---
title: "Twilio Segment: search popularity and Share of Search in New Zealand"
description: "Twilio Segment is a customer data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/segment"
publisher: "Brandwave"
---

# Twilio Segment: search popularity and Share of Search in New Zealand

Twilio Segment is a customer data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Twilio Segment
- **Owned by**: Twilio
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among customer data platforms**: 11.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Customer data platforms | 4 | 11.1% | 20 |

- [Customer data platforms](/demand/nz/categories/nz-customer-data-platforms)

## How has branded search demand for Twilio Segment changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Twilio Segment in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms in New Zealand increased from 10% to 11.1%.
- Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms in New Zealand peaked at 20% in January 2026 and was lowest at 6.7% in July 2026.
- Across the 11 months ending August 2026, Twilio Segment rose from 5th to 4th among customer data platforms in New Zealand.

## How did search popularity change for New Zealand customer data platforms in August 2026?

- In August 2026, RudderStack overtook mParticle to rank 2nd among customer data platforms in New Zealand, at 22.2%.
- In August 2026, Twilio Segment overtook mParticle to rank 4th among customer data platforms in New Zealand, at 11.1%.
- In August 2026, Tealium gained estimated Share of Search among customer data platforms in New Zealand, from 40% to 44.4%.
- In August 2026, Bloomreach lost estimated Share of Search among customer data platforms in New Zealand, from 26.7% to 16.7%.
- In August 2026, mParticle lost estimated Share of Search among customer data platforms in New Zealand, from 13.3% to 5.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Customer data platforms | 20 | 10% | 5 |
| Nov 2025 | Customer data platforms | 20 | 8.3% | 5 |
| Dec 2025 | Customer data platforms | 20 | 16.7% | 4 |
| Jan 2026 | Customer data platforms | 30 | 20% | 3 |
| Feb 2026 | Customer data platforms | 20 | 11.1% | 4 |
| Mar 2026 | Customer data platforms | 20 | 10.5% | 4 |
| Apr 2026 | Customer data platforms | 20 | 13.3% | 4 |
| May 2026 | Customer data platforms | 20 | 15.4% | 4 |
| Jun 2026 | Customer data platforms | 30 | 17.6% | 4 |
| Jul 2026 | Customer data platforms | 10 | 6.7% | 5 |
| Aug 2026 | Customer data platforms | 20 | 11.1% | 4 |
| Sep 2026 | Customer data platforms | — | — | — |

## How is Twilio Segment measured?

Brandwave collects information about searches that people make online using Twilio Segment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “segment cdp”
- “segment customer data”
- “segment io”

## Which customer data platforms compete with Twilio Segment?

- [Tealium](/demand/nz/brands/tealium): Head-to-head: /demand/nz/compare/segment-vs-tealium
- [RudderStack](/demand/nz/brands/rudderstack): Head-to-head: /demand/nz/compare/rudderstack-vs-segment
- [Bloomreach](/demand/nz/brands/bloomreach): Head-to-head: /demand/nz/compare/bloomreach-vs-segment
- [mParticle](/demand/nz/brands/mparticle): Head-to-head: /demand/nz/compare/mparticle-vs-segment

## Who owns Twilio Segment?

Twilio Segment is owned by Twilio. Brandwave does not track any other brands owned by Twilio.

- [Twilio](/demand/nz/companies/twilio): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Twilio Segment?

Twilio Segment is owned by Twilio. Brandwave does not track any other brands owned by Twilio.

## Cite this page

Brandwave. "Twilio Segment: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/segment

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/segment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.