---
title: "How popular is Segafredo Zanetti? Searches and AI answers in New Zealand"
description: "Segafredo Zanetti rents coffee machines and supplies roasted coffee for New Zealand offices and cafés. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/segafredo-zanetti"
publisher: "Brandwave"
---

# How popular is Segafredo Zanetti? Searches and AI answers in New Zealand

Segafredo Zanetti rents coffee machines and supplies roasted coffee for New Zealand offices and cafés. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Segafredo Zanetti
- **Owned by**: Massimo Zanetti Beverage Group
- **Market**: New Zealand
- **Measured month**: Oct 2026
- **Share of Search among workplace coffee suppliers**: 12.4%

## Where does Segafredo Zanetti compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Workplace coffee suppliers | 4 | 12.4% | 260 |

- [Workplace coffee suppliers](/demand/nz/categories/nz-workplace-coffee-suppliers)

## Top workplace coffee suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segafredo Zanetti was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Segafredo Zanetti is the fourth most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Coffee Suppliers | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| The New Zealand Coffee Co | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Essential Coffee | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Segafredo Zanetti | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Ignite Coffee | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Coffee4Business | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Cascade Coffee Co. | 7th | 3 of 3 | 0 of 2 | 3 of 5 |
| Foundation Coffee | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Coffee Biz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| 7 Grams Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about workplace coffee suppliers

- Asked ChatGPT "Which workplace coffee supplier should I hire in New Zealand?": 1. Coffee Suppliers, 2. The New Zealand Coffee Co, 3. Essential Coffee, 4. Coffee4Business, 5. Cascade Coffee Co.
- Asked ChatGPT "What are the best workplace coffee suppliers in New Zealand?": 1. Coffee Suppliers, 2. The New Zealand Coffee Co, 3. Essential Coffee, 4. Coffee4Business, 5. Foundation Coffee, 6. Cascade Coffee Co.
- Asked ChatGPT "What's the best workplace coffee supplier in New Zealand for an office coffee setup?": 1. Coffee Suppliers, 2. Essential Coffee, 3. The New Zealand Coffee Co, 4. Cascade Coffee Co.
- Searched Google, AI Overview "office coffee supply": 1. Ignite Coffee, 2. Segafredo Zanetti
- Searched Google, AI Overview "coffee machine rental nz": 1. Coffee Suppliers, 2. Segafredo Zanetti, 3. The New Zealand Coffee Co

Not named in any answer: Coffee Biz and 7 Grams Coffee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Segafredo Zanetti changed in New Zealand over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Segafredo Zanetti in New Zealand fell from 400 to 260.
- Across the 12 months ending October 2026, Segafredo Zanetti’s share of searches among workplace coffee suppliers in New Zealand decreased from 16% to 12.4%.
- Across the 12 months ending October 2026, Segafredo Zanetti’s share of searches among workplace coffee suppliers in New Zealand peaked at 19.4% in April 2026 and was lowest at 12.4% in October 2026.
- Across the 12 months ending October 2026, Segafredo Zanetti fell from 3rd to 4th among workplace coffee suppliers in New Zealand.

## How did search popularity change for New Zealand workplace coffee suppliers in October 2026?

- In October 2026, Coffee Suppliers overtook Segafredo Zanetti to rank 3rd among workplace coffee suppliers in New Zealand, with 13.8% of the searches.
- In October 2026, Foundation Coffee gained share of searches among workplace coffee suppliers in New Zealand, from 23.1% to 24.8%.
- In October 2026, Segafredo Zanetti lost share of searches among workplace coffee suppliers in New Zealand, from 14.9% to 12.4%.
- In October 2026, The New Zealand Coffee Co lost share of searches among workplace coffee suppliers in New Zealand, from 26.2% to 25.2%.
- Coffee Biz’s share of searches among workplace coffee suppliers in New Zealand has gained ground for 3 months in a row, from 7.7% to 10% in October 2026.
- 7 Grams Coffee’s share of searches among workplace coffee suppliers in New Zealand has gained ground for 3 months in a row, from 0.37% to 0.95% in October 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Workplace coffee suppliers | 400 | 16% | 3 |
| Dec 2025 | Workplace coffee suppliers | 390 | 16.2% | 3 |
| Jan 2026 | Workplace coffee suppliers | 450 | 17% | 3 |
| Feb 2026 | Workplace coffee suppliers | 370 | 14.7% | 4 |
| Mar 2026 | Workplace coffee suppliers | 350 | 12.8% | 4 |
| Apr 2026 | Workplace coffee suppliers | 490 | 19.4% | 2 |
| May 2026 | Workplace coffee suppliers | 440 | 14.8% | 3 |
| Jun 2026 | Workplace coffee suppliers | 370 | 13.1% | 4 |
| Jul 2026 | Workplace coffee suppliers | 490 | 17.9% | 3 |
| Aug 2026 | Workplace coffee suppliers | 360 | 14.5% | 3 |
| Sep 2026 | Workplace coffee suppliers | 330 | 14.9% | 3 |
| Oct 2026 | Workplace coffee suppliers | 260 | 12.4% | 4 |

