--- title: "Scholefield Law: search popularity in New Zealand" description: "Scholefield Law is a law firm in Invercargill. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/scholefield-law" publisher: "Brandwave" --- # Scholefield Law: search popularity in New Zealand Scholefield Law is a law firm in Invercargill. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Scholefield Law - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Invercargill law firms**: 4.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Invercargill law firms | 6 | 4.9% | 90 | - [Invercargill law firms](/demand/nz/locations/invercargill/law-firms) ## Top Invercargill law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Scholefield Law was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Scholefield Law is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PRLaw | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Ward Adams Bryan-Lamb | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Cruickshank Pryde | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Eagles Eagles & Redpath | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Scholefield Law | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | AWS Legal | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Mee & Henry | 7th | 2 of 3 | 1 of 1 | 3 of 4 | | French Burt Partners | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Walker Murdoch Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Invercargill law firms - Asked ChatGPT "Which law firm should I hire in Invercargill, New Zealand?": 1. PRLaw, 2. Ward Adams Bryan-Lamb, 3. Cruickshank Pryde, 4. Mee & Henry - Asked ChatGPT "What are the best law firms in Invercargill, New Zealand?": 1. PRLaw, 2. Cruickshank Pryde, 3. Ward Adams Bryan-Lamb, 4. Eagles Eagles & Redpath, 5. AWS Legal, 6. Mee & Henry, 7. Scholefield Law, 8. French Burt Partners - Asked ChatGPT "What's the best law firm in Invercargill, New Zealand for property matters?": 1. Scholefield Law, 2. Eagles Eagles & Redpath, 3. AWS Legal - Searched Google, AI Overview "property lawyer invercargill": 1. AWS Legal, 2. Cruickshank Pryde, 3. Mee & Henry, 4. Eagles Eagles & Redpath, 5. Ward Adams Bryan-Lamb, 6. Scholefield Law Not named in any answer: Walker Murdoch Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Scholefield Law changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Scholefield Law in New Zealand fell from 210 to 170. - Across the 12 months ending September 2026, Scholefield Law’s share of searches among Invercargill law firms in New Zealand peaked at 8.2% in February 2026 and was lowest at 4.9% in September 2026. - Across the 12 months ending September 2026, Scholefield Law rose from 8th to 6th among Invercargill law firms in New Zealand. ## How did search popularity change for New Zealand Invercargill law firms in September 2026? - In September 2026, PRLaw overtook Cruickshank Pryde to rank 2nd among Invercargill law firms in New Zealand, with 19.8% of the searches. - In September 2026, Walker Murdoch Law gained share of searches among Invercargill law firms in New Zealand, from 8.8% to 9.9%. - In September 2026, AWS Legal gained share of searches among Invercargill law firms in New Zealand, from 22.9% to 23.6%. - In September 2026, Cruickshank Pryde lost share of searches among Invercargill law firms in New Zealand, from 18.8% to 17%. - In September 2026, Scholefield Law lost share of searches among Invercargill law firms in New Zealand, from 6.5% to 4.9%. - In September 2026, Eagles Eagles & Redpath lost share of searches among Invercargill law firms in New Zealand, from 13.5% to 12.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Invercargill law firms | 90 | 5.3% | 8 | | Nov 2025 | Invercargill law firms | 110 | 5.7% | 6 | | Dec 2025 | Invercargill law firms | 90 | 5.6% | 6 | | Jan 2026 | Invercargill law firms | 90 | 6.1% | 7 | | Feb 2026 | Invercargill law firms | 140 | 8.2% | 5 | | Mar 2026 | Invercargill law firms | 110 | 5.3% | 6 | | Apr 2026 | Invercargill law firms | 110 | 6.8% | 5 | | May 2026 | Invercargill law firms | 90 | 5.1% | 6 | | Jun 2026 | Invercargill law firms | 110 | 5.4% | 6 | | Jul 2026 | Invercargill law firms | 110 | 6.3% | 6 | | Aug 2026 | Invercargill law firms | 110 | 6.5% | 6 | | Sep 2026 | Invercargill law firms | 90 | 4.9% | 6 | ## How are Scholefield Law’s branded searches counted? Brandwave collects information about searches that people make online using Scholefield Law’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “scholefield law” ## Which Invercargill law firms compete with Scholefield Law? - [AWS Legal](/demand/nz/brands/aws-legal) - [PRLaw](/demand/nz/brands/prlaw) - [Cruickshank Pryde](/demand/nz/brands/cruickshank-pryde): Head-to-head: /demand/nz/compare/cruickshank-pryde-vs-scholefield-law - [Eagles Eagles & Redpath](/demand/nz/brands/eagles-eagles-redpath): Head-to-head: /demand/nz/compare/eagles-eagles-redpath-vs-scholefield-law - [Walker Murdoch Law](/demand/nz/brands/walker-murdoch-law): Head-to-head: /demand/nz/compare/scholefield-law-vs-walker-murdoch-law - [French Burt Partners](/demand/nz/brands/french-burt-partners): Head-to-head: /demand/nz/compare/french-burt-partners-vs-scholefield-law - [Ward Adams Bryan-Lamb](/demand/nz/brands/ward-adams-bryan-lamb): Head-to-head: /demand/nz/compare/scholefield-law-vs-ward-adams-bryan-lamb - [Mee & Henry](/demand/nz/brands/mee-henry) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Scholefield Law: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/scholefield-law This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/scholefield-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.