---
title: "Security Specialists: search popularity and Share of Search in New Zealand"
description: "Security Specialists provides security alarm, CCTV and access control installation services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/security-specialists"
publisher: "Brandwave"
---

# Security Specialists: search popularity and Share of Search in New Zealand

Security Specialists provides security alarm, CCTV and access control installation services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Security Specialists
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dunedin security system installers**: 4.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dunedin security system installers | 3 | 4.9% | 50 |

- [Dunedin security system installers](/demand/nz/categories/nz-dunedin-security-system-installers)

## How has branded search demand for Security Specialists changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Security Specialists in New Zealand held steady at 50.
- Across the 11 months ending August 2026, Security Specialists’ estimated Share of Search among dunedin security system installers in New Zealand increased from 4.3% to 4.9%.
- Across the 11 months ending August 2026, Security Specialists’ estimated Share of Search among dunedin security system installers in New Zealand peaked at 6% in November 2025 and was lowest at 3.5% in February 2026.

## How did search popularity change for New Zealand dunedin security system installers in August 2026?

- In August 2026, AEC Security overtook Advanced Security to rank 2nd among dunedin security system installers in New Zealand, at 4.9%.
- In August 2026, Security Specialists gained estimated Share of Search among dunedin security system installers in New Zealand, from 3.5% to 4.9%.
- In August 2026, Begg Security Group lost estimated Share of Search among dunedin security system installers in New Zealand, from 89.6% to 87.3%.
- In August 2026, Advanced Security lost estimated Share of Search among dunedin security system installers in New Zealand, from 4.3% to 2.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dunedin security system installers | 50 | 4.3% | 3 |
| Nov 2025 | Dunedin security system installers | 70 | 6% | 2 |
| Dec 2025 | Dunedin security system installers | 40 | 3.6% | 2 |
| Jan 2026 | Dunedin security system installers | 50 | 4.4% | 3 |
| Feb 2026 | Dunedin security system installers | 50 | 3.5% | 3 |
| Mar 2026 | Dunedin security system installers | 70 | 4.8% | 2 |
| Apr 2026 | Dunedin security system installers | 50 | 4.5% | 2 |
| May 2026 | Dunedin security system installers | 50 | 4.3% | 2 |
| Jun 2026 | Dunedin security system installers | 50 | 4.3% | 3 |
| Jul 2026 | Dunedin security system installers | 40 | 3.5% | 3 |
| Aug 2026 | Dunedin security system installers | 50 | 4.9% | 3 |
| Sep 2026 | Dunedin security system installers | — | — | — |

## How is Security Specialists measured?

Brandwave collects information about searches that people make online using Security Specialists’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “security specialists dunedin”

## Which dunedin security system installers compete with Security Specialists?

- [Begg Security Group](/demand/nz/brands/begg-security-group): Head-to-head: /demand/nz/compare/begg-security-group-vs-security-specialists
- [AEC Security](/demand/nz/brands/aec-security): Head-to-head: /demand/nz/compare/aec-security-vs-security-specialists
- [Advanced Security](/demand/nz/brands/advanced-security): Head-to-head: /demand/nz/compare/advanced-security-vs-security-specialists

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Security Specialists: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/security-specialists

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/security-specialists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.