---
title: "Selleys: search popularity in New Zealand"
description: "Selleys makes adhesives, sealants and fillers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/selleys"
publisher: "Brandwave"
---

# Selleys: search popularity in New Zealand

Selleys makes adhesives, sealants and fillers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Selleys
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among household cleaning brands**: 0.11%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Household cleaning brands | 12 | 0.11% | 10 |
| Adhesive and sealant brands | 4 | 18.5% | 1.3K |

- [Household cleaning brands](/demand/nz/categories/nz-household-cleaning-brands)
- [Adhesive and sealant brands](/demand/nz/categories/nz-adhesive-and-sealant-brands)

## Top household cleaning brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Selleys was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Selleys is the fifth most recommended of the 12.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ecostore | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Earthwise | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Jif | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Dettol | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Selleys | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Janola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Morning Fresh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Harpic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Domex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| White King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ajax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pine O Cleen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about household cleaning brands

- Asked ChatGPT "Which household cleaning brand should I buy in New Zealand?": 1. Earthwise, 2. ecostore, 3. Selleys, 4. Dettol
- Asked ChatGPT "What are the best household cleaning brands in New Zealand?": 1. ecostore, 2. Earthwise, 3. Jif, 4. Dettol, 5. Selleys
- Asked ChatGPT "What's the best household cleaning brand in New Zealand for everyday cleaning?": 1. ecostore, 2. Jif, 3. Earthwise, 4. Dettol
- Searched Google, AI Overview "best cleaning products": 1. ecostore, 2. Dettol, 3. Selleys, 4. Jif
- Searched Google, AI Overview "home cleaning products": 1. ecostore

Not named in any answer: Janola, Morning Fresh, Harpic, Domex, White King, Ajax and Pine O Cleen.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Selleys changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Selleys in New Zealand rose from 1.2K to 1.3K.
- Across the 12 months ending September 2026, Selleys’ share of searches among household cleaning brands in New Zealand held steady, from 0.14% to 0.11%.
- Across the 12 months ending September 2026, Selleys’ share of searches among adhesive and sealant brands in New Zealand peaked at 21.4% in April 2026 and was lowest at 18.2% in February 2026.
- Across the 12 months ending September 2026, Selleys fell from 2nd to 4th among adhesive and sealant brands in New Zealand.

## How did search popularity change for New Zealand household cleaning brands in September 2026?

- In September 2026, Dettol gained share of searches among household cleaning brands in New Zealand, from 45.8% to 46.5%.
- In September 2026, ecostore lost share of searches among household cleaning brands in New Zealand, from 25.6% to 23.8%.
- Jif’s share of searches among household cleaning brands in New Zealand has gained ground for 3 months in a row, from 8.1% to 10.1% in September 2026.
- Estimated monthly branded searches for Morning Fresh in New Zealand rose 128.6% over 12 measured months, from 140 to 320 in September 2026.
- Estimated monthly branded searches for Harpic in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.
- Estimated monthly branded searches for Domex in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

## How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

- In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.
- In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%.
- In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%.
- In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%.
- Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026.
- In September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Household cleaning brands | 10 | 0.14% | 12 |
| Nov 2025 | Household cleaning brands | 10 | 0.13% | 12 |
| Dec 2025 | Household cleaning brands | 10 | 0.14% | 12 |
| Jan 2026 | Household cleaning brands | 10 | 0.12% | 12 |
| Feb 2026 | Household cleaning brands | 10 | 0.13% | 12 |
| Mar 2026 | Household cleaning brands | 10 | 0.12% | 12 |
| Apr 2026 | Household cleaning brands | 10 | 0.13% | 12 |
| May 2026 | Household cleaning brands | 10 | 0.13% | 12 |
| Jun 2026 | Household cleaning brands | 10 | 0.13% | 12 |
| Jul 2026 | Household cleaning brands | 10 | 0.12% | 12 |
| Aug 2026 | Household cleaning brands | 0 | 0% | 12 |
| Sep 2026 | Household cleaning brands | 10 | 0.11% | 12 |
| Oct 2025 | Adhesive and sealant brands | 1.2K | 18.9% | 2 |
| Nov 2025 | Adhesive and sealant brands | 1.1K | 19% | 1 |
| Dec 2025 | Adhesive and sealant brands | 1.1K | 19.7% | 1 |
| Jan 2026 | Adhesive and sealant brands | 1.2K | 20.2% | 1 |
| Feb 2026 | Adhesive and sealant brands | 1K | 18.2% | 1 |
| Mar 2026 | Adhesive and sealant brands | 1.1K | 18.9% | 1 |
| Apr 2026 | Adhesive and sealant brands | 1.2K | 21.4% | 1 |
| May 2026 | Adhesive and sealant brands | 1.2K | 20.2% | 1 |
| Jun 2026 | Adhesive and sealant brands | 1.1K | 19% | 2 |
| Jul 2026 | Adhesive and sealant brands | 1.1K | 18.3% | 2 |
| Aug 2026 | Adhesive and sealant brands | 1.2K | 18.8% | 2 |
| Sep 2026 | Adhesive and sealant brands | 1.3K | 18.5% | 4 |

## How are Selleys’ branded searches counted?

Brandwave collects information about searches that people make online using Selleys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “armour flex selleys”
- “ezi press selleys”
- “ezy glide selleys”
- “flexiseal selleys”
- “mortar works selleys”
- “plasti bond selleys”
- “sealant selleys”
- “selleys”
- “selleys 308”
- “selleys 401”
- “selleys 401 silicone”
- “selleys adhesives”
- “selleys araldite”
- “selleys cleaner”
- “selleys knead it”
- “selleys kwik grip”
- “selleys marine flex”
- “selleys power grip”
- “selleys products”
- “selleys quick grip”
- “selleys sealant”
- “selleys silicone”
- “selleys silicone sealant”
- “selleys spakfilla”
- “selleys storm sealant”
- “selleys super cloth”

## Which household cleaning brands compete with Selleys?

- [Dettol](/demand/nz/brands/dettol)
- [ecostore](/demand/nz/brands/ecostore)
- [Jif](/demand/nz/brands/jif)
- [Janola](/demand/nz/brands/janola)
- [Earthwise](/demand/nz/brands/earthwise)
- [Morning Fresh](/demand/nz/brands/morning-fresh)
- [Harpic](/demand/nz/brands/harpic): Head-to-head: /demand/nz/compare/harpic-vs-selleys
- [Domex](/demand/nz/brands/domex): Head-to-head: /demand/nz/compare/domex-vs-selleys
- [White King](/demand/nz/brands/white-king): Head-to-head: /demand/nz/compare/selleys-vs-white-king
- [Ajax](/demand/nz/brands/ajax): Head-to-head: /demand/nz/compare/ajax-vs-selleys
- [Pine O Cleen](/demand/nz/brands/pine-o-cleen): Head-to-head: /demand/nz/compare/pine-o-cleen-vs-selleys

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Selleys: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/selleys

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/selleys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.