---
title: "Securecom: search popularity in New Zealand"
description: "Securecom is a cybersecurity services company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/securecom"
publisher: "Brandwave"
---

# Securecom: search popularity in New Zealand

Securecom is a cybersecurity services company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Securecom
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among cybersecurity vendors**: 3.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cybersecurity vendors | 8 | 3.4% | 320 |

- [Cybersecurity vendors](/demand/nz/categories/nz-cybersecurity-companies)

## Top cybersecurity vendors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Securecom was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Securecom is the fourth most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CyberCX | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| DEFEND | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Datacom | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Securecom | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fortinet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| CrowdStrike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Check Point | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Sophos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Palo Alto Networks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Darktrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cybersecurity vendors

- Asked ChatGPT "Which cybersecurity vendor should I use in New Zealand?": 1. CyberCX, 2. Datacom
- Asked ChatGPT "What are the best cybersecurity vendors in New Zealand?": 1. CyberCX, 2. DEFEND, 3. Datacom, 4. Securecom
- Asked ChatGPT "What's the best cybersecurity vendor in New Zealand for protecting business systems?": 1. DEFEND, 2. CyberCX, 3. Securecom
- Searched Google, AI Overview "business cyber security": named none of the brands we track
- Searched Google, AI Overview "ransomware protection software": 1. Check Point

Not named in any answer: Fortinet, CrowdStrike, Sophos, Palo Alto Networks and Darktrace.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Securecom changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Securecom in New Zealand fell from 390 to 320.
- Across the 12 months ending September 2026, Securecom’s share of searches among cybersecurity vendors in New Zealand decreased from 4% to 3.4%.
- Across the 12 months ending September 2026, Securecom’s share of searches among cybersecurity vendors in New Zealand peaked at 6.1% in March 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, Securecom fell from 7th to 8th among cybersecurity vendors in New Zealand.

## How did search popularity change for New Zealand cybersecurity vendors in September 2026?

- In September 2026, CrowdStrike gained share of searches among cybersecurity vendors in New Zealand, from 10.6% to 11.8%.
- In September 2026, CyberCX gained share of searches among cybersecurity vendors in New Zealand, from 5.1% to 6.2%.
- In September 2026, Securecom lost share of searches among cybersecurity vendors in New Zealand, from 4.1% to 3.4%.
- In September 2026, Palo Alto Networks lost share of searches among cybersecurity vendors in New Zealand, from 4.2% to 3.7%.
- Estimated monthly branded searches for DEFEND in New Zealand rose 18.8% over 12 measured months, from 160 to 190 in September 2026.
- Estimated monthly branded searches for Check Point in New Zealand rose 10% over 12 measured months, from 600 to 660 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cybersecurity vendors | 390 | 4% | 7 |
| Nov 2025 | Cybersecurity vendors | 390 | 4.1% | 7 |
| Dec 2025 | Cybersecurity vendors | 210 | 2.6% | 7 |
| Jan 2026 | Cybersecurity vendors | 260 | 3.4% | 7 |
| Feb 2026 | Cybersecurity vendors | 320 | 3.5% | 7 |
| Mar 2026 | Cybersecurity vendors | 720 | 6.1% | 6 |
| Apr 2026 | Cybersecurity vendors | 320 | 3.5% | 8 |
| May 2026 | Cybersecurity vendors | 390 | 4% | 7 |
| Jun 2026 | Cybersecurity vendors | 390 | 3.8% | 7 |
| Jul 2026 | Cybersecurity vendors | 390 | 4.2% | 6 |
| Aug 2026 | Cybersecurity vendors | 390 | 4.1% | 8 |
| Sep 2026 | Cybersecurity vendors | 320 | 3.4% | 8 |

## How are Securecom’s branded searches counted?

Brandwave collects information about searches that people make online using Securecom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “securecom”

## Which cybersecurity vendors compete with Securecom?

- [Datacom](/demand/nz/brands/datacom)
- [Fortinet](/demand/nz/brands/fortinet)
- [CrowdStrike](/demand/nz/brands/crowdstrike)
- [Check Point](/demand/nz/brands/check-point)
- [CyberCX](/demand/nz/brands/cybercx): Head-to-head: /demand/nz/compare/cybercx-vs-securecom
- [Sophos](/demand/nz/brands/sophos): Head-to-head: /demand/nz/compare/securecom-vs-sophos
- [Palo Alto Networks](/demand/nz/brands/palo-alto-networks): Head-to-head: /demand/nz/compare/palo-alto-networks-vs-securecom
- [DEFEND](/demand/nz/brands/defend-nz): Head-to-head: /demand/nz/compare/defend-nz-vs-securecom
- [Darktrace](/demand/nz/brands/darktrace): Head-to-head: /demand/nz/compare/darktrace-vs-securecom

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Securecom: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/securecom

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/securecom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
