---
title: "Scubapro: search popularity in New Zealand"
description: "Scubapro makes dive gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/scubapro"
publisher: "Brandwave"
---

# Scubapro: search popularity in New Zealand

Scubapro makes dive gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Scubapro
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among dive computer brands**: 8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dive computer brands | 3 | 8% | 80 |
| Dive gear brands | 2 | 26.7% | 80 |

- [Dive computer brands](/demand/nz/categories/nz-dive-computer-brands)
- [Dive gear brands](/demand/nz/categories/nz-dive-gear-brands)

## Top dive computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scubapro did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Shearwater | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Garmin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Suunto | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Mares | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Scubapro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cressi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dive computer brands

- Asked ChatGPT "Which dive computer brand should I buy in New Zealand?": 1. Shearwater, 2. Garmin, 3. Suunto
- Asked ChatGPT "What are the best dive computer brands in New Zealand?": 1. Shearwater, 2. Garmin, 3. Suunto, 4. Mares
- Asked ChatGPT "What's the best dive computer brand in New Zealand for recreational diving?": 1. Shearwater, 2. Garmin, 3. Suunto
- Searched Google, AI Overview "best dive computer": 1. Shearwater, 2. Garmin, 3. Suunto, 4. Mares
- Searched Google, AI Overview "dive computer for beginners": 1. Shearwater, 2. Suunto, 3. Mares

Not named in any answer: Scubapro and Cressi.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Scubapro changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Scubapro in New Zealand held steady at 80.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive computer brands in New Zealand increased from 7.1% to 8%.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive computer brands in New Zealand peaked at 10.9% in January 2026 and was lowest at 7.1% in October 2025.
- Across the 12 months ending September 2026, Scubapro rose from 4th to 3rd among dive computer brands in New Zealand.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive gear brands in New Zealand increased from 22.2% to 26.7%.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive gear brands in New Zealand peaked at 27.8% in January 2026 and was lowest at 19.5% in February 2026.

## How did search popularity change for New Zealand dive computer brands in September 2026?

- In September 2026, Suunto gained share of searches among dive computer brands in New Zealand, from 62.8% to 72%.
- In September 2026, Garmin lost share of searches among dive computer brands in New Zealand, from 11.7% to 9%.
- In September 2026, Cressi lost share of searches among dive computer brands in New Zealand, from 9.6% to 7%.
- In September 2026, Shearwater lost share of searches among dive computer brands in New Zealand, from 4.3% to 2%.
- In September 2026, Mares lost share of searches among dive computer brands in New Zealand, from 3.2% to 2%.
- In September 2026, Scubapro lost share of searches among dive computer brands in New Zealand, from 8.5% to 8%.

## How did search popularity change for New Zealand dive gear brands in September 2026?

- In September 2026, Scubapro gained share of searches among dive gear brands in New Zealand, from 20.5% to 26.7%.
- In September 2026, Shearwater lost share of searches among dive gear brands in New Zealand, from 10.3% to 6.7%.
- In September 2026, Apeks lost share of searches among dive gear brands in New Zealand, from 5.1% to 3.3%.
- In September 2026, Mares lost share of searches among dive gear brands in New Zealand, from 7.7% to 6.7%.
- Aqua Lung’s share of searches among dive gear brands in New Zealand has gained ground for 3 months in a row, from 50% to 56.7% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dive computer brands | 80 | 7.1% | 4 |
| Nov 2025 | Dive computer brands | 100 | 7.8% | 4 |
| Dec 2025 | Dive computer brands | 120 | 10.1% | 4 |
| Jan 2026 | Dive computer brands | 150 | 10.9% | 4 |
| Feb 2026 | Dive computer brands | 80 | 8% | 4 |
| Mar 2026 | Dive computer brands | 80 | 8.6% | 3 |
| Apr 2026 | Dive computer brands | 80 | 8.6% | 3 |
| May 2026 | Dive computer brands | 90 | 10% | 3 |
| Jun 2026 | Dive computer brands | 100 | 10.6% | 3 |
| Jul 2026 | Dive computer brands | 80 | 10.5% | 3 |
| Aug 2026 | Dive computer brands | 80 | 8.5% | 4 |
| Sep 2026 | Dive computer brands | 80 | 8% | 3 |
| Oct 2025 | Dive gear brands | 80 | 22.2% | 2 |
| Nov 2025 | Dive gear brands | 100 | 23.3% | 2 |
| Dec 2025 | Dive gear brands | 120 | 25.5% | 2 |
| Jan 2026 | Dive gear brands | 150 | 27.8% | 2 |
| Feb 2026 | Dive gear brands | 80 | 19.5% | 2 |
| Mar 2026 | Dive gear brands | 80 | 22.9% | 2 |
| Apr 2026 | Dive gear brands | 80 | 24.2% | 2 |
| May 2026 | Dive gear brands | 90 | 25% | 2 |
| Jun 2026 | Dive gear brands | 100 | 27.8% | 2 |
| Jul 2026 | Dive gear brands | 80 | 23.5% | 2 |
| Aug 2026 | Dive gear brands | 80 | 20.5% | 2 |
| Sep 2026 | Dive gear brands | 80 | 26.7% | 2 |

## How are Scubapro’s branded searches counted?

Brandwave collects information about searches that people make online using Scubapro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “scubapro”
- “scubapro dive gear”

## Which dive computer brands compete with Scubapro?

- [Suunto](/demand/nz/brands/suunto): Head-to-head: /demand/nz/compare/scubapro-vs-suunto
- [Garmin](/demand/nz/brands/garmin): Head-to-head: /demand/nz/compare/garmin-vs-scubapro
- [Cressi](/demand/nz/brands/cressi): Head-to-head: /demand/nz/compare/cressi-vs-scubapro
- [Mares](/demand/nz/brands/mares): Head-to-head: /demand/nz/compare/mares-vs-scubapro
- [Shearwater](/demand/nz/brands/shearwater): Head-to-head: /demand/nz/compare/scubapro-vs-shearwater

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Scubapro: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/scubapro

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/scubapro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.