--- title: "How popular is Scrap Mart? Searches and AI answers in New Zealand" description: "Scrap Mart is a scrap metal dealer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/scrap-mart" publisher: "Brandwave" --- # How popular is Scrap Mart? Searches and AI answers in New Zealand Scrap Mart is a scrap metal dealer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Scrap Mart - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among scrap metal dealers**: 3.9% ## Where does Scrap Mart compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Scrap metal dealers | 4 | 3.9% | 260 | - [Scrap metal dealers](/demand/nz/categories/nz-scrap-metal-dealers) ## Top scrap metal dealers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Scrap Mart was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Scrap Mart is the third most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Endless Metals Onehunga | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Sims Metal | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Scrap Mart | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Metalcorp | 4th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about scrap metal dealers - Asked ChatGPT "Which scrap metal dealer should I shop at in New Zealand?": 1. Endless Metals Onehunga, 2. Scrap Mart - Asked ChatGPT "What are the best scrap metal dealers in New Zealand?": 1. Sims Metal, 2. Metalcorp, 3. Scrap Mart, 4. Endless Metals Onehunga - Asked ChatGPT "What's the best scrap metal dealer in New Zealand for old metal?": 1. Endless Metals Onehunga, 2. Sims Metal, 3. Scrap Mart - Searched Google, AI Overview "scrap metal prices nz": 1. Sims Metal Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Scrap Mart changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Scrap Mart in New Zealand rose from 20 to 260. - Across the 12 months ending October 2026, Scrap Mart’s share of searches among scrap metal dealers in New Zealand increased from 0.35% to 3.9%. - Across the 12 months ending October 2026, Scrap Mart’s share of searches among scrap metal dealers in New Zealand peaked at 3.9% in October 2026 and was lowest at 0.17% in January 2026. ## How did search popularity change for New Zealand scrap metal dealers in October 2026? - In October 2026, Endless Metals Onehunga gained share of searches among scrap metal dealers in New Zealand, from 46.5% to 54.1%. - In October 2026, Scrap Mart gained share of searches among scrap metal dealers in New Zealand, from 1.8% to 3.9%. - In October 2026, Metalcorp gained share of searches among scrap metal dealers in New Zealand, from 5.1% to 5.9%. - In October 2026, Sims Metal lost share of searches among scrap metal dealers in New Zealand, from 46.5% to 36.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Scrap metal dealers | 20 | 0.35% | 4 | | Dec 2025 | Scrap metal dealers | 20 | 0.31% | 4 | | Jan 2026 | Scrap metal dealers | 10 | 0.17% | 4 | | Feb 2026 | Scrap metal dealers | 10 | 0.21% | 4 | | Mar 2026 | Scrap metal dealers | 20 | 0.34% | 4 | | Apr 2026 | Scrap metal dealers | 20 | 0.34% | 4 | | May 2026 | Scrap metal dealers | 20 | 0.31% | 4 | | Jun 2026 | Scrap metal dealers | 30 | 0.48% | 4 | | Jul 2026 | Scrap metal dealers | 50 | 0.79% | 4 | | Aug 2026 | Scrap metal dealers | 50 | 0.8% | 4 | | Sep 2026 | Scrap metal dealers | 110 | 1.8% | 4 | | Oct 2026 | Scrap metal dealers | 260 | 3.9% | 4 | ## How are Scrap Mart’s branded searches counted? Brandwave collects information about searches that people make online using Scrap Mart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “scrap mart” ## Which scrap metal dealers compete with Scrap Mart? - [Endless Metals Onehunga](/demand/nz/brands/endless-metals-onehunga): Head-to-head: /demand/nz/compare/endless-metals-onehunga-vs-scrap-mart - [Sims Metal](/demand/nz/brands/sims-metal): Head-to-head: /demand/nz/compare/scrap-mart-vs-sims-metal - [Metalcorp](/demand/nz/brands/metalcorp): Head-to-head: /demand/nz/compare/metalcorp-vs-scrap-mart ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Scrap Mart? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/scrap-mart This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/scrap-mart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.