---
title: "ServiceNow: search popularity and Share of Search in New Zealand"
description: "ServiceNow is IT service management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/servicenow"
publisher: "Brandwave"
---

# ServiceNow: search popularity and Share of Search in New Zealand

ServiceNow is IT service management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ServiceNow
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among IT service management tools**: 76.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| IT service management tools | 1 | 76.7% | 2.2K |

- [IT service management tools](/demand/nz/categories/nz-it-service-management-tools)

## How has branded search demand for ServiceNow changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ServiceNow in New Zealand rose from 1.7K to 2.2K.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among IT service management tools in New Zealand increased from 73.3% to 76.7%.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among IT service management tools in New Zealand peaked at 84.4% in May 2026 and was lowest at 73% in November 2025.

## How did search popularity change for New Zealand IT service management tools in August 2026?

- In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%.
- In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%.
- In August 2026, ManageEngine gained estimated Share of Search among IT service management tools in New Zealand, from 6.2% to 7.2%.
- In August 2026, ServiceNow lost estimated Share of Search among IT service management tools in New Zealand, from 81.7% to 76.7%.
- HaloITSM’s estimated Share of Search among IT service management tools in New Zealand has gained ground for 3 months in a row, from 0.75% to 1.7% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | IT service management tools | 1.7K | 73.3% | 1 |
| Nov 2025 | IT service management tools | 1.7K | 73% | 1 |
| Dec 2025 | IT service management tools | 1.4K | 75.5% | 1 |
| Jan 2026 | IT service management tools | 1.7K | 77.9% | 1 |
| Feb 2026 | IT service management tools | 1.9K | 77.8% | 1 |
| Mar 2026 | IT service management tools | 2.4K | 79.2% | 1 |
| Apr 2026 | IT service management tools | 2.3K | 78.2% | 1 |
| May 2026 | IT service management tools | 3.4K | 84.4% | 1 |
| Jun 2026 | IT service management tools | 3K | 82.2% | 1 |
| Jul 2026 | IT service management tools | 2.4K | 81.7% | 1 |
| Aug 2026 | IT service management tools | 2.2K | 76.7% | 1 |
| Sep 2026 | IT service management tools | — | — | — |

## How is ServiceNow measured?

Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cmdb servicenow”
- “servicenow”
- “servicenow asset management”
- “servicenow com”
- “servicenow it ticketing”
- “servicenow itsm”
- “servicenow near me”
- “servicenow now”
- “servicenow nz”
- “servicenow online”
- “servicenow service desk”

## Which IT service management tools compete with ServiceNow?

- [Jira Service Management](/demand/nz/brands/jira-service-management): Head-to-head: /demand/nz/compare/jira-service-management-vs-servicenow
- [ManageEngine](/demand/nz/brands/manageengine): Head-to-head: /demand/nz/compare/manageengine-vs-servicenow
- [Freshservice](/demand/nz/brands/freshservice): Head-to-head: /demand/nz/compare/freshservice-vs-servicenow
- [HaloITSM](/demand/nz/brands/haloitsm): Head-to-head: /demand/nz/compare/haloitsm-vs-servicenow

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ServiceNow: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/servicenow

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.