## How are Segafredo Zanetti’s branded searches counted?

Brandwave collects information about searches that people make online using Segafredo Zanetti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cafe segafredo”
- “capsule segafredo”
- “capsule segafredo espresso”
- “capsules segafredo”
- “coffee system segafredo”
- “espresso segafredo zanetti”
- “espresso workz”
- “espressoworkz”
- “extra strong segafredo”
- “hot ciok segafredo”
- “intermezzo segafredo”
- “italian coffee segafredo”
- “machine segafredo”
- “segafredo”
- “segafredo 100 arabica”
- “segafredo 500g”
- “segafredo barista”
- “segafredo beans”
- “segafredo caffe”
- “segafredo capsule”
- “segafredo capsule machine”
- “segafredo capsules”
- “segafredo casa”
- “segafredo coffee beans”
- “segafredo coffee capsules”
- “segafredo coffee cups”
- “segafredo coffee maker”
- “segafredo coffee pods”
- “segafredo coffee system”
- “segafredo company”
- “segafredo crema selezione”
- “segafredo cups”
- “segafredo decaf”
- “segafredo decaffeinato”
- “segafredo emozioni”
- “segafredo espresso”
- “segafredo espresso beans”
- “segafredo espresso capsules”
- “segafredo espresso casa”
- “segafredo espresso cups”
- “segafredo espresso machine”
- “segafredo extra mild”
- “segafredo extra strong”
- “segafredo ground coffee”
- “segafredo hot ciok”
- “segafredo instant coffee”
- “segafredo intermezzo”
- “segafredo intermezzo beans”
- “segafredo intermezzo coffee”
- “segafredo l originale”
- “segafredo machine”
- “segafredo machines”
- “segafredo massimo”
- “segafredo nespresso”
- “segafredo organic”
- “segafredo organica”
- “segafredo pods”
- “segafredo service”
- “segafredo system”
- “segafredo tea”
- “segafredo zanetti”
- “segafredo zanetti cups”
- “segafredo zanetti espresso”
- “segafredo zanetti espresso machine”
- “segafredo zanetti italia”
- “segafredo zanetti machine”
- “segafredo zanetti massimo”
- “segafredozanetti”

## Which workplace coffee suppliers compete with Segafredo Zanetti?

- [The New Zealand Coffee Co](/demand/nz/brands/nz-coffee-co): Head-to-head: /demand/nz/compare/nz-coffee-co-vs-segafredo-zanetti
- [Foundation Coffee](/demand/nz/brands/foundation-coffee): Head-to-head: /demand/nz/compare/foundation-coffee-vs-segafredo-zanetti
- [Coffee Suppliers](/demand/nz/brands/coffee-suppliers): Head-to-head: /demand/nz/compare/coffee-suppliers-vs-segafredo-zanetti
- [Coffee Biz](/demand/nz/brands/coffee-biz): Head-to-head: /demand/nz/compare/coffee-biz-vs-segafredo-zanetti
- [Ignite Coffee](/demand/nz/brands/ignite-coffee): Head-to-head: /demand/nz/compare/ignite-coffee-vs-segafredo-zanetti
- [Essential Coffee](/demand/nz/brands/essential-coffee)
- [Coffee4Business](/demand/nz/brands/coffee4business)
- [7 Grams Coffee](/demand/nz/brands/7-grams-coffee)
- [Cascade Coffee Co.](/demand/nz/brands/cascade-coffee-co)

## Who owns Segafredo Zanetti?

Segafredo Zanetti is owned by Massimo Zanetti Beverage Group. Brandwave does not track any other brands owned by Massimo Zanetti Beverage Group.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Segafredo Zanetti?

Segafredo Zanetti is owned by Massimo Zanetti Beverage Group. Brandwave does not track any other brands owned by Massimo Zanetti Beverage Group.

## Cite this page

Brandwave. "How popular is Segafredo Zanetti? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/segafredo-zanetti

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/segafredo-zanetti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.