--- title: "Scrub Daddy: search popularity in New Zealand" description: "Scrub Daddy makes cleaning sponges and scrubbers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/scrub-daddy" publisher: "Brandwave" --- # Scrub Daddy: search popularity in New Zealand Scrub Daddy makes cleaning sponges and scrubbers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Scrub Daddy - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among grill brush brands**: 41.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Grill brush brands | 1 | 41.6% | 2.9K | - [Grill brush brands](/demand/nz/categories/nz-grill-brush-brands) ## Top grill brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Scrub Daddy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scrub Daddy is the joint third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jumbuck | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Weber | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Scrub Daddy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Traeger | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | OXO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about grill brush brands - Asked ChatGPT "Which grill brush brand should I buy in New Zealand?": 1. Jumbuck, 2. Scrub Daddy - Asked ChatGPT "What are the best grill brush brands in New Zealand?": 1. Weber, 2. Traeger, 3. Jumbuck, 4. Scrub Daddy - Asked ChatGPT "What's the best grill brush brand in New Zealand for a barbecue grill?": 1. Weber - Searched Google, AI Overview "bbq cleaning brush": 1. Jumbuck - Searched Google, AI Overview "barbecue brush": named none of the brands we track Not named in any answer: OXO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Scrub Daddy changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Scrub Daddy in New Zealand held steady at 2.9K. - Across the 12 months ending September 2026, Scrub Daddy’s share of searches among grill brush brands in New Zealand increased from 38.6% to 41.6%. - Across the 12 months ending September 2026, Scrub Daddy’s share of searches among grill brush brands in New Zealand peaked at 54.2% in June 2026 and was lowest at 27.3% in December 2025. ## How did search popularity change for New Zealand grill brush brands in September 2026? - In September 2026, Jumbuck gained share of searches among grill brush brands in New Zealand, from 13.8% to 18.7%. - In September 2026, Weber gained share of searches among grill brush brands in New Zealand, from 4.1% to 4.6%. - In September 2026, Scrub Daddy lost share of searches among grill brush brands in New Zealand, from 45.5% to 41.6%. - In September 2026, OXO lost share of searches among grill brush brands in New Zealand, from 3.3% to 2.4%. - In September 2026, Traeger lost share of searches among grill brush brands in New Zealand, from 33.3% to 32.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Grill brush brands | 2.9K | 38.6% | 1 | | Nov 2025 | Grill brush brands | 2.9K | 34.2% | 2 | | Dec 2025 | Grill brush brands | 2.9K | 27.3% | 2 | | Jan 2026 | Grill brush brands | 3.6K | 42.1% | 1 | | Feb 2026 | Grill brush brands | 2.9K | 50% | 1 | | Mar 2026 | Grill brush brands | 2.9K | 53.1% | 1 | | Apr 2026 | Grill brush brands | 2.9K | 48.8% | 1 | | May 2026 | Grill brush brands | 2.4K | 43.9% | 1 | | Jun 2026 | Grill brush brands | 2.9K | 54.2% | 1 | | Jul 2026 | Grill brush brands | 2.9K | 49.5% | 1 | | Aug 2026 | Grill brush brands | 2.9K | 45.5% | 1 | | Sep 2026 | Grill brush brands | 2.9K | 41.6% | 1 | ## How are Scrub Daddy’s branded searches counted? Brandwave collects information about searches that people make online using Scrub Daddy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “scrub daddy” ## Which grill brush brands compete with Scrub Daddy? - [Traeger](/demand/nz/brands/traeger): Head-to-head: /demand/nz/compare/scrub-daddy-vs-traeger - [Jumbuck](/demand/nz/brands/jumbuck): Head-to-head: /demand/nz/compare/jumbuck-vs-scrub-daddy - [Weber](/demand/nz/brands/weber): Head-to-head: /demand/nz/compare/scrub-daddy-vs-weber - [OXO](/demand/nz/brands/oxo): Head-to-head: /demand/nz/compare/oxo-vs-scrub-daddy ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Scrub Daddy: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/scrub-daddy This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/scrub-daddy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.