---
title: "Sellar & Sellar: search popularity and Share of Search in New Zealand"
description: "Sellar & Sellar provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sellar-sellar"
publisher: "Brandwave"
---

# Sellar & Sellar: search popularity and Share of Search in New Zealand

Sellar & Sellar provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sellar & Sellar
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among masterton accounting firms**: 22%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Masterton accounting firms | 2 | 22% | 110 |

- [Masterton accounting firms](/demand/nz/categories/nz-masterton-accounting-firms)

## How has branded search demand for Sellar & Sellar changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sellar & Sellar in New Zealand fell from 120 to 110.
- Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand increased from 19.4% to 22%.
- Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 28.1% in February 2026 and was lowest at 17.5% in June 2026.

## How did search popularity change for New Zealand masterton accounting firms in August 2026?

- In August 2026, Osborne Group gained estimated Share of Search among masterton accounting firms in New Zealand, from 9.1% to 12%.
- In August 2026, Sellar & Sellar gained estimated Share of Search among masterton accounting firms in New Zealand, from 20% to 22%.
- In August 2026, DPA lost estimated Share of Search among masterton accounting firms in New Zealand, from 70.9% to 66%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Masterton accounting firms | 120 | 19.4% | 2 |
| Nov 2025 | Masterton accounting firms | 120 | 18.8% | 2 |
| Dec 2025 | Masterton accounting firms | 100 | 22.2% | 2 |
| Jan 2026 | Masterton accounting firms | 120 | 25.5% | 2 |
| Feb 2026 | Masterton accounting firms | 180 | 28.1% | 2 |
| Mar 2026 | Masterton accounting firms | 140 | 25.5% | 2 |
| Apr 2026 | Masterton accounting firms | 140 | 25% | 2 |
| May 2026 | Masterton accounting firms | 140 | 24.6% | 2 |
| Jun 2026 | Masterton accounting firms | 110 | 17.5% | 2 |
| Jul 2026 | Masterton accounting firms | 110 | 20% | 2 |
| Aug 2026 | Masterton accounting firms | 110 | 22% | 2 |
| Sep 2026 | Masterton accounting firms | — | — | — |

## How is Sellar & Sellar measured?

Brandwave collects information about searches that people make online using Sellar & Sellar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sellar & sellar”
- “sellar & sellar masterton”
- “sellar and sellar”
- “sellar and sellar masterton”
- “sellar.co.nz”

## Which masterton accounting firms compete with Sellar & Sellar?

- [DPA](/demand/nz/brands/dpa): Head-to-head: /demand/nz/compare/dpa-vs-sellar-sellar
- [Osborne Group](/demand/nz/brands/osborne-group): Head-to-head: /demand/nz/compare/osborne-group-vs-sellar-sellar

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sellar & Sellar: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sellar-sellar

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sellar-sellar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.