---
title: "Schlage: search popularity and Share of Search in New Zealand"
description: "Schlage makes door locks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/schlage"
publisher: "Brandwave"
---

# Schlage: search popularity and Share of Search in New Zealand

Schlage makes door locks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Schlage
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among door lock brands**: 40.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Door lock brands | 2 | 40.3% | 1.4K |

- [Door lock brands](/demand/nz/categories/nz-door-lock-brands)

## How has branded search demand for Schlage changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Schlage in New Zealand rose from 890 to 1.4K.
- Across the 11 months ending August 2026, Schlage’s estimated Share of Search among door lock brands in New Zealand increased from 31.7% to 40.3%.
- Across the 11 months ending August 2026, Schlage’s estimated Share of Search among door lock brands in New Zealand peaked at 62.4% in June 2026 and was lowest at 29.5% in November 2025.

## How did search popularity change for New Zealand door lock brands in August 2026?

- In August 2026, Yale overtook Schlage to take the highest estimated Share of Search among door lock brands in New Zealand, at 49.1%.
- In August 2026, Lockwood gained estimated Share of Search among door lock brands in New Zealand, from 7.1% to 9.1%.
- In August 2026, Schlage lost estimated Share of Search among door lock brands in New Zealand, from 50.1% to 40.3%.
- Estimated monthly branded searches for Carbine in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Door lock brands | 890 | 31.7% | 2 |
| Nov 2025 | Door lock brands | 760 | 29.5% | 2 |
| Dec 2025 | Door lock brands | 800 | 30.1% | 2 |
| Jan 2026 | Door lock brands | 910 | 31.8% | 2 |
| Feb 2026 | Door lock brands | 1.3K | 44.8% | 2 |
| Mar 2026 | Door lock brands | 1.6K | 47.3% | 1 |
| Apr 2026 | Door lock brands | 1.8K | 48.9% | 1 |
| May 2026 | Door lock brands | 2.3K | 55.1% | 1 |
| Jun 2026 | Door lock brands | 3K | 62.4% | 1 |
| Jul 2026 | Door lock brands | 1.9K | 50.1% | 1 |
| Aug 2026 | Door lock brands | 1.4K | 40.3% | 2 |
| Sep 2026 | Door lock brands | — | — | — |

## How is Schlage measured?

Brandwave collects information about searches that people make online using Schlage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “schlage deadbolt”
- “schlage deadbolt lock”
- “schlage door handle”
- “schlage door lock”
- “schlage encode wifi deadbolt”
- “schlage lock”
- “schlage lock key”
- “schlage locking door handle”

## Which door lock brands compete with Schlage?

- [Yale](/demand/nz/brands/yale): Head-to-head: /demand/nz/compare/schlage-vs-yale
- [Lockwood](/demand/nz/brands/lockwood): Head-to-head: /demand/nz/compare/lockwood-vs-schlage
- [Carbine](/demand/nz/brands/carbine): Head-to-head: /demand/nz/compare/carbine-vs-schlage

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Schlage: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/schlage

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/schlage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.