---
title: "Sephora: search popularity and Share of Search in New Zealand"
description: "Sephora is a beauty retailer serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sephora"
publisher: "Brandwave"
---

# Sephora: search popularity and Share of Search in New Zealand

Sephora is a beauty retailer serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sephora
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among beauty retailers**: 16.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Beauty retailers | 3 | 16.7% | 38.2K |

- [Beauty retailers](/demand/nz/categories/nz-beauty-retailers)

## How has branded search demand for Sephora changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sephora in New Zealand fell from 52.8K to 38.2K.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers in New Zealand decreased from 20.3% to 16.7%.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers in New Zealand peaked at 22.9% in November 2025 and was lowest at 15.9% in February 2026.

## How did search popularity change for New Zealand beauty retailers in August 2026?

- In August 2026, Sephora lost estimated Share of Search among beauty retailers in New Zealand, from 17.5% to 16.7%.
- Estimated monthly branded searches for Stylevana in New Zealand rose 23.1% over 11 measured months, from 6.5K to 8K in August 2026.
- Estimated monthly branded searches for Beauty Bliss in New Zealand rose 14.9% over 11 measured months, from 2K to 2.3K in August 2026.
- Estimated monthly branded searches for Cult Beauty in New Zealand fell 66% over 11 measured months, from 1.6K to 530 in August 2026.
- Estimated monthly branded searches for Lookfantastic in New Zealand fell 14.5% over 11 measured months, from 760 to 650 in August 2026.
- Estimated monthly branded searches for MECCA in New Zealand fell 12.7% over 11 measured months, from 122K to 107K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Beauty retailers | 52.8K | 20.3% | 3 |
| Nov 2025 | Beauty retailers | 78.7K | 22.9% | 2 |
| Dec 2025 | Beauty retailers | 60.4K | 17.4% | 3 |
| Jan 2026 | Beauty retailers | 41.3K | 18% | 3 |
| Feb 2026 | Beauty retailers | 38.5K | 15.9% | 3 |
| Mar 2026 | Beauty retailers | 38.4K | 17.5% | 3 |
| Apr 2026 | Beauty retailers | 41.6K | 16.9% | 3 |
| May 2026 | Beauty retailers | 39K | 17.8% | 3 |
| Jun 2026 | Beauty retailers | 38.6K | 18.3% | 3 |
| Jul 2026 | Beauty retailers | 41.6K | 17.5% | 3 |
| Aug 2026 | Beauty retailers | 38.2K | 16.7% | 3 |
| Sep 2026 | Beauty retailers | — | — | — |

## How is Sephora measured?

Brandwave collects information about searches that people make online using Sephora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sephora”
- “sephora makeup”
- “sephora near me”
- “sephora new zealand”
- “sephora nz”
- “sephora online”
- “sephora skincare”
- “sephora sylvia park”

## Which beauty retailers compete with Sephora?

- [MECCA](/demand/nz/brands/mecca): Head-to-head: /demand/nz/compare/mecca-vs-sephora
- [Hikoco](/demand/nz/brands/hikoco): Head-to-head: /demand/nz/compare/hikoco-vs-sephora
- [Stylevana](/demand/nz/brands/stylevana): Head-to-head: /demand/nz/compare/sephora-vs-stylevana
- [Adore Beauty](/demand/nz/brands/adore-beauty): Head-to-head: /demand/nz/compare/adore-beauty-vs-sephora
- [YesStyle](/demand/nz/brands/yesstyle): Head-to-head: /demand/nz/compare/sephora-vs-yesstyle
- [Beauty Bliss](/demand/nz/brands/beauty-bliss)
- [Lookfantastic](/demand/nz/brands/lookfantastic)
- [Cult Beauty](/demand/nz/brands/cult-beauty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sephora: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sephora

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sephora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.