surf brands in New Zealand, from 32.3% to 33.6%.
- In September 2026, Volcom lost share of searches among surf brands in New Zealand, from 11.2% to 8.6%.
- In September 2026, Salty Crew lost share of searches among surf brands in New Zealand, from 7.9% to 6.9%.
- In September 2026, Quiksilver lost share of searches among surf brands in New Zealand, from 4.3% to 3.3%.
- In September 2026, O'Neill lost share of searches among surf brands in New Zealand, from 7.1% to 6.5%.

## How did search popularity change for New Zealand wetsuit brands in September 2026?

- In September 2026, Rip Curl gained share of searches among wetsuit brands in New Zealand, from 40.5% to 42.6%.
- In September 2026, Billabong gained share of searches among wetsuit brands in New Zealand, from 41.6% to 43.2%.
- In September 2026, Quiksilver lost share of searches among wetsuit brands in New Zealand, from 4.5% to 3.1%.
- In September 2026, O'Neill lost share of searches among wetsuit brands in New Zealand, from 6.2% to 5.4%.
- In September 2026, Seventhwave lost share of searches among wetsuit brands in New Zealand, from 2.2% to 1.5%.
- Xcel’s share of searches among wetsuit brands in New Zealand has lost ground for 3 months in a row, from 1% to 0.52% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Surf brands | 320 | 1.6% | 8 |
| Nov 2025 | Surf brands | 480 | 1.6% | 8 |
| Dec 2025 | Surf brands | 590 | 2% | 8 |
| Jan 2026 | Surf brands | 480 | 2% | 8 |
| Feb 2026 | Surf brands | 320 | 1.9% | 8 |
| Mar 2026 | Surf brands | 320 | 1.9% | 8 |
| Apr 2026 | Surf brands | 390 | 2.1% | 8 |
| May 2026 | Surf brands | 320 | 1.9% | 8 |
| Jun 2026 | Surf brands | 260 | 1.7% | 8 |
| Jul 2026 | Surf brands | 260 | 1.6% | 8 |
| Aug 2026 | Surf brands | 260 | 1.5% | 8 |
| Sep 2026 | Surf brands | 210 | 1.2% | 8 |
| Oct 2025 | Wetsuit brands | 320 | 2.1% | 6 |
| Nov 2025 | Wetsuit brands | 480 | 2.1% | 6 |
| Dec 2025 | Wetsuit brands | 590 | 2.7% | 6 |
| Jan 2026 | Wetsuit brands | 480 | 2.6% | 6 |
| Feb 2026 | Wetsuit brands | 320 | 2.5% | 6 |
| Mar 2026 | Wetsuit brands | 320 | 2.5% | 5 |
| Apr 2026 | Wetsuit brands | 390 | 2.9% | 5 |
| May 2026 | Wetsuit brands | 320 | 2.7% | 5 |
| Jun 2026 | Wetsuit brands | 260 | 2.4% | 5 |
| Jul 2026 | Wetsuit brands | 260 | 2.4% | 6 |
| Aug 2026 | Wetsuit brands | 260 | 2.2% | 6 |
| Sep 2026 | Wetsuit brands | 210 | 1.5% | 6 |

## How are Seventhwave’s branded searches counted?

Brandwave collects information about searches that people make online using Seventhwave’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “seventhwave”

## Which surf brands compete with Seventhwave?

- [Billabong](/demand/nz/brands/billabong)
- [Rip Curl](/demand/nz/brands/rip-curl)
- [Volcom](/demand/nz/brands/volcom)
- [Salty Crew](/demand/nz/brands/salty-crew)
- [O'Neill](/demand/nz/brands/oneill): Head-to-head: /demand/nz/compare/oneill-vs-seventhwave
- [Quiksilver](/demand/nz/brands/quiksilver): Head-to-head: /demand/nz/compare/quiksilver-vs-seventhwave
- [Roxy](/demand/nz/brands/roxy): Head-to-head: /demand/nz/compare/roxy-vs-seventhwave
- [Gemma Lee](/demand/nz/brands/gemma-lee): Head-to-head: /demand/nz/compare/gemma-lee-vs-seventhwave
- [JS Industries](/demand/nz/brands/js-industries): Head-to-head: /demand/nz/compare/js-industries-vs-seventhwave

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Seventhwave: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/seventhwave

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/seventhwave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.