--- title: "Sea to Summit: search popularity in New Zealand" description: "Sea to Summit makes sleeping pads and outdoor gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sea-to-summit" publisher: "Brandwave" --- # Sea to Summit: search popularity in New Zealand Sea to Summit makes sleeping pads and outdoor gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sea to Summit - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among camping gear brands**: 0.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Camping gear brands | 7 | 0.6% | 720 | | Sleeping bag brands | 3 | 0.65% | 720 | | Sleeping pad brands | 1 | 55.8% | 720 | | Camping cookware brands | 1 | 58.5% | 720 | | Tent pegs brands | 1 | 85.7% | 720 | | Bug net brands | 1 | 91.1% | 720 | - [Camping gear brands](/demand/nz/categories/nz-camping-gear-brands) - [Sleeping bag brands](/demand/nz/categories/nz-sleeping-bag-brands) - [Sleeping pad brands](/demand/nz/categories/nz-sleeping-pad-brands) - [Camping cookware brands](/demand/nz/categories/nz-camping-cookware-brands) - [Tent pegs brands](/demand/nz/categories/nz-tent-pegs-brands) - [Bug net brands](/demand/nz/categories/nz-bug-net-brands) ## Top camping gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sea to Summit is the joint sixth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kathmandu | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kiwi Camping | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Coleman | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | OZtrail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Zempire | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Sea to Summit | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Black Wolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Companion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping gear brands - Asked ChatGPT "Which camping gear brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Coleman, 4. Zempire, 5. Sea to Summit - Asked ChatGPT "What are the best camping gear brands in New Zealand?": 1. Macpac, 2. Kiwi Camping, 3. Kathmandu, 4. Sea to Summit, 5. Zempire - Asked ChatGPT "What's the best camping gear brand in New Zealand for a family campsite?": 1. Kiwi Camping, 2. Macpac, 3. Kathmandu, 4. Coleman - Searched Google, AI Overview "camping equipment nz": 1. Kathmandu, 2. OZtrail, 3. Macpac - Searched Google, AI Overview "outdoor gear nz": 1. Kathmandu, 2. Kiwi Camping Not named in any answer: Black Wolf and Companion. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Sea to Summit changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sea to Summit in New Zealand fell from 880 to 720. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping gear brands in New Zealand held steady, from 0.64% to 0.6%. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping bag brands in New Zealand held steady, from 0.73% to 0.65%. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping pad brands in New Zealand increased from 53.7% to 55.8%. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping pad brands in New Zealand peaked at 57.9% in May 2026 and was lowest at 48.5% in January 2026. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping cookware brands in New Zealand decreased from 62% to 58.5%. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping cookware brands in New Zealand peaked at 69% in February 2026 and was lowest at 58.5% in September 2026. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among tent pegs brands in New Zealand increased from 79.3% to 85.7%. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among tent pegs brands in New Zealand peaked at 85.7% in July 2026 and was lowest at 76.9% in January 2026. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among bug net brands in New Zealand decreased from 96.7% to 91.1%. