---
title: "Seed: search popularity and Share of Search in New Zealand"
description: "Seed makes probiotics sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/seed"
publisher: "Brandwave"
---

# Seed: search popularity and Share of Search in New Zealand

Seed makes probiotics sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Seed
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among probiotic brands**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Probiotic brands | 5 | 1.5% | 130 |

- [Probiotic brands](/demand/nz/categories/nz-probiotic-brands)

## How has branded search demand for Seed changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Seed in New Zealand rose from 20 to 130.
- Across the 11 months ending August 2026, Seed’s estimated Share of Search among probiotic brands in New Zealand increased from 0.26% to 1.5%.
- Across the 11 months ending August 2026, Seed’s estimated Share of Search among probiotic brands in New Zealand peaked at 1.6% in May 2026 and was lowest at 0.16% in December 2025.

## How did search popularity change for New Zealand probiotic brands in August 2026?

- In August 2026, Blackmores gained estimated Share of Search among probiotic brands in New Zealand, from 36.5% to 38.2%.
- In August 2026, Yakult lost estimated Share of Search among probiotic brands in New Zealand, from 40.9% to 39%.
- Estimated monthly branded searches for Seed in New Zealand rose 550% over 11 measured months, from 20 to 130 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Probiotic brands | 20 | 0.26% | 5 |
| Nov 2025 | Probiotic brands | 20 | 0.28% | 5 |
| Dec 2025 | Probiotic brands | 10 | 0.16% | 5 |
| Jan 2026 | Probiotic brands | 20 | 0.28% | 5 |
| Feb 2026 | Probiotic brands | 30 | 0.44% | 5 |
| Mar 2026 | Probiotic brands | 40 | 0.51% | 5 |
| Apr 2026 | Probiotic brands | 100 | 1.3% | 5 |
| May 2026 | Probiotic brands | 130 | 1.6% | 5 |
| Jun 2026 | Probiotic brands | 110 | 1.4% | 5 |
| Jul 2026 | Probiotic brands | 130 | 1.5% | 5 |
| Aug 2026 | Probiotic brands | 130 | 1.5% | 5 |
| Sep 2026 | Probiotic brands | — | — | — |

## How is Seed measured?

Brandwave collects information about searches that people make online using Seed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “seed daily synbiotic probiotic”
- “seed ds 01”
- “seed gut health”

## Which probiotic brands compete with Seed?

- [Yakult](/demand/nz/brands/yakult): Head-to-head: /demand/nz/compare/seed-vs-yakult
- [Blackmores](/demand/nz/brands/blackmores): Head-to-head: /demand/nz/compare/blackmores-vs-seed
- [Inner Health](/demand/nz/brands/inner-health): Head-to-head: /demand/nz/compare/inner-health-vs-seed
- [Life-Space](/demand/nz/brands/life-space): Head-to-head: /demand/nz/compare/life-space-vs-seed

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Seed: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/seed

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/seed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.