---
title: "Sealord: search popularity and Share of Search in New Zealand"
description: "Sealord makes canned fish sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sealord"
publisher: "Brandwave"
---

# Sealord: search popularity and Share of Search in New Zealand

Sealord makes canned fish sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sealord
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among canned fish brands**: 66.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Canned fish brands | 1 | 66.7% | 3.3K |

- [Canned fish brands](/demand/nz/categories/nz-canned-fish-brands)

## How has branded search demand for Sealord changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sealord in New Zealand rose from 2.7K to 3.3K.
- Across the 11 months ending August 2026, Sealord’s estimated Share of Search among canned fish brands in New Zealand decreased from 72% to 66.7%.
- Across the 11 months ending August 2026, Sealord’s estimated Share of Search among canned fish brands in New Zealand peaked at 73.7% in November 2025 and was lowest at 64.1% in April 2026.

## How did search popularity change for New Zealand canned fish brands in August 2026?

- In August 2026, John West gained estimated Share of Search among canned fish brands in New Zealand, from 17.1% to 20.2%.
- In August 2026, Brunswick gained estimated Share of Search among canned fish brands in New Zealand, from 9.8% to 12.9%.
- In August 2026, Sealord lost estimated Share of Search among canned fish brands in New Zealand, from 72.9% to 66.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Canned fish brands | 2.7K | 72% | 1 |
| Nov 2025 | Canned fish brands | 2.3K | 73.7% | 1 |
| Dec 2025 | Canned fish brands | 1.8K | 70.5% | 1 |
| Jan 2026 | Canned fish brands | 2.5K | 70.8% | 1 |
| Feb 2026 | Canned fish brands | 2.5K | 72.2% | 1 |
| Mar 2026 | Canned fish brands | 3K | 69.7% | 1 |
| Apr 2026 | Canned fish brands | 3K | 64.1% | 1 |
| May 2026 | Canned fish brands | 4.1K | 73% | 1 |
| Jun 2026 | Canned fish brands | 3.6K | 68.4% | 1 |
| Jul 2026 | Canned fish brands | 3.6K | 72.9% | 1 |
| Aug 2026 | Canned fish brands | 3.3K | 66.7% | 1 |
| Sep 2026 | Canned fish brands | — | — | — |

## How is Sealord measured?

Brandwave collects information about searches that people make online using Sealord’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sealord”
- “sealord canned tuna”
- “sealord com”
- “sealord near me”
- “sealord nz”
- “sealord salmon”
- “sealord tuna”
- “sealord tuna and crackers”
- “tuna sealord”

## Which canned fish brands compete with Sealord?

- [John West](/demand/nz/brands/john-west): Head-to-head: /demand/nz/compare/john-west-vs-sealord
- [Brunswick](/demand/nz/brands/brunswick): Head-to-head: /demand/nz/compare/brunswick-vs-sealord
- [Greenseas](/demand/nz/brands/greenseas): Head-to-head: /demand/nz/compare/greenseas-vs-sealord

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sealord: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sealord

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sealord. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.