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among bug net brands in New Zealand peaked at 97.1% in March 2026 and was lowest at 91.1% in September 2026. ## How did search popularity change for New Zealand camping gear brands in September 2026? - In September 2026, Zempire gained share of searches among camping gear brands in New Zealand, from 2.6% to 4%. - In September 2026, Kiwi Camping gained share of searches among camping gear brands in New Zealand, from 1.4% to 2.5%. - In September 2026, OZtrail gained share of searches among camping gear brands in New Zealand, from 1.2% to 1.7%. - In September 2026, Kathmandu lost share of searches among camping gear brands in New Zealand, from 50.2% to 47.9%. - In September 2026, Macpac lost share of searches among camping gear brands in New Zealand, from 43.2% to 41.9%. - Coleman’s share of searches among camping gear brands in New Zealand has gained ground for 3 months in a row, from 0.26% to 0.94% in September 2026. ## How did search popularity change for New Zealand sleeping bag brands in September 2026? - Estimated monthly branded searches for Big Agnes in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026. - Estimated monthly branded searches for Therm-a-Rest in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026. - Estimated monthly branded searches for One Planet in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. - Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. - Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 60.6K to 51.1K in September 2026. - Estimated monthly branded searches for Exped in New Zealand fell 10.7% over 12 measured months, from 280 to 250 in September 2026. ## How did search popularity change for New Zealand sleeping pad brands in September 2026? - In September 2026, Sea to Summit gained share of searches among sleeping pad brands in New Zealand, from 52.2% to 55.8%. - In September 2026, Exped lost share of searches among sleeping pad brands in New Zealand, from 22.5% to 19.4%. - In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands in New Zealand, from 25.4% to 24.8%. ## How did search popularity change for New Zealand camping cookware brands in September 2026? - In September 2026, Snow Peak gained share of searches among camping cookware brands in New Zealand, from 28.2% to 31.7%. - In September 2026, Sea to Summit lost share of searches among camping cookware brands in New Zealand, from 61.5% to 58.5%. - GSI Outdoors’ share of searches among camping cookware brands in New Zealand has lost ground for 3 months in a row, from 1.8% to 0.81% in September 2026. - Estimated monthly branded searches for Stanley in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## How did search popularity change for New Zealand tent pegs brands in September 2026? - In September 2026, Sea to Summit gained share of searches among tent pegs brands in New Zealand, from 81.8% to 85.7%. - In September 2026, Big Agnes lost share of searches among tent pegs brands in New Zealand, from 15.9% to 13.1%. - In September 2026, MSR lost share of searches among tent pegs brands in New Zealand, from 2.3% to 1.2%. ## How did search popularity change for New Zealand bug net brands in September 2026? - In September 2026, Kammok gained share of searches among bug net brands in New Zealand, from 1.3% to 2.5%. - In September 2026, Ticket to the Moon gained share of searches among bug net brands in New Zealand, from 5.2% to 6.3%. - In September 2026, Sea to Summit lost share of searches among bug net brands in New Zealand, from 93.5% to 91.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Camping gear brands | 880 | 0.64% | 7 | | Nov 2025 | Camping gear brands | 1K | 0.54% | 7 | | Dec 2025 | Camping gear brands | 1K | 0.46% | 7 | | Jan 2026 | Camping gear brands | 1K | 0.52% | 7 | | Feb 2026 | Camping gear brands | 1K | 0.73% | 7 | | Mar 2026 | Camping gear brands | 1K | 0.65% | 7 | | Apr 2026 | Camping gear brands | 880 | 0.52% | 6 | | May 2026 | Camping gear brands | 880 | 0.58% | 5 | | Jun 2026 | Camping gear brands | 720 | 0.4% | 6 | | Jul 2026 | Camping gear brands | 720 | 0.43% | 6 | | Aug 2026 | Camping gear brands | 720 | 0.52% | 7 | | Sep 2026 | Camping gear brands | 720 | 0.6% | 7 | | Oct 2025 | Sleeping bag brands | 880 | 0.73% | 3 | | Nov 2025 | Sleeping bag brands | 1K | 0.62% | 3 | | Dec 2025 | Sleeping bag brands | 1K | 