---
title: "Seiko: search popularity and Share of Search in New Zealand"
description: "Seiko is a watch brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/seiko"
publisher: "Brandwave"
---

# Seiko: search popularity and Share of Search in New Zealand

Seiko is a watch brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Seiko
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among watch brands**: 22.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Watch brands | 2 | 22.8% | 24.5K |

- [Watch brands](/demand/nz/categories/nz-watch-brands)

## How has branded search demand for Seiko changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Seiko in New Zealand rose from 16.8K to 24.5K.
- Across the 11 months ending August 2026, Seiko’s estimated Share of Search among watch brands in New Zealand increased from 18.6% to 22.8%.
- Across the 11 months ending August 2026, Seiko’s estimated Share of Search among watch brands in New Zealand peaked at 22.8% in July 2026 and was lowest at 16.1% in November 2025.
- Across the 11 months ending August 2026, Seiko rose from 3rd to 2nd among watch brands in New Zealand.

## How did search popularity change for New Zealand watch brands in August 2026?

- In August 2026, Casio gained estimated Share of Search among watch brands in New Zealand, from 27.3% to 28.4%.
- In August 2026, Rolex gained estimated Share of Search among watch brands in New Zealand, from 20.8% to 21.8%.
- In August 2026, Tissot lost estimated Share of Search among watch brands in New Zealand, from 10.5% to 9.5%.
- In August 2026, TAG Heuer lost estimated Share of Search among watch brands in New Zealand, from 5.6% to 5%.
- Estimated monthly branded searches for Seiko in New Zealand rose 45.8% over 11 measured months, from 16.8K to 24.5K in August 2026.
- Estimated monthly branded searches for Omega in New Zealand rose 42.3% over 11 measured months, from 2.8K to 4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Watch brands | 16.8K | 18.6% | 3 |
| Nov 2025 | Watch brands | 15K | 16.1% | 3 |
| Dec 2025 | Watch brands | 18.1K | 18.1% | 3 |
| Jan 2026 | Watch brands | 15.8K | 17.3% | 3 |
| Feb 2026 | Watch brands | 15.8K | 18.5% | 3 |
| Mar 2026 | Watch brands | 15.9K | 17.4% | 3 |
| Apr 2026 | Watch brands | 16.1K | 18% | 3 |
| May 2026 | Watch brands | 20.9K | 19.8% | 3 |
| Jun 2026 | Watch brands | 21.8K | 21.1% | 3 |
| Jul 2026 | Watch brands | 21.6K | 22.8% | 2 |
| Aug 2026 | Watch brands | 24.5K | 22.8% | 2 |
| Sep 2026 | Watch brands | — | — | — |

## How is Seiko measured?

Brandwave collects information about searches that people make online using Seiko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “grand seiko”
- “mens watches seiko”
- “seiko”
- “seiko 5”
- “seiko 5 gmt”
- “seiko 5 sports”
- “seiko 5 sports watch”
- “seiko alpinist”
- “seiko chrono”
- “seiko female watch”
- “seiko near me”
- “seiko nz”
- “seiko online”
- “seiko presage”
- “seiko prospex”
- “seiko speedtimer”
- “seiko watch”
- “seikowatches com”

## Which watch brands compete with Seiko?

- [Casio](/demand/nz/brands/casio): Head-to-head: /demand/nz/compare/casio-vs-seiko
- [Rolex](/demand/nz/brands/rolex): Head-to-head: /demand/nz/compare/rolex-vs-seiko
- [Tissot](/demand/nz/brands/tissot): Head-to-head: /demand/nz/compare/seiko-vs-tissot
- [Citizen](/demand/nz/brands/citizen): Head-to-head: /demand/nz/compare/citizen-vs-seiko
- [TAG Heuer](/demand/nz/brands/tag-heuer): Head-to-head: /demand/nz/compare/seiko-vs-tag-heuer
- [Omega](/demand/nz/brands/omega)
- [Fossil](/demand/nz/brands/fossil)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Seiko: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/seiko

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/seiko. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.