---
title: "Schott Zwiesel: search popularity in New Zealand"
description: "A German maker of crystal glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/schott-zwiesel"
publisher: "Brandwave"
---

# Schott Zwiesel: search popularity in New Zealand

A German maker of crystal glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Schott Zwiesel
- **Owned by**: Zwiesel Kristallglas
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among champagne flutes brands**: 1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Champagne flutes brands | 6 | 1% | 140 |
| Glassware brands | 3 | 7.8% | 140 |

- [Champagne flutes brands](/demand/nz/categories/nz-champagne-flutes-brands)
- [Glassware brands](/demand/nz/categories/nz-glassware-brands)

## Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schott Zwiesel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Schott Zwiesel is the third most recommended of the six.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Riedel | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Spiegelau | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Schott Zwiesel | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Waterford | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Swarovski | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Royal Doulton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about champagne flutes brands

- Asked ChatGPT "Which Champagne flutes brand should I buy in New Zealand?": 1. Riedel, 2. Spiegelau, 3. Schott Zwiesel
- Asked ChatGPT "What are the best Champagne flutes brands in New Zealand?": 1. Riedel, 2. Spiegelau, 3. Schott Zwiesel, 4. Waterford
- Asked ChatGPT "What's the best Champagne flutes brand in New Zealand for gift occasions?": 1. Riedel, 2. Waterford, 3. Schott Zwiesel
- Searched Google, AI Overview "champagne glasses nz": 1. Spiegelau
- Searched Google, AI Overview "crystal champagne flutes": 1. Swarovski, 2. Waterford

Not named in any answer: Royal Doulton.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Schott Zwiesel changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Schott Zwiesel in New Zealand rose from 110 to 140.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among champagne flutes brands in New Zealand held steady, from 0.83% to 1%.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands in New Zealand increased from 6.5% to 7.8%.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands in New Zealand peaked at 9.7% in December 2025 and was lowest at 6.4% in March 2026.
- Across the 12 months ending September 2026, Schott Zwiesel rose from 6th to 3rd among glassware brands in New Zealand.

## How did search popularity change for New Zealand champagne flutes brands in September 2026?

- In September 2026, Royal Doulton gained share of searches among champagne flutes brands in New Zealand, from 6.5% to 7.4%.
- In September 2026, Waterford lost share of searches among champagne flutes brands in New Zealand, from 9.4% to 7.8%.
- In September 2026, Spiegelau rose from 6th to 5th among champagne flutes brands in New Zealand.
- In September 2026, Schott Zwiesel fell from 5th to 6th among champagne flutes brands in New Zealand.

## How did search popularity change for New Zealand glassware brands in September 2026?

- In September 2026, Bormioli Rocco overtook Luigi Bormioli to rank 4th among glassware brands in New Zealand, with 5% of the searches.
- In September 2026, Duralex overtook Luigi Bormioli to rank 5th among glassware brands in New Zealand, with 5% of the searches.
- In September 2026, Riedel gained share of searches among glassware brands in New Zealand, from 18.7% to 21.1%.
- In September 2026, Schott Zwiesel gained share of searches among glassware brands in New Zealand, from 6.9% to 7.8%.
- In September 2026, Waterford lost share of searches among glassware brands in New Zealand, from 62.6% to 57.8%.
- In September 2026, Luigi Bormioli lost share of searches among glassware brands in New Zealand, from 4.4% to 2.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Champagne flutes brands | 110 | 0.83% | 6 |
| Nov 2025 | Champagne flutes brands | 170 | 0.77% | 5 |
| Dec 2025 | Champagne flutes brands | 210 | 0.78% | 5 |
| Jan 2026 | Champagne flutes brands | 170 | 1.1% | 5 |
| Feb 2026 | Champagne flutes brands | 140 | 1.1% | 5 |
| Mar 2026 | Champagne flutes brands | 110 | 0.84% | 6 |
| Apr 2026 | Champagne flutes brands | 110 | 0.82% | 6 |
| May 2026 | Champagne flutes brands | 140 | 0.9% | 5 |
| Jun 2026 | Champagne flutes brands | 140 | 1% | 5 |
| Jul 2026 | Champagne flutes brands | 140 | 1% | 5 |
| Aug 2026 | Champagne flutes brands | 140 | 1% | 5 |
| Sep 2026 | Champagne flutes brands | 140 | 1% | 6 |
| Oct 2025 | Glassware brands | 110 | 6.5% | 6 |
| Nov 2025 | Glassware brands | 170 | 7.6% | 4 |
| Dec 2025 | Glassware brands | 210 | 9.7% | 3 |
| Jan 2026 | Glassware brands | 170 | 8.5% | 4 |
| Feb 2026 | Glassware brands | 140 | 8% | 3 |
| Mar 2026 | Glassware brands | 110 | 6.4% | 3 |
| Apr 2026 | Glassware brands | 110 | 6.7% | 4 |
| May 2026 | Glassware brands | 140 | 8.8% | 3 |
| Jun 2026 | Glassware brands | 140 | 8.3% | 3 |
| Jul 2026 | Glassware brands | 140 | 8.3% | 3 |
| Aug 2026 | Glassware brands | 140 | 6.9% | 3 |
| Sep 2026 | Glassware brands | 140 | 7.8% | 3 |

## How are Schott Zwiesel’s branded searches counted?

Brandwave collects information about searches that people make online using Schott Zwiesel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “schott zwiesel”

## Which champagne flutes brands compete with Schott Zwiesel?

- [Swarovski](/demand/nz/brands/swarovski): Head-to-head: /demand/nz/compare/schott-zwiesel-vs-swarovski
- [Waterford](/demand/nz/brands/waterford): Head-to-head: /demand/nz/compare/schott-zwiesel-vs-waterford
- [Royal Doulton](/demand/nz/brands/royal-doulton): Head-to-head: /demand/nz/compare/royal-doulton-vs-schott-zwiesel
- [Riedel](/demand/nz/brands/riedel): Head-to-head: /demand/nz/compare/riedel-vs-schott-zwiesel
- [Spiegelau](/demand/nz/brands/spiegelau): Head-to-head: /demand/nz/compare/schott-zwiesel-vs-spiegelau

## Who owns Schott Zwiesel?

Schott Zwiesel is owned by Zwiesel Kristallglas. Brandwave does not track any other brands owned by Zwiesel Kristallglas.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Schott Zwiesel?

Schott Zwiesel is owned by Zwiesel Kristallglas. Brandwave does not track any other brands owned by Zwiesel Kristallglas.

## Cite this page

Brandwave. "Schott Zwiesel: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/schott-zwiesel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/schott-zwiesel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