0.54% | 3 | | Jan 2026 | Sleeping bag brands | 1K | 0.65% | 3 | | Feb 2026 | Sleeping bag brands | 1K | 0.81% | 3 | | Mar 2026 | Sleeping bag brands | 1K | 0.68% | 3 | | Apr 2026 | Sleeping bag brands | 880 | 0.54% | 3 | | May 2026 | Sleeping bag brands | 880 | 0.59% | 3 | | Jun 2026 | Sleeping bag brands | 720 | 0.41% | 3 | | Jul 2026 | Sleeping bag brands | 720 | 0.44% | 3 | | Aug 2026 | Sleeping bag brands | 720 | 0.54% | 3 | | Sep 2026 | Sleeping bag brands | 720 | 0.65% | 3 | | Oct 2025 | Sleeping pad brands | 880 | 53.7% | 1 | | Nov 2025 | Sleeping pad brands | 1K | 49.8% | 1 | | Dec 2025 | Sleeping pad brands | 1K | 51.3% | 1 | | Jan 2026 | Sleeping pad brands | 1K | 48.5% | 1 | | Feb 2026 | Sleeping pad brands | 1K | 50.8% | 1 | | Mar 2026 | Sleeping pad brands | 1K | 51.3% | 1 | | Apr 2026 | Sleeping pad brands | 880 | 52.1% | 1 | | May 2026 | Sleeping pad brands | 880 | 57.9% | 1 | | Jun 2026 | Sleeping pad brands | 720 | 52.2% | 1 | | Jul 2026 | Sleeping pad brands | 720 | 56.3% | 1 | | Aug 2026 | Sleeping pad brands | 720 | 52.2% | 1 | | Sep 2026 | Sleeping pad brands | 720 | 55.8% | 1 | | Oct 2025 | Camping cookware brands | 880 | 62% | 1 | | Nov 2025 | Camping cookware brands | 1K | 64.5% | 1 | | Dec 2025 | Camping cookware brands | 1K | 59.9% | 1 | | Jan 2026 | Camping cookware brands | 1K | 59.5% | 1 | | Feb 2026 | Camping cookware brands | 1K | 69% | 1 | | Mar 2026 | Camping cookware brands | 1K | 64.5% | 1 | | Apr 2026 | Camping cookware brands | 880 | 61.1% | 1 | | May 2026 | Camping cookware brands | 880 | 63.3% | 1 | | Jun 2026 | Camping cookware brands | 720 | 65.5% | 1 | | Jul 2026 | Camping cookware brands | 720 | 62.6% | 1 | | Aug 2026 | Camping cookware brands | 720 | 61.5% | 1 | | Sep 2026 | Camping cookware brands | 720 | 58.5% | 1 | | Oct 2025 | Tent pegs brands | 880 | 79.3% | 1 | | Nov 2025 | Tent pegs brands | 1K | 78.1% | 1 | | Dec 2025 | Tent pegs brands | 1K | 81.3% | 1 | | Jan 2026 | Tent pegs brands | 1K | 76.9% | 1 | | Feb 2026 | Tent pegs brands | 1K | 82.6% | 1 | | Mar 2026 | Tent pegs brands | 1K | 81.3% | 1 | | Apr 2026 | Tent pegs brands | 880 | 82.2% | 1 | | May 2026 | Tent pegs brands | 880 | 83.8% | 1 | | Jun 2026 | Tent pegs brands | 720 | 81.8% | 1 | | Jul 2026 | Tent pegs brands | 720 | 85.7% | 1 | | Aug 2026 | Tent pegs brands | 720 | 81.8% | 1 | | Sep 2026 | Tent pegs brands | 720 | 85.7% | 1 | | Oct 2025 | Bug net brands | 880 | 96.7% | 1 | | Nov 2025 | Bug net brands | 1K | 94.3% | 1 | | Dec 2025 | Bug net brands | 1K | 94.3% | 1 | | Jan 2026 | Bug net brands | 1K | 96.2% | 1 | | Feb 2026 | Bug net brands | 1K | 95.2% | 1 | | Mar 2026 | Bug net brands | 1K | 97.1% | 1 | | Apr 2026 | Bug net brands | 880 | 95.7% | 1 | | May 2026 | Bug net brands | 880 | 96.7% | 1 | | Jun 2026 | Bug net brands | 720 | 94.7% | 1 | | Jul 2026 | Bug net brands | 720 | 92.3% | 1 | | Aug 2026 | Bug net brands | 720 | 93.5% | 1 | | Sep 2026 | Bug net brands | 720 | 91.1% | 1 | ## How are Sea to Summit’s branded searches counted? Brandwave collects information about searches that people make online using Sea to Summit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sea to summit” ## Which camping gear brands compete with Sea to Summit? - [Kathmandu](/demand/nz/brands/kathmandu) - [Macpac](/demand/nz/brands/macpac) - [Zempire](/demand/nz/brands/zempire) - [Kiwi Camping](/demand/nz/brands/kiwi-camping): Head-to-head: /demand/nz/compare/kiwi-camping-vs-sea-to-summit - [OZtrail](/demand/nz/brands/oztrail): Head-to-head: /demand/nz/compare/oztrail-vs-sea-to-summit - [Coleman](/demand/nz/brands/coleman): Head-to-head: /demand/nz/compare/coleman-vs-sea-to-summit - [Black Wolf](/demand/nz/brands/black-wolf): Head-to-head: /demand/nz/compare/black-wolf-vs-sea-to-summit - [Companion](/demand/nz/brands/companion): Head-to-head: /demand/nz/compare/companion-vs-sea-to-summit ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sea to Summit: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/sea-to-summit This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sea-to-summit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.