---
title: "Schwarzkopf: search popularity and Share of Search in New Zealand"
description: "Schwarzkopf makes hair colour sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/schwarzkopf"
publisher: "Brandwave"
---

# Schwarzkopf: search popularity and Share of Search in New Zealand

Schwarzkopf makes hair colour sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Schwarzkopf
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hair colour brands**: 17.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair colour brands | 3 | 17.5% | 2K |

- [Hair colour brands](/demand/nz/categories/nz-hair-colour-brands)

## How has branded search demand for Schwarzkopf changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Schwarzkopf in New Zealand rose from 1.7K to 2K.
- Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour brands in New Zealand decreased from 18.5% to 17.5%.
- Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour brands in New Zealand peaked at 20.8% in December 2025 and was lowest at 15.7% in February 2026.

## How did search popularity change for New Zealand hair colour brands in August 2026?

- In August 2026, Clairol gained estimated Share of Search among hair colour brands in New Zealand, from 7.8% to 9%.
- In August 2026, Garnier Nutrisse gained estimated Share of Search among hair colour brands in New Zealand, from 12.7% to 13.6%.
- In August 2026, Manic Panic lost estimated Share of Search among hair colour brands in New Zealand, from 23.1% to 20.5%.
- Estimated monthly branded searches for L'Oréal Paris in New Zealand rose 27.5% over 11 measured months, from 3.6K to 4.6K in August 2026.
- Estimated monthly branded searches for Schwarzkopf in New Zealand rose 21.6% over 11 measured months, from 1.7K to 2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair colour brands | 1.7K | 18.5% | 3 |
| Nov 2025 | Hair colour brands | 1.6K | 18% | 3 |
| Dec 2025 | Hair colour brands | 1.9K | 20.8% | 3 |
| Jan 2026 | Hair colour brands | 1.9K | 19.8% | 3 |
| Feb 2026 | Hair colour brands | 1.3K | 15.7% | 3 |
| Mar 2026 | Hair colour brands | 1.5K | 16% | 3 |
| Apr 2026 | Hair colour brands | 1.6K | 15.8% | 3 |
| May 2026 | Hair colour brands | 1.9K | 17% | 4 |
| Jun 2026 | Hair colour brands | 2K | 17.3% | 3 |
| Jul 2026 | Hair colour brands | 2.2K | 17.3% | 3 |
| Aug 2026 | Hair colour brands | 2K | 17.5% | 3 |
| Sep 2026 | Hair colour brands | — | — | — |

## How is Schwarzkopf measured?

Brandwave collects information about searches that people make online using Schwarzkopf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hair dye schwarzkopf colors”
- “red schwarzkopf hair dye”
- “schwarzkopf brilliance hair dye”
- “schwarzkopf hair color”
- “schwarzkopf hair colour black”
- “schwarzkopf hair dye”
- “schwarzkopf keratin color hair dye”
- “schwarzkopf live”
- “schwarzkopf live colour”
- “schwarzkopf live hair dye”
- “schwarzkopf live silver toner”
- “schwarzkopf semi permanent hair dye”

## Which hair colour brands compete with Schwarzkopf?

- [L'Oréal Paris](/demand/nz/brands/loreal-paris): Head-to-head: /demand/nz/compare/loreal-paris-vs-schwarzkopf
- [Manic Panic](/demand/nz/brands/manic-panic): Head-to-head: /demand/nz/compare/manic-panic-vs-schwarzkopf
- [Garnier Nutrisse](/demand/nz/brands/garnier-nutrisse): Head-to-head: /demand/nz/compare/garnier-nutrisse-vs-schwarzkopf
- [Clairol](/demand/nz/brands/clairol): Head-to-head: /demand/nz/compare/clairol-vs-schwarzkopf

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Schwarzkopf: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/schwarzkopf

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/schwarzkopf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.