---
title: "Seed Heritage: search popularity and Share of Search in New Zealand"
description: "Seed Heritage is a fashion retailer selling women's clothing in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/seed-heritage"
publisher: "Brandwave"
---

# Seed Heritage: search popularity and Share of Search in New Zealand

Seed Heritage is a fashion retailer selling women's clothing in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Seed Heritage
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among women's fashion retailers**: 2.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Women's fashion retailers | 9 | 2.2% | 18.1K |

- [Women's fashion retailers](/demand/nz/categories/nz-womens-fashion-retailers)

## How has branded search demand for Seed Heritage changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Seed Heritage in New Zealand fell from 20.3K to 18.1K.
- Across the 11 months ending August 2026, Seed Heritage’s estimated Share of Search among women's fashion retailers in New Zealand held steady, from 2.5% to 2.2%.

## How did search popularity change for New Zealand women's fashion retailers in August 2026?

- In August 2026, Country Road overtook Zara to rank 4th among women's fashion retailers in New Zealand, at 10.6%.
- In August 2026, Glassons gained estimated Share of Search among women's fashion retailers in New Zealand, from 22.1% to 23.5%.
- In August 2026, Witchery gained estimated Share of Search among women's fashion retailers in New Zealand, from 2.5% to 3.2%.
- In August 2026, Max gained estimated Share of Search among women's fashion retailers in New Zealand, from 3% to 3.6%.
- In August 2026, Cotton On lost estimated Share of Search among women's fashion retailers in New Zealand, from 34.8% to 29.4%.
- Estimated monthly branded searches for Zara in New Zealand rose 12.4% over 11 measured months, from 68.8K to 77.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Women's fashion retailers | 20.3K | 2.5% | 9 |
| Nov 2025 | Women's fashion retailers | 24.8K | 2.3% | 9 |
| Dec 2025 | Women's fashion retailers | 24.6K | 2.3% | 9 |
| Jan 2026 | Women's fashion retailers | 18.4K | 2.3% | 9 |
| Feb 2026 | Women's fashion retailers | 15.3K | 2% | 9 |
| Mar 2026 | Women's fashion retailers | 18.4K | 2% | 9 |
| Apr 2026 | Women's fashion retailers | 18.4K | 1.9% | 9 |
| May 2026 | Women's fashion retailers | 22.2K | 2.2% | 9 |
| Jun 2026 | Women's fashion retailers | 18.1K | 2.1% | 9 |
| Jul 2026 | Women's fashion retailers | 15K | 1.7% | 9 |
| Aug 2026 | Women's fashion retailers | 18.1K | 2.2% | 9 |
| Sep 2026 | Women's fashion retailers | — | — | — |

## How is Seed Heritage measured?

Brandwave collects information about searches that people make online using Seed Heritage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “seed clothing”
- “seed clothing dresses”
- “seed clothing online”
- “seed clothing store”
- “seed clothing womens”
- “seed heritage”
- “seed heritage clothing”
- “seed heritage dress”
- “seed heritage near me”
- “seed heritage new zealand”
- “seed heritage nz”
- “seed heritage online”
- “seed heritage sale”
- “seed heritage shop”
- “seed heritage sylvia park”
- “seedheritage”
- “seedheritage clothing”
- “seedheritage com”
- “seedheritage nz”
- “seedheritage online”

## Which women's fashion retailers compete with Seed Heritage?

- [Cotton On](/demand/nz/brands/cotton-on)
- [Glassons](/demand/nz/brands/glassons)
- [Postie](/demand/nz/brands/postie)
- [Country Road](/demand/nz/brands/country-road): Head-to-head: /demand/nz/compare/country-road-vs-seed-heritage
- [Zara](/demand/nz/brands/zara): Head-to-head: /demand/nz/compare/seed-heritage-vs-zara
- [H&M](/demand/nz/brands/h-and-m): Head-to-head: /demand/nz/compare/h-and-m-vs-seed-heritage
- [Max](/demand/nz/brands/max): Head-to-head: /demand/nz/compare/max-vs-seed-heritage
- [Witchery](/demand/nz/brands/witchery): Head-to-head: /demand/nz/compare/seed-heritage-vs-witchery

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Seed Heritage: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/seed-heritage

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/seed-heritage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.